Facebook Certification

On a Facebook business page, in which two places can a business review reporting for boosted posts

1. Page Post 2. Page Insights

Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter

Custom Audience

a business wants to forecast reach Which tool should an advertiser use to perform this task

estimated daily results

Which Facebook solution allows public figures, businesses, brands, organizations, and nonprofits to create a presence and connect with an audience

Pages

Which two settings can be changed at the ad set level

1. Bid amount 2. Placement

What are two benefits of Facebook pixel

1.Helps advertisers reach the right people 2. Measures results of an ad across devices

At what level should the advertiser choose the conversion event optimization

Ad set

Which feature is available for a Page Post

Add Video

What are the two roles available to manage an ad account

Administrator Advertiser

What is the first built-in step for the campaign-creation process in Ads Manager

Align the business goal to an advertising objective

Where can an advertiser create a Custom Audience or Lookalike Audience

Audiences

What is the structure of a FB ad campaign

Campaign --- ad set --- ad

A business wants to sell products online What ad format clearly displays both a video and a product

Collection

Which Facebook campaign objective should be selected to generate sales on a website or app

Conversions

Which two ad placements options are available in Instagram

Feed Stories

What is an advantage of using the slideshow format when designing a mobile creative

It works well in areas with limited connectivity

A car dealership wants to receive data info on FB from potential customers to increase test drives Which ad objective is appropriate for this business

Lead Generation

What action would a business want its customers to take if it selects conversions as its campaign objective

Make a purchase

What is the first course of action required to establish a business presence on Instagram

Switch a personal profile to a business profile

What is the minimum criteria to receive the "very responsive to messages" badge

a response rate of at least 90% and a response time of less than 15 minutes

What is the primary goal of a FB group

a space to communicate about shared interests with certain people on Facebook

Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign

ad level

a company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set

ad set tab within Ads Manager in the amount spent column

What is a valid reason that an ad would be rejected by Facebook

an image within the ad focused on individual body parts

a candy company delivers a campagin to generate maximum sales of its candles Which metric should the company use to evaluate the sucess of campaign

conversions

If a business wants to retarget customers who previously purchased an item from its website what audience type should it use

custom audience

Which setting must be selected to active the ad scheduling feature

lifetime budget

A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers

store traffic