Entrepreneurship Chapter 4

अब Quizwiz के साथ अपने होमवर्क और परीक्षाओं को एस करें!

SCAMPER

a creative tool that provides cues to trigger breakthrough thinking

convergent thinking

a focused evaluation of alternatives

market segment

a group of consumers or businesses that have a similar response to a particular type of product or service

pilot test

a preliminary run of a business, sales effort, program or website with the goal of assessing how well to overall approach works and what problems i might have

creativity

a process introducing an idea or opportunity that is novel and useful, frequently derived from making connection among distinct ideas or opportunities

build a company culture

a set of shared norms, values and orient atins of a group of individuals, perscriving how many people should think and behave in the orgnaization

entrepreneurial alertness

a special set of observational and thinking skills that help entrepreneurs identify good opportunities

osborn-parnes creative problem solving process

a structured method for generating solutions to problems

divergent thinking

a thought process or method used to generate creative ideas by exploring many possible solutions

adapt

adaptation from exisiting products or services

convergent thinking

affirmative judgment open to novelty improve

fishbone diagram

casual diagrams created by Kaoru Ishikawa that shows the causes of events or problems

demographic

dividing a population based on a variable such as age gender, income, or education

geographic

dividing a population by location

psychographic

dividing a population by psychological differences such as values, lifestyle, personality traits and social group

growing market

expand on the opportunity

problems

idea grows out of listening customer complaints

license

legal agreement granting your rights to use a particular piece of intellectual property

education and expertise

look to their own skills and talents for business by consulting companies are a prime example

similar business

might see a business in an area that intrigues you

creative ideas

novel relevant feasible specific

royalty

payment based on the number or value of licensed items sold

4Ps of creativity

person process product press

combine

possible combinstions that result in something completely different

rearrange (or reverse)

rearranging things to insipire ideas

eliminate

search for opportunities that arise when you get rid of something or stop doing something

Opportunity recognition

searching and capturing new ideas that lead to business opportunities and involves creative thinking that leads to discovery of new and useful ideas

SCAMPER

substitue combine adapt magnify or modify put to other uses eleminate rearrange

divergent thinking

suspend judgment seek quantity seek novelty build on ideas

magnify(or modify)

taking an existing product and changing its appearance or adding more features

feasibility analysis

technical, market, financial, organization, competitive

feasibility

the extent to which an idea is viable and realistic and the extent to which you are aware of internal and external forces that could affect your business

put to other uses

think of ways you could generate a high number of opportunities for your product or service

hobby/personal interest

turn hobbies into successful business

technology transfer and licensing

universities and government agencies are a tremendous development of new technologies or refinements

idea sites

websites where people post ideas they have and products and services they would like to see

subsititue

what might substitute for something else to form an idea


संबंधित स्टडी सेट्स

Chapter 11: Childhood & Neurodevelopmental Disorders

View Set

2.6 social, political, economic effects of the industrial revolution

View Set

DD5 Medium Duty Engine Fuel System - Introduction - OEP61E

View Set

Infant & Child final quiz questions

View Set