DECA - Marketing
Operating costs that do not increase or decrease with changes in production are called __________ expenses.
Fixed
Jenna works long and irregular hours to accommodate her clients' schedules. What characteristic of a good entrepreneur is Jenna exhibiting?
Flexibility
School grading systems, work wages and bonuses, and sport-related awards are all examples of __________ systems.
Formal recognition
You're giving directions to a group of coworkers and you want to be sure they do exactly what you say. You should-
Give directions in the proper order
One reason why it is often unethical for business employees to spread workplace gossip is because they are communicating
Harmful information
Trustworthiness is most closely related to __________ and __________.
Honesty; transparency
When Samantha reviewed her company's financial information, she noticed that the sales for the Java6 coffee maker decreased for three consecutive months. In this situation, the financial information helped samantha
Identify a trend
A taxi service competes with other taxi services, but it also competes with the local bus system. This second type of competition is known as __________ competition.
Indirect
A society in which group ties are very loose is known as a(n)
Individualist society
Which of the following is a disadvantage of using email as a communication method for global business activities:
It can be difficult to discern tone and meaning
Which of the following work tasks must always be completed in designated sequential order:
Jack pulls stock, Mary packs the box, and Tim places the order on the truck
To take advantage of work-related networking opportunities, a businessperson might benefit by
Joining a professional organization
Which of the following sample designs draws data from the knowledge of experts:
Judgment sampling
Which of the following is most likely to have a marketing-research department:
Leading manufacturer
Which of the following is an example of a rule that relates to use of property:
Library computers may not be used for video streaming
Which of the following is a potential impact of bribery and other corrupt practices on business:
Loss of customer trust
Allan frequently uses his work computer to check personal email, go on social media, and play games during work hours—even though his company has a policy against using work computers for personal entertainment. When employees like Allan violate technology agreements, it can lead to
Lost productivity
Assessing the long-term value and impact of your actions on others can help you
Make a positive change in the world
Which of the following is an activity that must take place within a channel of distribution:
Making payments to retailers
An important part of a company's overall business plan is the __________ plan.
Marketing
Rashid's business always puts the customer first. All of the company's decisions are made to satisfy customer wants and needs. Rashid's company is using the __________ concept.
Marketing
Which of the following is an effective subject line for a professional email:
Meeting Monday at noon
An author might send a notice of copyright infringement when a business
Posts his/her written work on its website without permission
Beth's Orchard sells fruit to Aaron's Fruit Warehouse, which then sells the fruit to a variety of local stores that sell to the final consumer. In this example, the fruit is following which channel of distribution?
Producer to wholesaler to retailer to consumer
Melissa writes checks to pay for her rent, utilities, and groceries, and she keeps a record of all these transactions in her check register. Keeping an accurate check register helps Melissa
Track the amount of money she has spent
Which data-collection method usually takes place online?
Tracking
Which of the following sources of data would be best for a marketer who is looking for trends and changes in his/her industry:
Trade journal
When DeShawn's teacher compliments his work on his group project, he's sure to give credit to the other group members who helped. DeShawn is showing
Transparency
Mandy sees that a fire has started in the business's warehouse. What should Mandy do to alert her coworkers that they should evacuate the building immediately?
Trigger the fire alarm
Classmates are able to communicate openly and honestly because they __________ each other.
Trust
Due to obsolescence, the format in which a business stores its information must often be
Updated
By searching the company's computer records, an employee obtained confidential information about a well-known client, which s/he discussed with a friend. Eventually, the information was leaked to the media, which embarrassed the client and the business. What action could the company have taken to prevent this unethical behavior?
Use computer passwords to limit access to certain data
Which of the following is a characteristic of an efficient accounting system:
User-friendly
If you find yourself wanting to be the best at everything and struggling to accept your limits, you might be
A perfectionist
Which of the following terms is often used to define creativity:
A process
Kevin is reviewing his annual credit report. Ever since he misplaced an important tax document containing his Social Security number, he is especially cautious about protecting his identity. Which of the following is most likely to be a red flag for potential identity theft:
Accounts in Kevin's name that he doesn't remember opening
In an online journal article, Dr. Lydia Garrett wrote, "Dr. Sanderson has limited expertise in the area of biophysics, and I do not believe that he has conducted enough research to support his theory." This is an example of
An opinion
While attending a staff meeting and listening to a coworker present information on the legal use of copyrighted images, Darrell realizes some of the information may not be accurate. What should he do?
Ask questions to clarify the information
Melissa is eager to visit a local department store after seeing an advertisement for a great deal on new mattresses. When she gets to the store, however, the salesperson explains that the on-sale model quickly sold out, and attempts to sell her a much more expensive mattress. This is an example of
Bait-and-switch advertising
Liam is constantly stressed out at his job. If he isn't careful, he may find himself facing
Burnout
How can ill-designed questionnaires affect survey participants?
Can decrease their response rate
Maxton Mart is being pressured by its vendors to pay for inventory it purchased more than 30 days ago. However, Maxton Mart has not received its accounts receivable from customers. What business record has Maxton Mart failed to monitor successfully?
Cash flow
Which of the following is most likely to be an example of passive listening:
Casually listening to a podcast
Each day after history class, Marty lists the important historical events that he learned about according to the dates when they occurred. Marty is using the __________ method of organizing information.
Chronological order
A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the worst and 5 being the best, is an example of
Coding
If the test-marketing process yields positive results, the next step is A. product innovation.
Commercialization
Project managers usually evaluate project results by
Comparing project standards with actual performance
When a business obtains primary data by manipulating several variables within a controlled environment, it is
Conducting experimental research
One of the leading computer manufacturers has decided to produce software cases of high quality and high price. Who will ultimately decide if the price is too high?
Consumers
Which of the following Internet-based marketing research methods is most likely to raise an ethical issue regarding the users' right to privacy:
Cookies
Amira is trying to choose a financial institution. She likes to do her banking in person, and she wants to make sure she selects an institution that's customer friendly. She wants good interest rates and low fees, and she'd also prefer to invest with a not-for-profit institution. Amira should invest her money in a(n)
Credit union
When Anna witnessed her coworker Brenda bullying another coworker Sam at work, she calmly told Brenda that her behavior was inappropriate and that she should treat Sam with the common courtesy and respect that everyone deserves. In this situation, Anna was
Demonstrating integrity
Which of the following activities is an aspect of marketing a service:
Determining how much to charge for a haircut
Which of the following would be a job responsibility of warehouse employees:
Determining where to store goods between production and consumption
Pedro received a check in the amount of $432.87 from the Tabor Corporation, a company in which he is a stockholder. This source of income is referred to as
Dividends
Elise smiles brightly and says, "Martin, you are making incredible progress. I am very proud of your efforts—keep up the good work!" What characteristic of coaching is Elise demonstrating?
Enthusiasm
Obtaining adequate documentation, interviewing all witnesses, and recommending appropriate consequences are all steps in a(n)
Ethics violation investigation
Larry's Dairy wants to team up with Rookie Cookie to develop one new ice cream flavor. How should Larry's Dairy accomplish this?
Execute a joint venture
If a business doesn't want to pay to set up operations overseas, it might choose to expand through
Exporting to foreign countries
Jane's teacher wrote a note complimenting Jane on her report. This is an example of __________ feedback.
External
Shawn usually makes decisions without seeking help from others. Shawn typically makes decisions with __________ input.
Minimum
Which of the following is an example of an employee using nonverbal communication effectively to reinforce his/her service orientation:
Molly nodded and maintained eye contact as Ms. West explained the problem with her computer
Discouragement of time theft is one reason a company may
Monitor employee technology
In which of the following situations might a business decide to increase its sales forecast from $10 million to $12 million for the coming year:
One major competitor leaves the market
During the vendor-selection process, BWH Company asks potential vendors if they can process purchase requisitions so that the shipments arrive at the company's warehouse within five days. In this situation, BWH Company is most concerned with the
Order cycle
Which department would a marketing manager contact to make sure that enough product is on hand for an upcoming promotion?
Purchasing
Merchants that export fruits and vegetables to the country of Uzoo are required to pay a tax to the Uzoo government. This tax is known as a(n)
Restriction
Which section of a project plan should specify what is and isn't included in the project?
Scope management plan
An expert system is a special kind of computer
Software
What statement is true about technology in relation to channel management?
Some businesses have the capacity to distribute most or all of their products through the Internet
Sasha's science teacher is explaining lab directions to the class. They'll be performing a complicated experiment with many steps that will take about a week. The next day, Sasha tries to remember a step of the directions, but she can't. Which step of following oral directions should Sasha have followed?
Take notes
Allen works in an ice-cream shop that makes fresh ice cream throughout the day, and he sells it to customers as they come in. Because Allen does both jobs, he has a limited amount of time to attend to customers as well as make the ice cream. His employer decides to hire another worker who will only make the ice cream, allowing Allen to work at the counter full time. In other words, Allen's employer has decided to employ specialization by
Task
Which of the following traits are necessary in all marketing careers:
Teamwork and communication
Ted's Tater Chips is conducting market research to decide what new flavor of chips it wants to release next year. They receive the following data about the current taste preferences of a large test group:
Ted's Spicy Sweet Chips
Which of the following is the best place to start looking for data about competitors:
The company's website
A person planning a budget for living on his/her own most likely needs to conduct research to calculate
The cost of his/her future expenses.
Which of the following is a criterion for evaluating the reliability of a source:
Timeliness
Which of the following would be most appropriate for mass marketing:
Toothpaste
Satellite communications systems often impact the product/service management function by helping businesses
Track shipments
What do both buyers and sellers want to receive when exchanging goods and services for a specific price?
Value