GAW Fundamentals

43 What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Add affinity audiences targeting people interested in green living and beauty

42 Data shows that the audience for a client's running shoe store is women ages 35-50. How can you optimize this client's Display Network campaign based on your research?

Add demographic and age targeting to show ads to people in this audience

46 Anne-Marie's business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment ROI?

Costs to produce her purses and revenue generated from her ads

27 Your travel agency client is running a very targeted campaign to reach people who are vesting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?

Create a campaign targeting Paris and languages other than French.

39 Your new client's Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?

Create a new ad groups with related keywords grouped together

57 While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

Create ads that are relevant to all keywords

63 How should an advertiser with stores in both India and Germany set up a Google Ads account to target users in these different locations?

Create two separate campaigns, each targeting one of these locations

56 Which client would you advise to use radius targeting?

Denise, whose service can reach customers within 30 miles

8 When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:

Exact match keywords

25 Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your Bid amount Components of Quality Score

The expected impact of extensions and other ad formats

19 What is the Google Network?

The term that embodies all of the places where you ad can appear

31 All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD .50 cents for the same ad position What is the actual amount you'd pay for that click?

$0.51

62 Tom wants to promote his windshield repair company's emergency service by reaching people when they're searching for help. Which campaign type is a good fit?

'Search Network'

22 Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

A call-to-action like "Sign up for a free trial"

1 when reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

Add the terms as negative keywords.

34 What happens when a campaign consistently meets its average daily budget?

Ads in that campaign will show less often than they could

51 A conversion is:

An action defined as valuable to your business that someone takes after clicking on your ad

5 When choosing a maximum cost-per-click (max, CPC) bid, you should consider the amount that you make from a purchase Because you want to set a bid amount that's:

Based on how much your product is worth.

58 Paige's Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

Bundle similar keywords together in one ad group based on common themes

18 Each campaign in your Google Ads account should have a single:

Business Goal

7 Which statistic indicates how often a click has led to a conversion?

Conversion Rate

26 Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Call extensions

35 Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (2)

Clicks Clickthrough Rate CTR

47 Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most wan to improve?

Clickthrough rate CTR

24 What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Cost-per-acquisition (CPA)

29 Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Cost-per-acquisition CPA

50 One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However with all Google Ads campaigns you won't be charged more than your average daily budget multiplied by average number of days in a month (30.4)

9 What's one of the main benefits of using ad extensions?

Extensions provide additional information to make your ads more relevant to customers

36 When creating a keyword list using a broad match Why should you leave out misspellings and plural forms of keywords?

Google Ads can automatically include these variations for you

15 Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies?

Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

48 A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

Google's Display Network includes many mobile apps where she could show her ad

28 A standard Google Ads text ad is made up of:

Headline text A display URL Description text

37 An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser's ad showing in the top position?

Improve Quality Score Increase cost-per-click CPC bid

4 When creating text ads to advertise a client's small chain of Italian restaurants What should you include in the ad text to make it compelling to potential customers?

Include call-to-action, such as "Find the nearest location"

2 When building a keyword list for a Display Network campaign, you should do which of the following:

Include keywords that are related to the websites your customers visit

10 Your ad can show on the Search Network when someone searches for terms that are similar to your:

Keywords

60 You signed 3 new clients, each with an existing Google Ads account. What's the best way to manage these accounts?

Link the client accounts to your Google Ads manager account

55 An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Location targeting

14 When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Maximize Clicks

17 Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Mobile bid adjustments

32 Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Placements

59 If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

Placements

3 You would choose to advertise on the Search Network if you wanted to

Reach customers while they're searching for your products or services.

11 Your client wants to show ads to people who've visited her website before. Which Google Ads feature would you recommend she use?

Remarketing

44 In order to appeal to customers on mobile devices, it's important to:

Send users to a mobile friendly landing page

41 Why should you link your client's Google Ads account to Search Console?

See if people reach your client's website via ads or organic search results

49 How can you see if people are searching for your client's services during the early morning and evening hours?

Segment performance statistics by time

33 Data for you client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Set a mobile bid adjustment to INCREASE bids for searches on mobile devices

21 Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

Shopping ads

65 An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Shopping ads can appear on Google Search partner websites like YouTube

54 Clyde wants to raise the profile of his dance school. A "Display Network" campaign can help him:

Show ads on dance websites and YouTube videos:

64 You would choose to advertise on the Display Network if you wanted to:

Show ads on websites related to your business

16 If you want to direct people to specific pages on your website from your ad You can create an ad that uses:

Sitelink Extensions

12 You can use audience targeting to show your ads to:

Specific groups of people, based on their interests

20 An e-commerce client wants her campaign to be more profitable. After calculating profits from Google Ads, What can you do to start maximizing results for profit?

Test different cost-per-click (CPC) bids

38 When someone clicks your ad, the actual amount you're charged will be:

The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

6 An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

There is no minimum

53 Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

They interact with her website

61 Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Topic targeting

23 Your client is interested in switching from TV, print, and radio advertising. What are the return on investment ROI benefits of online campaigns over traditional media advertising?

Traditional media is not always measurable, But online campaigns are highly measurable and you can analyze your click data.

40 Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

13 In addition to how much the advertiser will pay Which two factors are decided by the Google Ads Auction (2)

Whether or not the ad actually shows The ad's position on the page

52 Why might you use the "Search Network campaigns with Display opt-in" campaign type?

You can use one budget to advertise on the Search Network and Display Network

30 What does a high Quality Score indicate?

Your ad and landing page are relevant and useful to a viewer