E-Commerce Final 4
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?
balance sheet
Operating margin is defined as:
operating income or loss divided by net sales revenues.
Which of the following is not an example of a virtual merchant?
Dell
Consumers are primarily price-driven when shopping on the Internet.
FALSE
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
FALSE
In 2018, over 90% of online buyers were expected to make a purchase using a mobile device
FALSE
Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP).
FALSE
________ is a subscription-based retailer using predictive marketing and Big Data?
Stitch Fix
Barkbox is an example of a subscription-based retail revenue model
TRUE
Big data plays an important role in predictive marketing
TRUE
In 2018, the number of online buyers in the United States was over 190 million
TRUE
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.
TRUE
The existence of substitute products is a key industry strategic factor.
TRUE
Omni-channel merchants are also referred to as:
bricks-and-clicks companies
All of the following are challenges faced by bricks-and-clicks firms except:
building a brand name.
All of the following are challenges for catalog merchants except:
building sophisticated order entry and fulfillment systems
The lower the ________ compared to revenue, the higher the gross profit
cost of sales
What is another name for pro forma earnings?
earnings before income taxes, depreciation, and amortization (EBITDA)
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
high cost structures
Which of the following is not considered a current asset?
long-term investments
The term supply-push refers to:
making products prior to orders being received based on estimated demand.
Current liabilities are debts of the firm that will be due within:
one year
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
power of customers.
Which of the following is not a key industry strategic factor?
synergies
Which of the following is not categorized as an operating expense?
the cost of products being sold
For a quick check of a firm's short-term financial health, examine its:
working capital.
All of the following statements about Amazon are true except:
in 2016, Amazon purchased Jet.com, one of its discount competitors.
Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?
net margin
Virtual merchants face potentially large costs for all of the following except
building and maintaining physical stores.
Gross margin is defined as gross profit:
divided by net sales revenues
