DECA Marketing Cluster Questions

Which of the following is an example of an emergency situation that business employees should know how to handle and report: A. Bomb threat B. Internal theft C. Check fraud D. Stolen identity

A. Bomb threat

Which of the following identifies the need for capital and helps to reduce business risk: A. Financial plan B. Information system C. Marketing plan D. Cash-flow analysis

A. Financial plan

Which phase of the selling process involves getting the order: A. Reaching closure B. Prescribing solutions C. Establishing relationships D. Discovering needs

A. Reaching closure

Sweepstakes and contests are examples of communications channels often used in A. sales promotions. B. advertising campaigns. C. publicity programs. D. media commercials.

A. sales promotions.

Which of the following situations best demonstrates why businesses should retain their records: A. A business is planning to send anniversary cards to employees on the date of their employment. B. A business is planning to sell out to another company. C. A business is planning to send press releases to the local newspaper. D. A business is planning to use webinars for employee training.

B A business is planning to sell out to another company.

Which aspect of a business benefits the most when a company implements a customer loyalty program that asks its participants to complete a customer questionnaire: A. Operations B. Sales C. Warehousing D. Accounting

B. Sales

Which of the following would be done by a business collecting primary data for marketing decisions: A. Sales records would be analyzed. B. Economic reports would be obtained from the government. C. A customer survey would be conducted. D. The company would subscribe to trade publications.

C. A customer survey would be conducted.

Which of the following is an example of a tax liability: A. Interest paid on a mortgage B. Deduction for a charitable contribution C. Amount due on an inheritance D. Value of an exemption

C. Amount due on an inheritance

The process of coding is part of which step of the marketing research process? A. Presentation B. Collection C. Analysis D. Preparation

C. Analysis

Which of the following limits the usefulness of the Internet as an advertising tool: A. Linking B. Action and sound capabilities C. E-mail filter D. Personalization

C. E-mail filter

Grades and standards are normally developed by which of the following groups: A. Government agencies, businesses, and consumers B. Government agencies, trade associations, and consumers C. Government agencies, trade associations, and businesses D. Trade associations, businesses, and consumers

C. Government agencies, trade associations, and businesses

Many businesses that have a small sales staff and a limited advertising budget often consider it worthwhile to A. sponsor major sporting events. B. develop television commercials. C. participate in trade shows. D. buy space on billboards.

C. Participate in trade shows.

Which of the following is an example of an ownership investment: A. Money market accounts B. Certificates of deposit (CDs) C. Stocks D. Savings accounts

C. Stocks

What do you need to identify if there are complicated jobs that members of the group are unable to perform? A. Technical equipment B. Alternative tasks C. Support services D. Replacement items

C. Support services

Statements about a present or desired strength are called A. images. B. visualizations. C. affirmations. D. roles.

C. affirmations.

Some large retailers have successfully integrated information sharing between channel members by incorporating __________ between suppliers, warehouse, and store checkout. A. outsourcing and EDI B. PLUs and invoices C. bar codes and EDI D. bar codes and PLUs

C. bar codes and EDI

When should you record bank transactions in your check register? A. When checks bounce B. When bank statements are received C. As bank statements are reconciled D. As soon as each check is written

D. As soon as each check is written

Legal ownership of purchases does not pass to the purchaser until all payments have been made if the purchaser uses __________ credit. A. trade B. revolving C. regular D. installment

D. Installment

What type of promotion was used by companies that promoted the "Just Say No" campaign to discourage students from using drugs? A. Institutional public relations B. Primary product C. Secondary product D. Institutional public service

D. Institutional public service

Which of the following often prepare budgets in business: A. All employees B. Inventory clerks C. Sales cashiers D. Middle managers

D. Middle managers

In which of the following markets do businesses have very little control over pricing: A. Monopoly B. Oligopoly C. Monopolistic competition D. Pure competition

D. Pure competition

Which of the following types of customer relationship management software would be most appropriate for a company that is looking for a more efficient way to track leads, prospects, and customers: A. Matching engine technology B. Campaign management software C. Personalization technology D. Sales force automation technology

D. Sales forces automation technology

Which of the following is not one of the three purposes of oral presentations? A. To entertain B. To persuade C. To inform D. To prepare

D. To prepare

Which of the following is a reason a company might organize itself under the laws of a different country than those of its "home" country: A. To take advantage of technology B. To remain competitive C. To build brand value D. To save on taxes

D. To save on taxes

As prices increase, the quantity supplied will generally A. vary. B. decrease. C. stay the same. D. increase.

D. increase.

The first decision that marketers must make when managing channels is A. determining channel responsibilities. B. determining distribution patterns. C. selecting channel members. D. setting channel objectives.

D. setting channel objectives.

Positioning a corporate brand involves communicating the brand's ___________ to the target markets. A. logo B. size C. slogan D. value

D. value