Entrepreneurship I: Fit for Success - Determining Goals, Strategies, and Tactics
¡Supera tus tareas y exámenes ahora con Quizwiz!
Sell 25 new memberships this year
Goal
Allow new members to sign up online
Place
Offer modern fitness programs
Product
Offer one month free with a year's membership
Price
Display a big sign on the health-club building
Promotion
Introduce health-club services to the many new neighbors
Strategy
Call the new neighbors to let them know about the health club's services
Tactic
Find out who the new neighbors are
Tactic
Mail information to the new neighbors
Tactic
Visit the new neighbors, handing out coupons for one free visit
Tactic
