E-Commerce M10-12
Which of the following types of auctions "shields the brand" of the seller? A) English auction B) Name Your Own Price auction C) Dutch auction D) penny auction
B
Which of the following types of online content is consumed by the highest percentage of U.S. Internet users A) digital audio B) video C) digital games D) e-books
B
Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users? A) e-books B) magazines C) video D) digital audio
B
All of the following are "live"/on-demand OTT services except: A) Sling TV. B) DirecTV Now. C) Netflix D) YouTube TV
C
Which of the following native digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post
D
Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals. A) True B) False
A
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry
A
________ is an example of an e-procurement Net marketplace. A) McMaster-Carr B) Ariba C) Amazon Business D) SupplyOn
B
________ were the most troubled segment of the print publishing industry in 2017. A) Books B) Magazines C) Newspapers D) Periodicals
C
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? A) message board B) timeline C) friends' network D) newsfeed
D
Which of the following primarily deal with direct goods? A) e-distributors and independent exchanges B) exchanges and e-procurement Net marketplaces C) exchanges and industry consortia D) e-procurement Net marketplaces and industry consortia
C
Walmart is the largest purchaser of consumer goods in the world. A) True B) False
A
Which of the following statements about cloud-based B2B systems is not true? A) Much of the expense of the system is shifted from the B2B network provider to the firm. B) B2B network providers charge customers on a demand basis. C) Network effects apply, enabling the spreading of costs. D) Cloud-based B2B data networks can be implemented in short periods of time.
A
Which of the following terms refers to the links that connect business firms with one another to coordinate production? A) supply chain B) B2B e-commerce C) vertical market D) horizontal market
A
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. A) bidding fee auction B) channel manager C) watch list D) rating system
C
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade. A) industry consortia B) exchanges C) Net marketplaces D) horizontal markets
C
Which of the following statements about Walmart's Global Replenishment System (GRS) is not true? A) GRS is an online analytics package. B) GRS is a just-in-time inventory management system. C) GRS is predictive, not just reflective, of past sales. D) GRS is based on past point-of-sale data.
D
Which of the following statements about e-sports is not true? A) Colleges are beginning to offer scholarships for players on their video game teams. B) Twitch accounts for over 80% of the online e-sports viewing in the United States. C) E-sports tournaments routinely draw an online audience equal to professional football games. D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.
D
After Google, the next portal/search engine site with the most unique visitors is: A) Yahoo. B) Microsoft. C) AOL. D) Facebook.
A
All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution.
A
An ________ provides an online catalog that represents the products of thousands of direct manufacturers. A) e-distributor B) e-procurement company C) exchange D) industry consortium
A
The liquidity of a market is measured by all of the following except: A) price transparency. B) number of buyers and sellers in market. C) volume of transactions. D) size of transactions.
A
The majority of Americans who read newspapers online read them exclusively on mobile devices. A) True B) False
A
All of the following are forms of collaboration among businesses except: A) RFQs. B) CPFR. C) demand chain visibility. D) marketing coordination and product design.
A
Automated order entry systems: A) show goods from a single seller. B) increased the costs of inventory replenishment. C) are typically owned by the purchasing firm. D) no longer play an important role in B2B commerce.
A
Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately: A) 3%. B) 5%. C) 7%. D) 9%.
A
E-distributors: A) make money by charging a mark-up on products they distribute. B) usually operate "private" markets. C) operate in vertical markets. D) focus on selling direct products.
A
EDI began as a(n) ________ system. A) document automation B) document exchange C) invoice generation D) MRP
A
Exchanges are used for spot purchasing of MRO supplies. A) True B) False
A
In 2017, digital games generated more than three times the amount of digital music revenues. A) True B) False
A
Magazine digital advertising revenues are expected to _______ for the next few years. A) remain relatively flat B) more than double C) grow over 20% D) significantly decrease
A
Millennials are the first generation to be born into the digital revolution of the 20th century. A) True B) False
A
More than two-thirds of Internet users worldwide participate in social networks. A) True B) False
A
Operating on a global scale is one objective of private industrial networks. A) True B) False
A
The a la carte revenue model allows users to pay only for what they use. A) True B) False
A
Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble
A
Which of the following platforms was used by the fewest gamers in 2018? A) consoles B) PCs C) smartphones D) tablets
A
Which of the following statements about EDI systems is true? A) They typically serve vertical markets. B) They are seller-side solutions. C) They evolved from private trading exchanges. D) They still play an important role in B2C commerce.
A
________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers. A) Spot B) Indirect C) Vertical D) Bulk
A
urchasing managers are key players in the procurement process. A) True B) False
A
In 2018, around what percentage of the total United States population used social networks? A) 50% B) 60% C) 70% D) 80%
C
In 2018, time spent with digital media accounted for ___ of total media time spent A) 23% B) 33% C) 50% D) 75%
C
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? A) lean production B) sustainable production C) just-in-time production D) supply chain simplification
C
Which of the following is not an advantage that pure digital news sites have over print newspapers? A) They have a lower cost structure. B) They can create new work flows and business processes that are more timely and efficient. C) They offer higher quality journalism. D) They can take advantage of newer technologies for producing the news.
C
________ refers to the feeling of having been too cheap in bidding and failing to win an auction. A) Winner's lament B) Winner's regret C) Loser's lament D) Loser's regret
C
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
D
Priceline is an example of a(n): A) English auction. B) Dutch auction. C) penny auction. D) Name Your Own Price auction.
D
The ________ model is not one of the three business models employed by newspapers between 1995 and 2018. A) Print-centric B) Integrated Print/Web C) Digital First D) Convergence
D
The amount of time visitors spend on a site is a measure of: A) reach. B) loyalty. C) conversation. D) engagement.
D
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.
D
The technology used by early online communities was limited to mostly: A) instant messaging. B) FTP. C) e-mail. D) bulletin boards.
D
WebMD.com is an example of a: A) general purpose portal. B) vertical market portal based on affinity group. C) vertical market portal based on focused content. D) focused content portal.
D
What is the first step in the procurement process? A) negotiate price B) qualify the seller and its products C) issue a purchase order D) search for suppliers
D
Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry? A) Washington Post B) Time Magazine C) The Atlantic Magazine D) The New Yorker
D
Which of the following is an example of a practice network? A) PredictWallstreet B) Instagram C) DebatePolitics D) Doximity
D
Which of the following is not an example of industry structure convergence? A) Amazon's creation of Amazon Books Publishing B) Verizon's acquisition of Yahoo C) AT&T's acquisition of Time Warner D) Apple's development of the iPad
D
Which of the following is not one of the top three players in e-book publishing? A) Barnes & Noble B) Apple C) Amazon D) Google
D
All of the following are important trends in B2B e-commerce in 2018-2019, except: A) the growing emphasis on obtaining real-time data. B) the migration of B2B hardware and software to cloud computing and cloud apps. C) a decline in the number of Net marketplaces. D) the increasing use of social network platforms.
B
An example of an indirect good in the fast-food industry is: A) mustard. B) paper napkins. C) beef. D) sugar.
B
The Seam is an example of an: A) exchange. B) industry consortium. C) e-procurement Net marketplace. D) e-distributor.
B
The proliferation of mobile device has led to a decrease in the total amount of time spent with media. A) True B) False
B
The term BYOD refers to employees: A) working from home. B) being allowed or encouraged to use their own mobile devices and laptops. C) using mobile devices for work. D) bringing work devices to the home.
B
Tight coupling seeks to reduce excess inventory to a bare minimum. A) True B) False
B
Which of the following is not a type of digital gamer? A) casual gamers B) local gamers C) social gamers D) MMO gamers
B
Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014? A) Sports Illustrated B) The New Yorker C) Newsweek D) Time
B
) In 2018, B2B e-commerce accounted for approximately ___% of all B2B commerce. A) 12 B) 42 C) 46 D) 54
C
On which of the following do users spent the least amount of time per day? A) Snapchat B) Tumblr C) LinkedIn D) Pinterest
C
Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. A) management B) simplification C) competition D) collaboration
C
Which of the following is another name for a private industrial network? A) industry consortia B) EDI system C) PTX D) net marketplace
C
According to Pew Research Center, what percentage of newspaper readers are exclusively print readers? A) 21% B) 31% C) 41% D) 51%
D
All of the following are examples of direct goods in the auto industry except: A) sheet steel. B) shatter-resistant glass. C) rubber molding. D) desktop computers.
D
Which of the following is an example of an e-distributor? A) Grainger B) Go2Paper C) The Seam D) Ariba Network
D
Which of the following is not a characteristic of the use of social networks in B2B e-commerce? A) It is typically unstructured. B) It helps develop a more personal relationship between participants in the supply chain. C) It enables participants to make decisions based on current conditions. D) They are always private.
D
Which of the following is not an example of a native digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today
D
When was the future of e-books firmly established? A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet B) in 2007, with the introduction of Amazon's Kindle C) in 2009, when Barnes & Noble introduced its Nook e-reader D) in 2010, when Apple introduced the first iPad
B
A private industrial network is an independently owned online marketplace that connects many suppliers and buyers. A) True B) False
B
A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n): A) interest-based social network. B) affinity community. C) practice network. D) sponsored community.
B
According to Amazon, around how many indie authors have sold more than 1 million copies of their books? A) 10 B) 100 C) 1,000 D) 10,000
B
All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.
B
A majority of B2B buyers worldwide now believe their mobile device is essential to their work. Which age-group had the highest percentage agreeing with this statement? A) Millennials (ages 18-35) B) Gen-Xers (ages 36-51) C) Baby Boomers (ages 52 to 65) D) those over 65
A
All of the following are major trends in B2B e-commerce in 2018-2019, except: A) a movement toward implementing highly centralized supply chains to reduce risk. B) a growing emphasis on the use of business analytics software (business intelligence) to understand very large data sets. C) a growing emphasis on rapid-response and adaptive supply chains rather than lowest-cost supply chains. D) an increase in regional manufacturing and supply chains to attempt to combat the risks of far-flung global networks.
A
Auction prices are often higher than prices in fixed priced markets. A)True B) False
A
E-mailing buyers to warn them away from a seller is a type of auction fraud known as: A) transaction interference. B) bid siphoning. C) bid rigging. D) shill bidding.
A
One of the first online virtual communities was: A) The Well. B) Myspace. C) AOL. D) Salon.com.
A
Smartphones are an example of technological convergence. A) True B) False
A
When did the first online communities form? A) the 1970s B) the 1980s C) the 1990s D) the 2000s
B
Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity
B
Which of the following is a community of members who self-identify with a demographic or geographic category? A) practice network B) sponsored community C) affinity community D) interest-based social network
C
________ was sued by the Justice Department for violating antitrust laws in connection with e-books. A) Amazon B) Google C) Apple D) Barnes & Noble
C
Together Amazon and Apple account for ________ of the e-book market. A) 65% B) 72% C) 87% D) 92%
D
A community site created by a corporation is called a sponsored community site. A) True B) False
A
A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles). A) vertical B) horizontal C) indirect D) buyer-biased
A
All of the following are solutions to the problem of high monitoring costs except: A) seller rating systems. B) watch lists. C) proxy bidding. D) fixed pricing.
A
An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. A) exchange B) e-distributor C) e-procurement company D) industry consortium
A
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
A
B2B e-commerce websites tend to serve horizontal markets. A) True B) False
A
EDI systems generally serve vertical markets A) True B) False
A
EDI was developed to reduce the cost, delays, and errors inherent in the manual exchanges of documents among firms. A) True B) False
A
Exchanges are not directly tied to ERP systems used by large firms. A) True B) False
A
NeweggBusiness is an example of a(n): A) e-distributor. B) exchange. C) private industrial network. D) e-procurement Net marketplace.
A
One partial solution to high monitoring costs is ________ pricing. A) fixed B) dynamic C) allocated D) distress
A
PredictWallStreet is an example of a(n): A) interest-based social network. B) affinity community. C) sponsored community. D) practice network.
A
Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021. A) True B) False
A
Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content. A) True B) False
A
The average American adult spends twice as much time-consuming media than time spent at work. A)True B) False
A
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A) equipment B) fulfillment C) delayed consumption D) monitoring
A
The last step in the procurement process is: A) sending a remittance payment. B) sending the invoice. C) shipping the goods. D) delivering the goods.
A
The original portals in the early days of e-commerce were search engines. A) True B) False
A
The time spent on desktop computers and mobile devices now exceeds time spent in front of the television. A) True B) False
A
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site. A) True B) False
A
The video game industry accounts for the second highest amount of U.S. media revenues. A) True B) False
A
Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D) sending spam.
A
Total music consumption in hours of day listening to music has increased even as sales of CDs have drastically declined. A) True B) False
A
Which of the following U.S. media channels generates the most revenue? A) broadcast television/pay TV B) video games C) newspapers D) box office movies
A
Which of the following happened during the time period when newspapers used a print-centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly.
A
Which of the following has the highest penetration of social network usage among the general population? A) North America B) Latin America C) Europe D) Asia-Pacific
A
Which of the following native digital news sites has the most unique monthly visitors? A) HuffingtonPost.com B) Vox.com C) Vice.com D) Buzzfeed.com
A
Which of the following refers to itself as the front page of the Internet? A) Reddit B) Huffington Post C) Flipboard D) Buzzfeed
A
Which of the following statements is not true about OTT? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable/satellite television delivery systems. C) OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. D) OTT entertainment services enable binge watching.
A
________ is the leading online television and movie distributor. A) Netflix B) Hulu C) iTunes D) Google Play
A
All of the following are potential benefits of B2B e-commerce except: A) increased production flexibility. B) increased product cycle time. C) increased opportunities to collaborate with suppliers and distributors. D) increased visibility and real-time information sharing among all participants in the supply chain network.
B
All of the following are weaknesses of EDI except: A) EDI is not well suited for electronic marketplaces. B) EDI lacks universal standards. C) EDI does not provide a real-time communication environment. D) EDI does not scale easily.
B
All of the following types of auctions involve single units except: A) an English auction. B) a Dutch Internet auction. C) a Name Your Own Price auction. D) a penny auction.
B
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. A) e-distributor B) e-procurement Net marketplace C) exchange D) industry consortium
B
B2B e-commerce websites: A) are a predecessor of industry consortia. B) tend to serve horizontal markets. C) are buyer-side solutions. D) are considered a type of EDI system.
B
Cannibalization is a major challenge facing book publishers. A) True B) False
B
Closed bidding offers the advantage of herd effects. A) True B) False
B
Consumers in auctions are driven solely by value maximization. A) True B) False
B
Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption
B
DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies
B
E-distributors are sometimes referred to as many-to-one markets, many sellers serving one firm. A) True B) False
B
Facebook is the fastest growing of the most popular social networks. A) True B) False
B
Facebook was the leader in U.S. ad spending revenues on social networks in 2018. What company earned the second most amount of ad spending revenue? A) Snapchat B) Instagram C) Pinterest D) Twitter
B
Few large firms today have Electronic Data Interchange (EDI) systems. A) True B) False
B
Highly centralized supply chains produce higher short-term costs, but also lower long-term risk protection. A) True B) False
B
In 2017, the various entertainment industries together accounted for about __% of total media industry revenues, while the print media industries collectively accounted for about ___%. A) 24%, 76% B) 76%, 24% C) 89%, 11% D) 11%, 89%
B
In 2017, which of the following forms of entertainment produced the least amount of revenue? A) radio B) recorded music C) video games D) television
B
In 2017, which of the following was the largest producer of revenues in the U.S. entertainment industry? A) radio B) television C) motion pictures D) video games
B
In 2018, which of the following comprised the largest segment of the online gaming audience? A) tablet gamers B) smartphone gamers C) PC gamers D) console gamers
B
MRO goods are also known as direct goods. A) True B) False
B
Office supplies are an example of: A) direct goods. B) indirect goods. C) MRO goods. D) distributed goods.
B
Portals are not immune to network effects. A) True B) False
B
Private industrial networks are direct descendants of: A) e-procurement Net marketplaces. B) existing EDI networks. C) independent exchanges. D) industry consortia.
B
Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company. A) True B) False
B
Texture is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press
B
The time spent watching and reviewing auction bids is a part of ________ costs. A) pricing B) monitoring C) delayed consumption D) fulfillment
B
Trans-organizational business processes require _______ to perform. A) one firm B) two independent firms C) three independent firms D) at least ten firms
B
Vox is an example of the Digital First business model. A) True B) False
B
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed? A) watch lists B) proxy bidding C) sealed bidding D) price matching
B
Which of the following early leaders in social networking has been reinvented as a music- oriented social network? A) Vevo B) Myspace C) Polyvore D) Tumblr
B
Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) transaction interception B) bid siphoning C) shill bidding D) persistent bidding
B
Which of the following is not a current trend in online content? A) Americans continue to spend more on streaming music than downloaded music. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content.
B
Which of the following is not a typical barrier to the implementation of a private industrial network? A) It requires participating firms to share sensitive data. B) It requires the large network owners to give up some of its independence. C) It requires a significant investment of time and money. D) It requires a change of mindset and behavior of employees.
B
Which of the following primarily deal with indirect goods? A) e-distributors and industry consortia B) e-distributors and e-procurement Net marketplaces C) exchanges and industry consortia D) exchanges and e-procurement Net marketplaces
B
Which of the following primarily serve horizontal markets? A) e-distributors and exchanges B) e-distributors and e-procurement Net marketplaces C) e-procurement Net marketplaces and industry consortia D) exchanges and industry consortia
B
Which of the following statements about B2B marketing is not true? A) Mobile B2B marketing consumes less than 20% of B2B digital marketing budgets. B) Only 10% of B2B marketers use mobile marketing technologies. C) Content marketing is one of the primary and most effective marketing tools in B2B marketing. D) The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce.
B
Which of the following statements about Millennials is not true? A) Millennials are more likely to have read a book in the past 12 months than older adults. B) Millennials overwhelmingly prefer e-books to printed books. C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.
B
Which of the following statements about online magazine publishing is not true? A) The total magazine audience size increased from 2015 to 2017, due entirely to the growth of digital magazines. B) Only about 10% of tablet computer owners read magazine content once a week. C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. D) There an estimated 1,200 magazine apps for mobile readers.
B
Which of the following statements about piracy in the movie and television industry is not true? A) Piracy still remains a threat to the movie and television industry. B) The most common method of piracy uses bit cyberlockers/file hosting sites. C) The monetary amount the movie industry loses as a result of piracy is unknown. D) Public interest in pirated movies in the United States is declining.
B
Which of the following statements about the home entertainment industry is not true? A) Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. C) Both the television and movie industry share in home entertainment revenues. D) Neither the television nor film industries have built an industry-wide Internet delivery system.
B
Which of the following statements about the music industry is not true? A) Music industry revenues have decreased by 50% since 1999. B) Digital revenues accounted for less than half of all U.S. music revenues in 2017. C) It is still unclear if independent streaming music services have a viable business model. D) Streaming music generated over 50% of all digital music sales in 2017.
B
Which of the following statements about the online newspaper audience is not true? A) The online newspaper is one of the most successful of all online media in terms of audience size. B) Online readership of newspapers is growing at more than 30% a year C) Social networks have become a major source of readers for newspaper articles. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
B
Which of the following statements best describes the potential impact of network effects with respect to portals? A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. B) The value of the portal to advertisers and consumers increases geometrically as reach increases. C) The greater the amount of content provided by a portal, the greater its value to the community. D) The greater number of portals available, the greater the potential audience for each.
B
Which of the following was the first step in the development of B2B e-commerce? A) Electronic Data Interchange (EDI) B) automated order entry systems C) computerized inventory databases D) digital invoices
B
Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking
B
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items. A) Discriminatory pricing B) Price matching C) Bid rigging D) Distress pricing
B
e and to a particular location. A) Having an adaptive supply chain B) Tight coupling C) Supply-chain management D) Materials requirement planning
B
A(n) ________, in which the highest bidder wins, is the most common form of auction. A) Dutch Internet auction B) Japanese auction C) English auction D) reverse auction
C
All of the following are potential benefits of B2B e-commerce except: A) lower administrative costs. B) lower search costs. C) lower price transparency. D) lower transaction costs.
C
All of the following have led to the development of outsourcing of manufacturing around the world except: A) technology. B) globalization of trade. C) environmental concerns. D) high levels of wage disparity between the developed and undeveloped worlds.
C
An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
C
BlackPlanet is an example of a(n) ________ social network. A) practice-based B) interest-based C) affinity-based D) general
C
EDI document structures are defined by: A) a single international standards body. B) individual suppliers and buyers. C) industry committees. D) each purchaser.
C
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) dynamic pricing. B) content convergence. C) the release windows. D) digital rights management.
C
House of Cards is an online TV series developed by which of the following? A) Amazon Studios B) HBO C) Netflix D) Hulu
C
In 2017, book publishing revenues: A) remained stable. B) increased significantly. C) experienced a sizeable decrease. D) increased slightly.
C
In 2018, which of the following accounted for the smallest amount of B2B commerce? A) EDI B) private industrial networks C) Net marketplaces D) traditional B2B
C
Instagram is an example of a(n): A) interest-based social network. B) affinity community/social network. C) general community/social network. D) practice network.
C
The majority of inter-firm trade involves: A) spot purchasing of direct goods. B) contract purchasing of indirect goods. C) contract purchasing of direct goods. D) spot purchasing of indirect goods.
C
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. A) siphoning B) herd behavior C) network effects D) channel expansion
C
Which of the following now owns LinkedIn? A) Facebook B) Google C) Microsoft D) Verizon
C
Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose.
C
Which of the following types of auctions is perfect for sellers that have many identical items to sell? A) English auctions B) Name Your Own Price auctions C) Dutch Internet auctions D) group buying auctions
C
Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube.com C) Twitch.tv D) Shield.nvidia.com
C
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain. A) Green B) Sustainable C) Lean D) Just-in-time
C
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium
D
A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies. A) sustainable B) ethical C) lean D) accountable
D
A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. A) EDI B) ERP C) CPFR D) SCM
D
Analysts predict that B2B e-commerce in the United States will grow to approximately ________ by 2022. A) $7.3 billion B) $73 billion C) $730 billion D) $7.3 trillion
D
Around what percentage of Amazon's top 100 selling e-books are now self-published? A) 14% B) 24% C) 34% D) 44%
D
Collaborative commerce systems: A) focus on structuring intra-firm communications. B) bring customers into the product development phase. C) provide open, competitive marketplaces. D) foster sharing sensitive internal information with suppliers and purchasers.
D
In 2018, which age group had the fastest growing rate of Facebook usage? A) 12-34 B) 35-45 C) 46-65 D) adults over 65
D
Which of the following is not one of the typical portal revenue sources? A) commissions on sales B) subscription fees C) tenancy deals D) referral fees
D
Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000? A) totally free B) most content free, but subscription fee to access premium content C) paywall D) metered subscription model
D
Which of the following primarily involve long-term sourcing? A) e-distributors and exchanges B) e-distributors and industry consortia C) e-procurement Net marketplaces and exchanges D) e-procurement Net marketplaces and industry consortia
D
Which of the following statements about the movie industry is not true? A) iVOD revenues have grown faster than subscription streaming revenues. B) Online movie distribution is not dominated by a single distributor. C) Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. D) The movie industry's control of the release window of a movie is a form of price discrimination.
D
Which of the following statements about the newspaper industry is not true? A) U.S. newspaper revenues totaled about $27.5 billion in 2017. B) Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. C) Social media sites have become a major source of unique visitors to online newspapers. D) Newspaper circulation revenues have declined dramatically since 2000.
D
________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles. A) SCM B) Social e-commerce C) EDI D) Collaborative commerce
D
