Deliver the Right Message with Text Ads (Full set)

How does Google Ads generate responsive search ads? 1. Google Ads creates them based on existing high performing ad copy. 2. Google Ads mixes and matches headlines and URLs that have been provided. 3. Google Ads mixes and matches headlines and description lines that have been provided. 4. Google Ads creates them based on existing ad copy, landing pages, and extensions.

1. Google Ads creates them based on existing high performing ad copy. 2. Google Ads mixes and matches headlines and URLs that have been provided. 3. Google Ads mixes and matches headlines and description lines that have been provided. 4. Google Ads creates them based on existing ad copy, landing pages, and extensions.

Which are the three required parts of a text ad? Select the best answer. 1. Headline, description, and URL 2. Description, path fields, and headline 3. Description, path fields, and URL 4. Headline, description, and path fields

1. Headline, description, and URL 2. Description, path fields, and headline 3. Description, path fields, and URL 4. Headline, description, and path fields

How many ads should be implemented per ad group? Select the best answer. 1. Only one 2. One or two 3. Three to five 4. Two to three

1. Only one 2. One or two 3. Three to five 4. Two to three

Steps to create a text ad in Google Ads Follow this checklist to get started creating your first ad. Before your text ad starts showing to users, Google Ads reviews its content and formatting to make sure it meets our advertising policies.

Check off each item as you complete the task. 1. Sign in to your Google Ads account. 2. In the page menu on the left, select Ads & Extensions. 3. Select the + button and choose the Text Ad option. 4. Enter a URL, headline, and description. Remember that you can also enter the optional Path fields. As you type, a preview of the mobile and desktop version of your ad will appear. 5. When you're satisfied with your new text ad, select Save Ad.

Description

Description Two description fields — with up to 90 characters each — let you highlight unique details about your product or service. On mobile, where space is tight, Google Ads optimizes your ad to show the highest-performing text. Tip: Highlight what makes your business unique: Free shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive. Include prices, promotions, and exclusive offers: People often use Google Search to find information and get things done. Give them what they need to make a decision. If you have a limited-time discount or stock an exclusive product, say so. Empower customers to take action: Are you selling something or offering a service? Calls to action — like purchase, call today, order, browse, sign up, or get a quote — make next steps clear to your potential customer.

What are the benefits of responsive search ads?

Flexibility Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers. Relevance Save time by providing multiple headline and description options. Then let Google Ads show the most relevant combinations to your customers. Reach Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more search terms. Performance Increase ad group performance by attracting additional clicks and conversions that your existing text ads aren't capturing.

Headline

Headline People are most likely to notice your headline text. Details: Up to three headline fields are available with up to 30 characters each. The first two headline fields are required, and the third is optional. Look out for how your longer headlines — separated by a vertical pipe ("|") — might wrap on mobile devices. Tip: Include at least one of your keywords in your headline: Keywords in your ad text show your ad's relevance to what people want. For example, if you've included "mountain bikes" and "new bikes" as keywords, one of your ad headlines could be "Buy New Mountain Bikes."

Best practices for excellent Google Ads creatives

Implement three to five ads per ad group The more ads present in an ad group, the more options you'll have for success in an auction. Optimize your ad rotation for clicks or conversions Optimizing your ad rotation will allow the system to serve the ideal ad for the specific circumstances of each auction. Use at least three extensions for each campaign or ad group At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunity to meet users' specific needs.

Knowledge check How many ads should you be implementing per ad group? Three to five Only one One or two Two to three

It's highly recommended to have three to five ads per ad group. The more ads you have, the more options you'll have for success in an auction.

Tip

Make sure to choose ad groups that have a good amount of traffic, and then regularly monitor their performance and ad status.

What are responsive search ads?

Responsive search ads let you create ads that adapt to show more relevant messages to your customers. All you need to do is supply the headlines, descriptions and URLs for your ads. The more headlines and descriptions you enter, the more Google Ads can test and serve ad variations that match users' search terms — which can improve your ad performance. After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Over time, we'll test the most promising ad combinations, and learn which ones are the most relevant for your customers.

What's a text ad?

Text ads are just that — ads made up of text! They're a simple yet powerful way to get your business in front of people when they're searching for products or services like yours on the Google Search Network. To effectively reach potential customers, text ads should be informative, relevant, and engaging. Your text ads are the front door to your business, so it's important to show the right message to the right customer.

What makes up a text ad?

Text ads on the Search Network show above and below Google Search results. To create a text ad, you need a headline, URL, and description. Let's take a closer look.

URL

URL The URL shows your website address. It gives people an idea of where they'll go when they click your ad. Tip: Match your ad to your landing page: Have a look at the page that you're linking to from your ad (the landing page), and make sure that the promotions or products in your ad are included there. People might leave your website if they don't find what they expect. Optional: Two optional path fields can be added to your display URL. Each field can hold up to 15 characters. This feature gives users an idea of the content they'll see upon clicking your ad. If your final URL is www.example.com/store/us/newmountainbikes, you might want your path text to be "Mountain-Bikes" so your ad's display URL would be www.example.com/Mountain-Bikes.

Tip

When you rotate your ads to optimize for clicks or conversions, ad groups with three or more high-quality ads may receive up to 15% more clicks or conversions, compared to ad groups with one or two ads. That's because Google selects the best ad for every auction, ensuring the right message gets in front of the right customer. When combined with three or more ad extensions, this best practice can result in even better performance.

Tip

You can provide up to 15 headlines and four descriptions for a single responsive search ad. And Google Ads will automatically show different combinations depending on the search query.