Entrepreneurship I: Fit for Success - Determining Goals, Strategies, and Tactics

Sell 25 new memberships this year

Goal

Allow new members to sign up online

Place

Offer modern fitness programs

Product

Offer one month free with a year's membership

Price

Display a big sign on the health-club building

Promotion

Introduce health-club services to the many new neighbors

Strategy

Call the new neighbors to let them know about the health club's services

Tactic

Find out who the new neighbors are

Tactic

Mail information to the new neighbors

Tactic

Visit the new neighbors, handing out coupons for one free visit

Tactic