isys ch1-2

Typical Revenue Models in the Digital World

Affiliate Marketing Advertising Subscription Licensing Transaction Fees/Brokerage Traditional Sales Freemium

Which of the following actions of a firm suggests that it uses the freemium approach for applying freeconomics?

Offering basic services for free, but charging a premium for special features.

What is NOT a typical revenue model in the digital world?

channel marketing

Managers at the ____ level include the president and chief executive officer, vice presidents, and possibly the board of directors.

executive

marginal cost

the cost of producing an additional unit of output

Moore's Law

the number of transistors that could be squeezed onto a silicon chip would double every 18 months

structure innovation

type of innovation is best described as using the company's talent and assets in innovative ways