Digital Media in Advertising

In what way, if any, is a web page's complexity related to its loading time?

The more complex the page, the longer it will take to load.

What are the three procedures used by browsers?

crawling, indexing, and searching

app

an application or piece of software that runs on an electronic device

What type of digital marketing is exemplified by a company creating interesting, eye-catching, and unusual content so that individuals will want to share this content with others?

social media marketing

What is it called when a company tries to share the value of its product with the public in an attempt to gain customers?

marketing

Designing a mobile web page is a little different from designing a regular web page. Name at least three features that should be considered when designing a website that is mobile phone-friendly, and briefly explain why they are important.

(DO NOT COPY WORD FOR WORD) Some things that you should consider when designing a website is a search engine optimization to boost your site's ranking in search. Another thing you might want to consider is social media marketing to get exposure and digital mobile marketing so your customers are just one call and click away.

In what year were tablet computers introduced to the market?

2010

Google offers a service called a0, where businesses can place advertisements with links to their sites on Google. Google runs the ads, and this promotes the site.

Adwords

According to a survey of Google users, how did mobile browsing traffic shift from 2009 to 2011?

It tripled.

Which of the following statements best outlines how apps are acquired and utilized?

Many apps access the Internet, but they must be downloaded to the device and cannot simply be used online.

How is search engine marketing different from placing an ad directly on a webpage?

Search engine marketing tries to improve the chances of people visiting a site, while ads on the page assume people are already visiting the site.

mobile web page

a web page that is designed to work well with a mobile browser

digital advertisement

an advertisement that is delivered through an electronic device