Hootsuite practice
When targeting Twitter ads at specific username, it's best to include between _______ separate Twitter handles.
10-25
When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.
140 characters
A strategic plan for how a company will incorporate social media into its business is:
A Social Media Strategy
Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?
A post's Conversation Rate can be high because it has received a large number of negative comments
Facebook bidding types include:
Cost per Impression, Cost per Click and Optimized Cost per Impression
_______________ is a tool that can help you learn more about a particular audience.
Facebook Audience Insights
When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.
Facebook's Audience Insights, Twitter Analytics
An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.
Facebook, Instagram
Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.
False
It is unnecessary to outline social media roles and responsibilities in a small organization.
False
It's best to set your bid as low as possible in order to minimize the cost of your campaign.
False
The guiding philosophy for what you want to achieve with your community should focus on metrics like conversion rates and sales figures.
False
A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.
SEO friendly
Your Social Media Content Strategy should flow naturally from your _________________________.
Social Media Strategy and objectives
With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?
To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.
At the core of community is the principle of reciprocity - the more value you provide to your audience, the more likely they are to contribute meaningfully to the community as well.
True
Audience Expansion' is a feature within the LinkedIn Ads Manager.
True
It's important to benchmark yourself against your competition.
True
Like Facebook, Twitter Ads products are organized by objectives.
True
On Instagram, you can use "Turn on Post Notifications" to receive a push notification when specific people post content on Instagram.
True
Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
Use notes app to draft then copy and paste in bio
When planning out your YouTube publishing schedule, stick to _______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
a consistent length and production quality
For Facebook Campaigns, budget, scheduling, targeting, bidding, and ad placement are defined at the:
ad set level
Before launching a social advertising campaign it's best to have:
all of the above (Clear business objectives, a well defined target audience, multiple creative ad variation to test you campaign.)
It is possible to target Twitter Ads using:
all of the above (Competitor hashtags, tailored audiences, keywords)
A good way to connect with influencers is to:
begin building a relationship by engaging with the content they share.
When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you're promoting a product, select "Shop Now"; if you're promoting an event, "Learn More" would be a better choice.
call to action button
Your Twitter Likes Favorites Tab allows you to:
curate and display tweets from others that you have liked and find valuable
The purpose of a critical response plan is to:
define a chain of command and a step-by-step action plan for dealing with extraordinary circumstances through social media
To grow your Facebook audience you should friend potential customers through your personal account, then invite them to Like your Brand Page.
False
When measuring the ROI of your community-building efforts, your focus should be on qualitative data.
False
You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company.
False
Developing ad copy variants is not recommended since it confuses audiences and hinders ROI measurement.
False- Rotating images and developing ad copy variants to test which combinations of visuals and messaging are effective for driving action from a specific audience, since it helps you test what works best and serves to prevent ad fatigue.
The value of social advertising lies in the large audience size your company has the potential to reach and the ______________________ social ad platforms offer.
Finely tuned targeting capabilities
Engagement can be categorized into _________ distinct types, all of which drive value for the members of your community.
Four
On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.
Geofilters
If you encounter a question on social media channels to which you don't have an answer, its best to be _________.
Honest
_______________work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise.
LinkedIn Groups
_______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.
LinkedIn Showcase Pages
To grow your community on Twitter, it is suggested that you should:
Monitor conversations related to your industry and follow people whose interests align with what your community offers
When buying an ad for Instagram, begin by selecting an ___________ that most closely matches your business needs. For example, Clicks to Website, Website Conversions, Video Views, or Page Post Engagement.
Objective
Social media strategies should be guided by overall business goals. Eg. Increase sales by driving more traffic from social media channels to web store.
True
Social media strategies tend to fall into 3 categories: Paid, Owned, and Earned.
True
Targeting LinkedIn ads by Job Title is a good way to reach key decision makers who make purchasing decisions.
True
Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program.
True
Your measurement actions can be grouped into one main bucket: Cost per action.
True
For a ________________ campaign, a good guideline is to pick your best performing Tweets that also support key business objectives.
Tweet Engagement
In order to track conversions for your content performance accurately, you'll want to measure downloads attributable to visitors coming from social media channels. You can do this by configuring custom ____________ in Google Analytics. These will track the source of the visitors who complete an action, giving you a clear picture of the impact your social media activity is having on lead generation.
UTM parameters
Instagram allows you to include clickable links in the following area(s):
Website Field
It's important to develop a policy that explicitly outlines the appropriate and inappropriate use of social media to:
ensure that your employees are representing your brand well online.
Quantitative KPIs include things like:
follower growth, engagement rate and conversions such as email sign ups, qualified leads and sales transactions
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
high quality thumbnails, well written titles and descriptions, and relevant metatags
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video ________________.
is longer and repeats key points.
Private Twitter Lists are a great way to _________.
keep up with competitors' content without publicly following them
For deeper insights, you should analyze data by _________ and ____________.
platform and in the aggregate
The Facebook page moderation feature:
prevents comments that contain certain words from being posted
The following types of measurement should be used to assess the progress of your social media strategies:
qualitative and quantitative
The following social networks must be a part of every business's social strategy:
social networks should be considered based on customer surveys and the social media presence your business has already established.
When posting on your social networks, it's important to _____________.
tailor messages to the unique strengths of each platform, where possible
The key elements of content strategy are.
target audience, content goals, brand voice, and distribution channel and tactics.
Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice.
thumbnail, logo
Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.
within their organization
The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
Advanced Search
Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule.
Content Strategy
Similar to Facebook, LinkedIn allows you to choose between ____________ and Cost per Impression bidding, depending on your objective.
Cost per Click
Shared content can be categorized into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
Created
Objectives within a social media strategy should always be:
All of the above (Specific, measurable, achievable, time-bound and realistic)
A social media audit should include the following elements:
All of the above (an itemized list of social media networks and their activity rates, follower counts per social network, competitive analysis
On your Facebook Business page, which feature would you use you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.
Call to Action Button
Brand advocates are:
Dedicated fans with whom you should build closer relationships
If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
Due to the 140 character limit of Instagram captions, it's important to be concise with every post.
Instagram's character limit is longer than 140
If you don't have a large Facebook following, choose Everyone on Facebook when conducting audience research, and begin narrowing down by selecting the __________ relevant to your business.
Interests
Identifying and defining _______________for the calendar year is essential when planning your social media activity.
Key dates and timelines
When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.
Playlist
When it comes to creating video for your social channels, which of the following is NOT a best practice?
Since video will be consumed on mobile, record videos using mobile as well.
