ISM4011-Lesson 13- Creating Innovative Organizations
What is information reach?
. Measures the number of people a firm can communicate with all over the world
Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly-technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?
A banner ad
ebusiness model
A plan that details how a company creates, delivers, and generates revenues on the internet
Application Programming Interface
A set of routines, protocols, and tools for building software applications.
Collaboration System
A set of tools that supports the work of teams or groups by facilitating the sharing and flow of information
Digital Rights Management
A technological solution that allows publishers to control their digital media to discourage, limit, or prevent illegal copying and distribution
Web 1.0
A term to refer to the WWW during its first few years of operation between 1991 and 2003
Mashup
A website or web application that uses content from more than one source to create a completely new product or service.
Universities were among some of the first users of the Internet. What was the Internet first called?
ARPANET
What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?
Adwords
What allows a business to generate commission or referral fees when a customer visiting its websites clicks a link to another merchant's websites?
Affiliate program
At a local marketing firm, Steve is the lead Web developer and is responsible for working with customers on their Web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?
All of the above
Both individuals and organizations have embraced ebusiness to do which of the following?
All of the above
What is a potential problem or impact of technology dependence?
All of the above
What is the role of a mashup editor?
All of the above
Which of the following are challenges of Business 2.0?
All of the above
Which of the following is a reason for the growth of the World Wide Web?
All of the above
Which of the following is an example of a disruptive technology?
All of the above
Which of the follow represents a form of disruptive technology?
All of the above are included
Which of the follow are characteristics of disruptive technology?
All of the answer choices are correct.
Which of the following focuses on user-generated content?
All of the answer choices are correct.
Clickstream Data
Allows admins to observe the exact pattern of a consumer's navigation through a site.
What is a closed source?
Any proprietary software licensed under exclusion legal right of the copyright holder
Open Source
Any software whose source code is made free to users.
Explicit Knowledge
Anything that can be documented, archived, or codified. Such as patents, trademarks, and customer lists.
What is a program that runs within another application such as a website?
Applet
Intermediaries
Are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
Epolicies
Are policies and procedures that address information management along with the ethical use of computers and the Internet in the business environment.
Which of the following represents businesses buying from and selling to each other over the Internet?
B2B
Carfax is an example of a company who sells its products or services directly to its consumer's online. Which ebusiness model is Carfax using?
B2C
Web 3.0
Based on "intelligent" Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
Which of the following best describes Web 3.0?
Based on the 'intelligent' Web where applications use natural language processing
Online marketplaces
Bring together buyers and sellers of products and services.
What is FALSE about blockchains?
Business that will soon go bankrupt because of blockchains are those that rely on processing payments between buyers and sellers and on controlling a reputation system (such as Uber and Airbnb)
What are the four main types of ebusiness models?
Business-to-business, business-to-consumer, consumer-to-business, consumer-to-consumer
Reputation System
Buyers post feedback on sellers
Knowledge Management
Capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.
Which type of ebusiness model is Barnes and Noble using?
Click-and-mortar
Collective Intelligence
Collaborating and tapping into the core knowledge of all employees, partners, and customers.
What is the primary way that social networks work?
Connecting people by matching profile information
Open System
Consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.
Source Code
Contains instructions written by a programmer specifying the actions to be performed by computer software.
What is a small file deposited on a hard drive by a website containing information about customers and their browsing activities?
Cookie
John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?
Customer to Business (C2B)
Mass ___________ is the ability of an organization to tailor its products or services to the customers' specifications.
Customization
_________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.
Cybermediation
Which company is expecting to gain the majority of its returns on new investments?
Dell Computer
Which of the following is not a reason for the explosive growth of the WWW?
Digital Darwinism
Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
Digital Darwinism
Which dilemma is facing Polaroid?
Digital Darwinsim- they cannot keep up with the demands of the new products that need to be made for the future
What implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
Digital darwinism
Which of the following is not one of the Internet's impacts on information?
Digital divide
The introduction of ebusiness brought about ________, which occurs when a business sells directly to the customer online and cuts out the intermediary.
Disintermediation
What occurs when a business sells directly to the customer online and cuts out the middle man?
Disintermediation
The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.
Disruptive technology
The innovators dilemma suggest that established companies can take advantage of ___ without hindering existing relationships with customers, partners, and stakeholders.
Disruptive technology
_____ name hosting is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.
Domain
What identifies a URL address and in the previous example apple.com is the domain name. URLs use domain names to identify particular websites?
Domain name
What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?
Domain name hosting
What includes all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information?
E business
___ is the buying and selling of goods and services over the Internet.
Ecommerce
What is the difference between ecommerce and ebusiness?
Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations
Many industries have taken an active role in online business including the government. Which of the following is the term that describes the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all the branches of government?
Egovernment
Which of the following represent the connecting and communicating tools supporting and driving ebusiness?
Email Instant messaging Podcasting Web conferencing
Select three ebusiness advantages.
Expanding global reach Reducing costs Opening new markets
A URL is a program that runs within another application such as a website.
False
A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.
False
A click-and-motor business operates on the Internet only without a physical store.
False
A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
False
A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.
False
A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.
False
A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.
False
A universal resource locator (URL) identifies a URL address and in the previous example apple.com is the domain name.
False
An open system contains instructions written by a programmer specifying the actions to be performed by computer software.
False
Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.
False
Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.
False
Disruptive technology tends to provide us with better, faster, and cheaper products.
False
Ebusiness is something that a business can just go out and buy.
False
Ebusiness is the buying and selling of goods and services over the Internet.
False
Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.
False
Explicit knowledge is the knowledge contained in people's heads. The challenge inherent in tacit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people's heads.
False
Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.
False
In Reintermediation steps are removed from the value chain as new players find ways to add value to the business process.
False
Information richness measures the number of people a firm can communicate with all over the world.
False
Instant messaging converts an audio broadcast to a digital music player.
False
Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.
False
Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.
False
Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.
False
Open systems tap into the core knowledge of all employees, partners, and customers.
False
Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.
False
Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.
False
Social media maps group contacts (personal and professional) identifying who knows each other and who works together. In a company it can provide a vision of how employees work together.
False
Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.
False
Source code is software made available free for any third party to review and modify.
False
Tacit knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS. Examples of explicit knowledge are assets such as patents, trademarks, business plans, marketing research, and customer lists.
False
Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.
False
Taxonomy is the set of ideas about how all information in a given context should be organized.
False
The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.
False
The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.
False
The WWW, such as Internet Explorer or Mozilla's Firefox, allow users to access the WWW.
False
The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.
False
User-contributed content is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.
False
Web 3.0 refers to static text-based information websites.
False
Blockchains can radically change an organizations in many ways, EXCEPT:
For Purchasing: They can increase the number of Suppliers
Content providers
Generate revenues by providing digital content such as news, music, photos, or videos.
pay per call
Generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.
Pay per click
Generates revenue each time a user clicks on a link to a retailer's website.
per per conversion
Generates revenue each time a website visitor is converted to a customer.
The current version of __________ delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.
HTML
Which of the following links documents via hypertext, allowing users to move from one to another simply by clicking on a hot spot or link?
HTML
__ is the Internet protocol web browsers use to request and display web pages using universal resource locators.
HTTP
What is a two-dimensional representation of data in which values are represented by colors?
Heat map
Content Management Systems
Helps companies manage the creation, storage, editing, and publication of their website content.
What is the Internet protocol web browsers use to request and display web pages using universal resource locators?
Hypertext markup language
What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?
Hypertext markup language
What is the Internet protocol Web browsers use to request and display Web pages using universal resource locators?
Hypertext transport protocol (HTTP)
What discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders?
Innovators dilemma
What measures advertising effectiveness by counting visitor interactions with the target ad?
Interactivity
What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?
Intermediaries
Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?
Internet
Which of the following is a type of Web browser?
Internet Explorer and Mozilla Firefox
knowledge management
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
Competitive Click-Fraud
Is a computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link.
Mass Customization
Is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me."
One of the most famous examples of wiki vandalism occurred when a false biography entry read which of the following:
John Seigenthaler Sr. was assistant to Attorney General Robert F. Kennedy in the early
Which of the following represents AdWords?
Keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages
tacit knowledge
Knowledge contained in people's heads
Tacit Knowledge
Knowledge contained in peoples heads.
Which system supports the capturing, organization, and dissemination of knowledge throughout an organization?
Knowledge management system
Paid search
Links a company paid to have displayed based on a users keyword search.
M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?
Mass customization
Interactivity
Measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement
Information Reach
Measures the number of people a firm can communicate with all over the world.
What is the ability to purchase goods and services through a wireless Internet-enabled device?
Mobile business
Which company took advantage of the long tail?
Netflix
open system
Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system
Select three types of clickstream data metrics.
Number of abandoned registrations Demographics of registered visitors Length of stay on the website
Personalization
Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person
Paradigm Shift
Occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.
What caused Polaroid to go bankrupt?
One-hour film processing and digital cameras stole its market share
Which of the following demonstrates potential issues with Business 2.0 and information vandalism?
Open source allows anyone to be able to edit, damage, or destroy content
What is the system that consists of nonproprietary hardware and software based on publicity know standards that allows third parties to create add-on products to plug into or interoperate with the system?
Open system
Portals
Operate central website for users to access specialized content and other services.
What does digital Darwinism imply?
Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
Select three different ways a business can measure stickiness.
Page views Time spent per visit Minutes per month
What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
Paradigm shift
Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
Personalization
______ occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.
Personalization
Which company is expecting to gain the majority of its returns on existing investments?
Phillips Petroleum
Why is ebusiness able to take advantage of the long tail?
Physical stores are limited by shelf space
What is a small web page containing an advertisement that appears outside of the current website loaded in the browser?
Pop up ad
Which of the following is an example of a sustaining technology?
Porsche's faster car
Sustaining Technologies
Produces an improved product customers are eager to buy, such as a faster car or larger hard drive. Sustaining technologies tend to provide us with better, faster, and cheaper products in established markets
Service providers
Provide services such as photo sharing, video sharing, online backup and storage.
Informadaries
Provide specialized information on behalf of producers of goods and services and their potential customers.
Which of the following is challenge of sustaining technology?
Provides a product that does not meet existing customer's future needs
Ediscovery (Electronic Discovery)
Refers to the ability of a company to identify, search, gather, seize, or export digital information in responding to a litigation, audit, investigation, or information inquiry.
Information Richness
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
What is information richness?
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called ____________.
Reputation system
What is website software that finds other pages based on keyword matching similar to Google?
Search engine
What evaluates variables that search engines use to determine where a URL appears on the list of search results?
Search engine ranking
Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?
Sears
What is a component of Web 3.0 that describes things in a way that computers can understand?
Semantic Web
What is software used to make a website's product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise?
Shopping cart
Which of the following best describes Web 2.0?
Social media and user-generated Web content
Which of the following is not a topic or feature that is included in Web 3.0?
Social networking
Which of the following best describes Web 1.0?
Static text-based information websites
Which of the following are included in the different types of ebusiness revenue models?
Subscription fees Transaction fees Advertising fees
Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?
Sustaining technology
True or false: The Internet and the World Wide Web are not synonymous. The WWW is just one part of the Internet, and its primary use is to correlate and disseminate information. The Internet includes the WWW and also other forms of communication systems such as email.
TRUE:
mass customization
The ability of an organization to tailor its products or services to the customers' specifications
What statement below describes Web 3.0's feature that ensure the 'integration of legacy devices'?
The ability to use current devices such as iPhone and laptops as credit cards or ticket
Click-Fraud
The abuse of pay-per-click, pay-per-call, and payper- conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser.
Web 2.0
The next generation of Internet use - a more mature, distinctive communications platform characterized by three qualities Collaboration Sharing Free
Microblogging
The practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.
What are clickstream analytics?
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits-and in what order
Which statement below is incorrect?
The semantic Web captures, organizes, and disseminates knowledge (i.e., know-how) throughout an organization
Organic search
The unpaid entries in a search engine results page that were derived based on their contents relevance to the keyword query.
A Webinar is a form of Web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.
True
A business model is a plan that details how a company creates, delivers, and generates revenues.
True
A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.
True
A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.
True
A knowledge management system (KMS) supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization. KMS can distribute an organization's knowledge base by interconnecting people and digitally gathering their expertise.
True
A mashup is a website or web application that uses content from more than one source to create a completely new product or service. The term is typically used in the context of music; putting Jay-Z lyrics over a Radiohead song makes something old new. The web version of a mashup allows users to mix map data, photos, video, news feeds, blog entries, and so on to create content with a new purpose.
True
A search engine is website software that finds other pages based on keyword matching similar to Google.
True
A social network is an application that connects people by matching profile information. Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.
True
A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
True
A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.
True
A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.
True
A wiki is a Hawaiian word for quick and is a type of a collaborative Web page that allows users to add, remove, and change content.
True
An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.
True
An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.
True
Business-to-consumer applies to any business that sells its products or services directly to consumers online.
True
Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.
True
Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.
True
Dell computer ranks highest on the list for expecting returns from new investments.
True
Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.
True
Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.
True
Dot-com was the original term for a company operating on the Internet.
True
Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.
True
Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.
True
Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.
True
Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.
True
Information reach refers to the number of people a business can communicate with, on a global basis.
True
Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
True
Instant messaging (IMing) is a service that enables instant or real-time communication between people.
True
Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.
True
Knowledge can be a real competitive advantage for an organization. The most common form of collective intelligence found inside the organization is knowledge management (KM), which involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.
True
Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.
True
Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me."
True
Microblogging is the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.
True
Mobile banking and mobile sales are both a part of the emerging mbusiness.
True
Open source and sharing are both advantages and disadvantages of Business 2.0.
True
Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.
True
Pay-per-conversion generates revenue each time a website visitor is converted to a customer.
True
RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.
True
Real-time communication occurs when a system updates information at the same rate it receives it.
True
Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.
True
Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.
True
Social bookmarking allows users to share, organize, search, and manage bookmarks.
True
Social media refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.
True
Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.
True
The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.
True
The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.
True
The Internet marketplace is free of most forms of traditional sales tax.
True
The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.
True
The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.
True
The network effect describes how products in a network increase in value to users as the number of users increases.
True
The primary objective of knowledge management is to be sure that a company's knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed.
True
The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.
True
Tim Berners-Lee was one of the founders of the Internet.
True
Transaction brokers process online sales transactions.
True
URLs use domain names to identify particular websites
True
User-contributed content (or user-generated content) is created and updated by many users for many users.
True
Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.
True
What is best for an organization's current business could ruin it in the long term.
True
Contains the address of a file or resource on the web.
URL
Which of the following terms could you use synonymously when referring to the Web?
URL, Domain Name
URL
Universal Resource Locator
What is the address of a file or resource on the web such as www.apple.com?
Universal resource locator
Select two reasons why ebusiness has expanded global reach.
Unlimited size Unlimited reach
Which type of ebusiness marketing technique induces websites or users to pass on marketing messages to other website and users, creating exponential growth in the message's visibility and effect?
Viral marketing
Which if the below would not be considered a company operating in the long tail of a typical sales curve?
Walmart
Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?
Waste or recycling industry
What is a term to refer to the World Wide Web during its years of operation between 1991 and 2003?
Web 1.0
Which term describes the WWW during its first few years of operation between 1991 and 2003?
Web 1.0
Which statement below is inaccurate?
Web 2.0 is a simple static website without any interaction with its users
What allows user to access the WWW?
Web browser
What allows users to access the WWW?
Web browser
Search engine optimization
What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
Which of the following is one of the largest wikis on the web and one of the 10 most popular web destinations?
Wikipedia
What is an international community that develops open standards to ensure the long-term growth of the Web?
World wide Consortium
________ provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.
World wide web
Nonrepudiation
a contractual stipulation to ensure that ebusiness participants do not deny (repudiate) their online actions
Information Governance
a method or system of government for information management or control.
Internet Corporation for Assigned Names and Number
a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.
Typosquatting
a problem that occurs when someone registers purposely misspelled variations of well-known domain names
What is the difference between a wiki and a blog?
a wiki user can alter the original content of an article, where a blog user can only add information as a comment
intermediary
agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
Websites can generate revenue by using which of the following?
all of these
Teergrubing
an antispamming approach where the receiving computer launches a return attack against the spammer, sending email messages back to the computer that originated the suspected spam
The website that was the primary catalyst for growing electronic government
and is the official U.S. gateway to all government information? , FirstGov.gov
What is closed source?
any proprietary software licensed under exclusive legal right of the copyright holder
What is open source?
any software whose source code is made available free for any third party to review and modify
open source
any software whose source code is made available free for any third party to review and modify
Business-to-consumer (B2C)
applies to any business that sells its products or services to consumers over the internet
Consumer-to-business (C2B)
applies to any consumer who sells a product or service to a business on the internet
Business-to-business (B2B)
applies to businesses buying from and selling to each other over the internet
Consumer-to-consumer (C2C)
applies to customers offering goods and services to assist consumers interacting with each other on the internet
hat allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website?
associate programs
What is a box running across a website that advertises the products and services of another business, usually another ebusiness?
banner ad
Some of the benefits for a company to operate an internal wiki are that they are great tools for all of the following EXCEPT
building software applications
n) ___________ model is a plan that details how a company creates, delivers, and generates revenues.
business
What is a plan that details how a company creates, delivers, and generates revenues?
business model
What is knowledge management?
capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?
click through
What can observe the exact pattern of a consumer's navigation through a site
clickstream data
What is the exact pattern of a consumer's navigation through a site?
clickstream data
Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers. Which of the below would Lisa use to perform her job?
collective intelligence
explicit knowledge
consists of anything that can be documented, archived, and codified, often with the help of IT
What is an open system?
consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate
What is source code?
contains instructions written by a programmer specifying the actions to be performed by computer software
What are the four most common business 2.0 characteristics?
content sharing through open source, user-contributed content, collaboration inside the organization, collaboration outside the organization
What sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet?
crowdfunding
What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?
cybermediation
What is a portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser?
dark web
____ -com was the original term for a company operating on the Internet.
dot
A(n) ___________ model is a plan that details how a company creates, delivers, and generates revenues on the Internet.
e business
_______ includes ecommerce along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information.
e business
Which of the following is the example of consumer-to-government (C2G) highlighted in the figure extended ebusiness models?
eGov.com
What is a plan that details how a company creates, delivers, and generates revenues specifically on the Internet?
ebusiness model
A search ________ is website software that finds other pages based on keyword matching similar to Google.
engine
Information Management
examines the organizational resource of information and regulates its definitions, uses, value, and distribution ensuring it has the types of data/information required to function and grow effectively
Information Privacy Policy
general principles regarding information privacy
Ethical Computer Policy
general principles to guide computer user behavior
Information Ethics
govern the ethical and moral issues arising from the development and use of information technologies, as well as the creation, collection, duplication, distribution, and processing of information itself (with or without the aid of computer technologies).
____ markup language links documents, allowing users to move from one to another simply by clicking on a hot spot or link.
hyperlink
Click fraud is the practice of artificially ________ traffic statistics for online advertisements.
inflating
What are the three cloud computing service delivery models?
infrastructure as a service, software as a service, platform as a service
When evaluating the business value of disintermediation, the more ___ that are cut from the distribution chain, the lower the product price.
intermediaries
What is a massive network that connects computers all over the world and allows them to communicate with one another?
internet
Disruptive Technology
is a new way of doing things that initially does not meet the needs of existing customers. Disruptive technologies tend to open new markets and destroy old ones.
Information Property
is an ethical issue that focuses on who owns information about individuals and how information can be sold and exchanged
Information Compliance
is the act of conforming, acquiescing, or yielding information
Biometrics
is the identification of a user based on a physical characteristic, such as a fingerprint, iris, face, voice, or handwriting. Unfortunately, biometric authentication can be costly and intrusive.
Information Architecture
is the set of ideas about how all information in a given context should be organized. Many companies hire information architects to create their website taxonomies.
Which of the below statements is correct?
just putting up a website does not create an ebusiness
What is the most common form of collective intelligence found inside the organization?
knowledge management
Chris Anderson, editor-in-chief of Wired magazine, describes niche-market ebusiness strategies as capturing the ______ tail, referring to the tail of a typical sales curve. Long
long
What is a website or Web application that uses content from more than one source to create a completely new product or service?
mashup
What is a website or web application that uses content from more than one source to create a completely new product or service?
mashup
Twitter is an example of a
microblogging
How would you categorize mobile entertainment
mobile sales, mobile ticketing. , All of the above
What in the cloud means that a single instance of a system serves multiple customers?
multi-tenancy
What describes how products in a network increase in value to users as the number of users increase?
network effect
Disintermediation
occurs when a business sells directly to the customer online and cuts out the intermediary
What is the system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?
open system
Identify the two types of results that occur when you use a search engine.
organic search Paid search
What serves only one customer or organization and can be located on the customers' premises or off the customer's premises?
private cloud
Which of the following is a challenge of sustaining technology?
provides a product that does not meet existing customer's future needs
Cybermediation
refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness
In __________ steps are added to the value chain as new players find ways to add value to the business process.
reintermediation
Acceptable Use Policy
requires a user to agree to follow it to be provided access to corporate email, information systems, and the Internet.
Information _________ refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
richness
What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?
search engine optimization
What was one of the primary drivers of ebusiness?
shopping carts
Tokens
small electronic devices that change user passwords automatically
Which cloud computing model offers applications on a pay-per-use basis?
software as a service
Erik is the president and owner of Watch Out, a local website development company that helps clients create and build unique websites. Many of his daily tasks are heavily technical in nature and require a high level of computer programming and Internet knowledge. Which of the following would Erik primarily use when performing his daily tasks?
source code
Reintermediation
steps are added to the value chain as new players find ways to add value to the business process
What measures the amount of time visitors spend on a website or application?
stickiness
What is cloud computing? (Check Chapter 5, 'Cloud Computing' topic ONLY)
stores, managers, and processes data and applications over the internet rather than on a personal computer or server
For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine, but focuses only on the real estate industry. The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?
subscription fees
(n) ____________ technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
sustaining
Hypertext Transfer Protocol (HTTP)
the internet protocol web browsers use to request and display web pages using universal resource locators
What describes niche-market ebusiness strategies that capture the tail of a typical sales curve?
the long tail
Crowdsourcing
the wisdom of the crowd
How do the majority of potential customers find ebusiness websites?
through search terms that match the content
Why are Fortune 500 companies engaging in blogging?
to gather feedback and share ideas
An ebusiness model is a plan that details how a company creates, delivers, and generates revenues
true
True or false: One of the biggest benefits of ebusiness is a reduction in costs including communication costs, travel costs, and start-up costs.
true
Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?
universal resource locator
Many social media sites today allow you to customize your web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com?
universal resource locator
What is web content that is created and updated by many users for many users?
user-contributed content
What is a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
viral marketing
Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
viral marketing
What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?
website bookmark
