GB 12

Managers involved in alliances require collaborative relationship skills.

True

At stage 1 in the formation of an alliance, a firm must

decide whether growth can be achieved through market transactions

A(n) ____ is an investment in real operations as opposed to financial capital.

real option

At which stage in the formation of alliance must a firm decide whether to take a contract or an equity approach?

2

A non-equity based alliance is also called a

Contractual

alliances are based on ownership or financial interest between the firms.

Equity Based

Which of the following alliances is a contractual alliance?

Franchising

Which is one of the four phases in an alliance dissolution?

Going Public

The second phase in an alliance dissolution

Going public

Which of the following occurs in the uncoupling stage of an alliance dissolution?

Reconciliation