Google Analytics Certification Exam

If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

35

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

A data stream lives within a property and is a source of data from your app or website

Which of these structures represents a Google Analytics account's hierarchy?

Account > property > data stream

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

Acquisition

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Additional events are collected from your website without you needing to change your website's code

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics property would you go to manage this process?

Admin

You want to know how various ads you've placed work together on the path to conversions Where in your Google Analytics 4 property can you find "conversion paths" report?

Advertising

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

Analytics tag

You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

As events

What can Google Ads do with audiences from Google Analytics when these two services are linked?

Audiences in Google Ads can be used to target ad campaigns

You've created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?

Configure

Some of the events on your website are especially valuable to you - things like purchases or newsletter sign ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

Conversion events

Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation?

Conversion modeling

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page, which option would you choose once you've navigated to events in the Google Analytics interface?

Create event

Which of these tasks can be done using audience triggers?

Create new events based on an audience rule being satisfied

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page?

Custom dimension

When linking your Google Analytics property to BigQuery, what are the two options you'll see when choosing how frequently data is exported to BigQuery?

Daily and streaming

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

Data driven

You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

Data import

Which features lets you set the amount of time that event level and user level is stored by Google Analytics?

Data retention period

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search", "referral", or other areas?

Default channel grouping

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is a device type?

Dimension

What data does the Real Time report show?

Events that took place within the last 30 minutes

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google analytics property contains this?

Explore

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

Firebase SDK

If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

Free form

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

Funnel exploration

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

Google Ads can use these conversions to optimize your bids for ad placements

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

Google Analytics 4 properties

hat distinguishes Google Analytics 4 properties from Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information?

Google signals

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics?

How many users were on mobile phones

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

Linear

You've been collecting data on your point of sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement Protocol

You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

Model comparison

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

Name of a video watched on your site

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account set up look like?

One property with a web data stream for your website and one property with two app data streams, one for iOS and other for Android

To gain insight into which pages new users open most often after they open your homepage, you've created a new path exploration in Explore. What's the default setting for who can see the exploration?

Only you can see it, but you can share it with the other users of the property in read only mode

There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

Reports

Which Analytics 360 feature would you use to create a new data set by combining data from multi source properties to get a broad view of your business across brands, products or regions?

Roll up properties

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

Search Console

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

Standard or Analytics 360 properties using GA4

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

Subproperties

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

The data will only be used for audiences in Google Ads

You manage a company that installs swimming pools. You post a new how-to video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a user property collected by Google analytics?

The language preference of users watching the video on your site

Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

User

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

User-Id

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?

You create an audience of users who are likely to purchase in the next seven days

You're using Google Analytics for your website. In which situation could you use the Engagement overview report?

You're interested in seeing which pages on your site are getting the most traffic