isys ch1-2
Typical Revenue Models in the Digital World
Affiliate Marketing Advertising Subscription Licensing Transaction Fees/Brokerage Traditional Sales Freemium
Which of the following actions of a firm suggests that it uses the freemium approach for applying freeconomics?
Offering basic services for free, but charging a premium for special features.
What is NOT a typical revenue model in the digital world?
channel marketing
Managers at the ____ level include the president and chief executive officer, vice presidents, and possibly the board of directors.
executive
marginal cost
the cost of producing an additional unit of output
Moore's Law
the number of transistors that could be squeezed onto a silicon chip would double every 18 months
structure innovation
type of innovation is best described as using the company's talent and assets in innovative ways