DECA - Marketing

Operating costs that do not increase or decrease with changes in production are called __________ expenses.

Fixed

Jenna works long and irregular hours to accommodate her clients' schedules. What characteristic of a good entrepreneur is Jenna exhibiting?

Flexibility

School grading systems, work wages and bonuses, and sport-related awards are all examples of __________ systems.

Formal recognition

You're giving directions to a group of coworkers and you want to be sure they do exactly what you say. You should-

Give directions in the proper order

One reason why it is often unethical for business employees to spread workplace gossip is because they are communicating

Harmful information

Trustworthiness is most closely related to __________ and __________.

Honesty; transparency

When Samantha reviewed her company's financial information, she noticed that the sales for the Java6 coffee maker decreased for three consecutive months. In this situation, the financial information helped samantha

Identify a trend

A taxi service competes with other taxi services, but it also competes with the local bus system. This second type of competition is known as __________ competition.

Indirect

A society in which group ties are very loose is known as a(n)

Individualist society

Which of the following is a disadvantage of using email as a communication method for global business activities:

It can be difficult to discern tone and meaning

Which of the following work tasks must always be completed in designated sequential order:

Jack pulls stock, Mary packs the box, and Tim places the order on the truck

To take advantage of work-related networking opportunities, a businessperson might benefit by

Joining a professional organization

Which of the following sample designs draws data from the knowledge of experts:

Judgment sampling

Which of the following is most likely to have a marketing-research department:

Leading manufacturer

Which of the following is an example of a rule that relates to use of property:

Library computers may not be used for video streaming

Which of the following is a potential impact of bribery and other corrupt practices on business:

Loss of customer trust

Allan frequently uses his work computer to check personal email, go on social media, and play games during work hours—even though his company has a policy against using work computers for personal entertainment. When employees like Allan violate technology agreements, it can lead to

Lost productivity

Assessing the long-term value and impact of your actions on others can help you

Make a positive change in the world

Which of the following is an activity that must take place within a channel of distribution:

Making payments to retailers

An important part of a company's overall business plan is the __________ plan.

Marketing

Rashid's business always puts the customer first. All of the company's decisions are made to satisfy customer wants and needs. Rashid's company is using the __________ concept.

Marketing

Which of the following is an effective subject line for a professional email:

Meeting Monday at noon

An author might send a notice of copyright infringement when a business

Posts his/her written work on its website without permission

Beth's Orchard sells fruit to Aaron's Fruit Warehouse, which then sells the fruit to a variety of local stores that sell to the final consumer. In this example, the fruit is following which channel of distribution?

Producer to wholesaler to retailer to consumer

Melissa writes checks to pay for her rent, utilities, and groceries, and she keeps a record of all these transactions in her check register. Keeping an accurate check register helps Melissa

Track the amount of money she has spent

Which data-collection method usually takes place online?

Tracking

Which of the following sources of data would be best for a marketer who is looking for trends and changes in his/her industry:

Trade journal

When DeShawn's teacher compliments his work on his group project, he's sure to give credit to the other group members who helped. DeShawn is showing

Transparency

Mandy sees that a fire has started in the business's warehouse. What should Mandy do to alert her coworkers that they should evacuate the building immediately?

Trigger the fire alarm

Classmates are able to communicate openly and honestly because they __________ each other.

Trust

Due to obsolescence, the format in which a business stores its information must often be

Updated

By searching the company's computer records, an employee obtained confidential information about a well-known client, which s/he discussed with a friend. Eventually, the information was leaked to the media, which embarrassed the client and the business. What action could the company have taken to prevent this unethical behavior?

Use computer passwords to limit access to certain data

Which of the following is a characteristic of an efficient accounting system:

User-friendly

If you find yourself wanting to be the best at everything and struggling to accept your limits, you might be

A perfectionist

Which of the following terms is often used to define creativity:

A process

Kevin is reviewing his annual credit report. Ever since he misplaced an important tax document containing his Social Security number, he is especially cautious about protecting his identity. Which of the following is most likely to be a red flag for potential identity theft:

Accounts in Kevin's name that he doesn't remember opening

In an online journal article, Dr. Lydia Garrett wrote, "Dr. Sanderson has limited expertise in the area of biophysics, and I do not believe that he has conducted enough research to support his theory." This is an example of

An opinion

While attending a staff meeting and listening to a coworker present information on the legal use of copyrighted images, Darrell realizes some of the information may not be accurate. What should he do?

Ask questions to clarify the information

Melissa is eager to visit a local department store after seeing an advertisement for a great deal on new mattresses. When she gets to the store, however, the salesperson explains that the on-sale model quickly sold out, and attempts to sell her a much more expensive mattress. This is an example of

Bait-and-switch advertising

Liam is constantly stressed out at his job. If he isn't careful, he may find himself facing

Burnout

How can ill-designed questionnaires affect survey participants?

Can decrease their response rate

Maxton Mart is being pressured by its vendors to pay for inventory it purchased more than 30 days ago. However, Maxton Mart has not received its accounts receivable from customers. What business record has Maxton Mart failed to monitor successfully?

Cash flow

Which of the following is most likely to be an example of passive listening:

Casually listening to a podcast

Each day after history class, Marty lists the important historical events that he learned about according to the dates when they occurred. Marty is using the __________ method of organizing information.

Chronological order

A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the worst and 5 being the best, is an example of

Coding

If the test-marketing process yields positive results, the next step is A. product innovation.

Commercialization

Project managers usually evaluate project results by

Comparing project standards with actual performance

When a business obtains primary data by manipulating several variables within a controlled environment, it is

Conducting experimental research

One of the leading computer manufacturers has decided to produce software cases of high quality and high price. Who will ultimately decide if the price is too high?

Consumers

Which of the following Internet-based marketing research methods is most likely to raise an ethical issue regarding the users' right to privacy:

Cookies

Amira is trying to choose a financial institution. She likes to do her banking in person, and she wants to make sure she selects an institution that's customer friendly. She wants good interest rates and low fees, and she'd also prefer to invest with a not-for-profit institution. Amira should invest her money in a(n)

Credit union

When Anna witnessed her coworker Brenda bullying another coworker Sam at work, she calmly told Brenda that her behavior was inappropriate and that she should treat Sam with the common courtesy and respect that everyone deserves. In this situation, Anna was

Demonstrating integrity

Which of the following activities is an aspect of marketing a service:

Determining how much to charge for a haircut

Which of the following would be a job responsibility of warehouse employees:

Determining where to store goods between production and consumption

Pedro received a check in the amount of $432.87 from the Tabor Corporation, a company in which he is a stockholder. This source of income is referred to as

Dividends

Elise smiles brightly and says, "Martin, you are making incredible progress. I am very proud of your efforts—keep up the good work!" What characteristic of coaching is Elise demonstrating?

Enthusiasm

Obtaining adequate documentation, interviewing all witnesses, and recommending appropriate consequences are all steps in a(n)

Ethics violation investigation

Larry's Dairy wants to team up with Rookie Cookie to develop one new ice cream flavor. How should Larry's Dairy accomplish this?

Execute a joint venture

If a business doesn't want to pay to set up operations overseas, it might choose to expand through

Exporting to foreign countries

Jane's teacher wrote a note complimenting Jane on her report. This is an example of __________ feedback.

External

Shawn usually makes decisions without seeking help from others. Shawn typically makes decisions with __________ input.

Minimum

Which of the following is an example of an employee using nonverbal communication effectively to reinforce his/her service orientation:

Molly nodded and maintained eye contact as Ms. West explained the problem with her computer

Discouragement of time theft is one reason a company may

Monitor employee technology

In which of the following situations might a business decide to increase its sales forecast from $10 million to $12 million for the coming year:

One major competitor leaves the market

During the vendor-selection process, BWH Company asks potential vendors if they can process purchase requisitions so that the shipments arrive at the company's warehouse within five days. In this situation, BWH Company is most concerned with the

Order cycle

Which department would a marketing manager contact to make sure that enough product is on hand for an upcoming promotion?

Purchasing

Merchants that export fruits and vegetables to the country of Uzoo are required to pay a tax to the Uzoo government. This tax is known as a(n)

Restriction

Which section of a project plan should specify what is and isn't included in the project?

Scope management plan

An expert system is a special kind of computer

Software

What statement is true about technology in relation to channel management?

Some businesses have the capacity to distribute most or all of their products through the Internet

Sasha's science teacher is explaining lab directions to the class. They'll be performing a complicated experiment with many steps that will take about a week. The next day, Sasha tries to remember a step of the directions, but she can't. Which step of following oral directions should Sasha have followed?

Take notes

Allen works in an ice-cream shop that makes fresh ice cream throughout the day, and he sells it to customers as they come in. Because Allen does both jobs, he has a limited amount of time to attend to customers as well as make the ice cream. His employer decides to hire another worker who will only make the ice cream, allowing Allen to work at the counter full time. In other words, Allen's employer has decided to employ specialization by

Task

Which of the following traits are necessary in all marketing careers:

Teamwork and communication

Ted's Tater Chips is conducting market research to decide what new flavor of chips it wants to release next year. They receive the following data about the current taste preferences of a large test group:

Ted's Spicy Sweet Chips

Which of the following is the best place to start looking for data about competitors:

The company's website

A person planning a budget for living on his/her own most likely needs to conduct research to calculate

The cost of his/her future expenses.

Which of the following is a criterion for evaluating the reliability of a source:

Timeliness

Which of the following would be most appropriate for mass marketing:

Toothpaste

Satellite communications systems often impact the product/service management function by helping businesses

Track shipments

What do both buyers and sellers want to receive when exchanging goods and services for a specific price?

Value