Entrepreneurship Chapter 4
SCAMPER
a creative tool that provides cues to trigger breakthrough thinking
convergent thinking
a focused evaluation of alternatives
market segment
a group of consumers or businesses that have a similar response to a particular type of product or service
pilot test
a preliminary run of a business, sales effort, program or website with the goal of assessing how well to overall approach works and what problems i might have
creativity
a process introducing an idea or opportunity that is novel and useful, frequently derived from making connection among distinct ideas or opportunities
build a company culture
a set of shared norms, values and orient atins of a group of individuals, perscriving how many people should think and behave in the orgnaization
entrepreneurial alertness
a special set of observational and thinking skills that help entrepreneurs identify good opportunities
osborn-parnes creative problem solving process
a structured method for generating solutions to problems
divergent thinking
a thought process or method used to generate creative ideas by exploring many possible solutions
adapt
adaptation from exisiting products or services
convergent thinking
affirmative judgment open to novelty improve
fishbone diagram
casual diagrams created by Kaoru Ishikawa that shows the causes of events or problems
demographic
dividing a population based on a variable such as age gender, income, or education
geographic
dividing a population by location
psychographic
dividing a population by psychological differences such as values, lifestyle, personality traits and social group
growing market
expand on the opportunity
problems
idea grows out of listening customer complaints
license
legal agreement granting your rights to use a particular piece of intellectual property
education and expertise
look to their own skills and talents for business by consulting companies are a prime example
similar business
might see a business in an area that intrigues you
creative ideas
novel relevant feasible specific
royalty
payment based on the number or value of licensed items sold
4Ps of creativity
person process product press
combine
possible combinstions that result in something completely different
rearrange (or reverse)
rearranging things to insipire ideas
eliminate
search for opportunities that arise when you get rid of something or stop doing something
Opportunity recognition
searching and capturing new ideas that lead to business opportunities and involves creative thinking that leads to discovery of new and useful ideas
SCAMPER
substitue combine adapt magnify or modify put to other uses eleminate rearrange
divergent thinking
suspend judgment seek quantity seek novelty build on ideas
magnify(or modify)
taking an existing product and changing its appearance or adding more features
feasibility analysis
technical, market, financial, organization, competitive
feasibility
the extent to which an idea is viable and realistic and the extent to which you are aware of internal and external forces that could affect your business
put to other uses
think of ways you could generate a high number of opportunities for your product or service
hobby/personal interest
turn hobbies into successful business
technology transfer and licensing
universities and government agencies are a tremendous development of new technologies or refinements
idea sites
websites where people post ideas they have and products and services they would like to see
subsititue
what might substitute for something else to form an idea
