Manipulation Techniques

Use of Euphemism

A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing. Example: The Giver, being killed = released

Pathos

An appeal to emotion. It is a means of convincing the audience by creating an emotional response. Example: Commercial with sad music and donating to dogs.

Ethos

An appeal to ethics. It is a means of convincing the audience of the character or credibility of the product/spokesperson/etc. Example: 4 out of 5 dentist recommend Listerine mouthwash

Logos

An appeal to logic. It is a means of convincing the audience through rational thought and reason.

Propaganda

Citizens are told lies in order to control them. Information, especially of a biased or misleading nature, is used to promote or publicize a particular political cause or point of view.

Use of Scapegoat

One who is claimed to be the blame for events and situations despite being innocent. Blaming someone for something they did not do.

Manipulation Techniques

Persuasion for the purpose of control

Promise of Utopia

Promising a perfect world, where everyone is equal

Revisionism

The act of changing historical events to meet the needs of the revisionist. Rewrite or retell.

Use of Indoctrination

The teaching of the beliefs of only one particular group. Example: Brainwashing, Cults, Hitler Youth in WWII

Fear

The use of instilling fear