Marketing

When a government regulatory agency accuses a company of running a deceptive advertisement, the company voluntarily agrees to stop running the ad without admitting guilt. In this situation, the remedy used is

A consent order

Which of the following statements is true about a marketing plan:

A good marketing plan contains the business's specific marketing goals and strategies

Which of the following situations is most likely to cause the price of corn-based products to increase:

A long drought damages the corn crops

which of the following is an example of causal research:

A quick-serve restaurant introduces a breakfast burrito to a limited segment of the market to determine product acceptability

Joe realized that if he had taken more time to proofread his work carefully and correct his grammatical mistakes, he would have received a better grade on his report. In this situation, Joe is

Assessing a weakness to improve performance

Which of the following is an example of a business that uses product class as a positioning strategy:

Associating an artificial sweetener with sugar

The best way for salespeople to obtain detailed information about a complex product is by

Attending a training session

Which of the following is an idea-generation technique that uses programmed thinking:

Attribute listing

An interviewer should carefully monitor his/her tone of voice, facial expressions, and gestures when collecting marketing data from respondents to

Avoid appearing biased

Which of the following is a budgeting issue that a business considers when deciding whether to participate in a trade show:

Booth rental space

Which of the following are listed as long-term assets on a balance sheet

Building, vehicles, and capital equipment.

As a member of the company's employee selection committee, Logan is urging the other committee members to choose his best friend Markus for an executive-management position. What ethical issue does this situation illustrate?

Conflict of interest

The supervisor said, "Amber, I know that this is a busy time for you right now, but I really need for you to give me the weekly expense report on Tuesday morning. Because you submitted last week's report on Wednesday, reimbursement checks were delayed, and several employees did not receive payment when they expected it." The supervisor is providing Amber with

Constructive criticism

What component of a print advertisement contains the sales message?

Copy

The Upper Crust Bread Shop bakes the bread on site so that customers can smell the bread when they enter the shop, and it sets baskets of bread samples throughout the shop. The shop uses these touch points to carry out its

Customer-experience management strategies

When a business's salespeople take time to discover their customers' needs, the business is likely to benefit because

Customers tend to return fewer products

What activity involves transforming facts and figures into a useful format?

Data processing

The primary reason for analyzing budget variances is to

Determine where the business is on target and where it is not

What can an employee do on a regular basis to maintain an organized workspace?

Discard outdated files and papers

Which of the following are types of corporate brands:

Disney, Apple, and Nike

Businesses rely on projects because the business environment is

Dynamic

Which of the following is an example of organizing business information by location

Elizabeth structures a national insurance company's financial reports by branch

Shortly after a burglar broke into their house, Mr. and Mrs. Green purchased a home security system. In this situation, Mr. and Mrs. Green's buying motive was based on __________________ factors.

Emotional

When the salesperson did not return Mr. Adkins' calls about the status of his backordered stove, he cancelled his order. The salesperson lost the order because s/he

Failed to provide customer service

Which of the following gestures would indicate a speaker's nervousness during an oral presentation

Fidgeting with accessories

During what phase of the product life cycle is a business most likely to reduce its prices because copycat products have entered the marketplace?

Growth

A business can help its salespeople build a clientele by

Having favorable adjustment and return policies

Nelson needs to find out the exact model number of a printer to order the correct ink cartridge for a customer. To obtain accurate information quickly, Nelson should access

His company's intranet

When Samantha reviewed her company's financial information, she noticed that the sales for the Java6 coffee maker decreased for three consecutive months. In this situation, the financial information helped Samantha

Identify a trend

Which of the following is an example of ethical behavior in marketing-information management

Implementing procedures to protect the privacy of survey respondents

Car break-ins often result because drivers leave their laptops, smartphones, and wallets on the car seat, making the items highly visible to potential thieves. As a result, an automobile manufacturer designed a hidden compartment in the front passenger seat for drivers to store their valuable items. This is an example of an idea generation strategy in which the business

Improved an existing product to solve a common problem

To build and repair bridges, Campbell Construction Company buys steel beams from Horton Manufacturing. In this situation, Campbell Construction Company is the

Industrial user

Milford Glassworks encourages all of its employees to provide input for system improvements and suggestions for product ideas. What strategy is Milford using to adapt to changes in the marketplace?

Innovation management

Determine the type of and purpose for promotion used in the following example: Procter and Gamble donates thousands of bottles of its Dawn dish-washing soap to wildlife conservation programs to clean animals that are affected by oil spills and other ecological hazards

Institutional; To indicate the company's interest in environmental issues

If a situation analysis reveals that the company has a comprehensive, current, and flexible database system, it has identified a(n)

Internal strength

A business's expense reports and cash-register receipts are sources of __________________ research data

Internal, quantitative

During which stage of the product life cycle is the product failure rate the highest?

Introduction

What is a benefit of investing in mutual funds?

Investors have access to a fund manager's expertise

What is the benefit of shared vision to an organization?

It serves as a guide for decision making

Which of the following situations involves the use of negative tactics to build political relationships within the organization

Jason accepts credit for Tori's advertising campaign idea during a meeting with management

Which of the following is an example of job shadowing:

Kayla follows the public-relations director of a local company to learn more about his/her career

Which of the following is an example of unethical business behavior in relation to information management:

Keeping employees' payroll records in unsecured computer databases

Because Elise paid her monthly credit-card bill on April 16 instead of April 4, the credit-card issuer added a $25 charge to her May billing statement. This is an example of a __________ fee.

Late

The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n)

Leading question

While filming out a customer-satisfaction survey, Ashley is asked to rank her level of agreement with the statement, "The sales representative was friendly and courteous." Out of the five options presented, Ashley's response is "strongly agree." This is an example of a ___________________ rating scale

Likert

Fairlawn Manufacturing will replace or repair the motor of its Cut-rite riding lawnmower for one year after the purchase date. This is an example of a(n)

Limited warranty

To prevent people with severe peanut allergies from accidentally consuming food items prepared in peanut oil, many governments require food manufacturers to

List all ingredients on the products' packaging

An important aspect of maintaining positive public relations is communicating with external audiences such as

Local businesses, charitable organizations, and customers

To understand consumers' buying habits over time, marketing researchers might ask a sample of the population to

Maintain a product diary

A marketing survey revealed that four out of seven residents in the greater metro area prefer Lupi's Pizza to Morelli's Pizza and Renaldo's Pizza. What measure of central tendency does this example represent?

Mode

When the meeting leader asked the group participants if they had any suggestions for the new product catalog, Lily pulled out a list of notes that she had compiled and talked for the remaining 20 minutes of an hour-long meeting. In this situation, Lily

Monopolized the discussion

The salesperson says, "Mrs. Jones, the Model 2XY upright vacuum cleaner has attachments that allow you to remove dust from furniture, draperies, and ceiling fans. It also has a steamer that deep cleans carpets." This is an example of a salesperson describing the product's

Multiple uses

A benefit to the seller of bundling products is that doing so

Often lowers the marketing costs

Which of the following is an oligopoly

Oil industry

Hannah studied international business in college and has worked for various international corporations. Over the years, she met many business people who did not understand how cultural differences affect their business relationships. Hannah decided to start her own consulting firm to advise business people about the cultural issues that they may encounter when doing business overseas. Hannah identified a product opportunity on the basis of

Personal expertise

What element of the marketing mix is most concerned about creating convenience for customers in relation to the product's accessibility to the market?

Place

During a job interview, it is important to monitor nonverbal cues including your

Posture and eye contact

During a board of directors meeting, the company's CEO said, "Based on last year's sales data and changes in economic conditions, I believe that sales will increase next year." In this situation, the CEO has provided the board members with a

Prediction

Although, Sara's favorite soft drink is Diet Coke, she will order Diet Pepsi if a restaurant does not serve Diet Coke. This is an example of brand

Preference

An electronics business decided to remove the X2L digital camera from its product mix because it was taking away sales from its FZG1 premier digital camera. This is an example of

Product cannibalization

Last year, Ryan earned a salary of $32,500, and paid 15% in federal income taxes. This year, Ryan recieved a promotion, and his salary is now $36,750. Due to his salary increase, Ryan must pay 25% in federal income taxes. This is an example of a __________ tax.

Progressive

The primary reason that the government regulates the ways in which healthcare organizations handle medical records is to

Protect the patients' privacy rights

You are more likely to persuade others to take action if you

Provide supporting facts

When a local athletic apparel store sells shoes, clothing, and accessories that are designed specifically for runners, it is using ______________________ segmentation

Psychographic

A snack-food company donates energy bars to runners who are participating in a race to raise money for cancer research. The business is engaging in a(n)

Public-relations activity for a charitable cause

Molly works in operations. Her job is to make sure that the business has all the supplies it needs to keep production going smoothly. Molly works in the area of A. purchasing. B. financial analysis. C. marketing. D. human resources management.

Purchasing

What happens when inflation increases?

Purchasing power decreases

The Skintastic Cosmetic Company implemented a challenging sales promotion in which its independent sales consultants could earn bonuses, prizes, and vacations. This is an example of a company using _________________ as a sales incentive

Push money

A primary disadvantage of keeping business records in digital formats is that

Records become inaccessible due to obsolete technology

Which of the following is an example of a response error:

Rosanna checks two response options for one question on a paper questionaire

What information should a business provide its suppliers to ensure that products will be available to meet demand?

Sales forecast

What elements of the promotional mix are ideal to use when promoting products to large, personal consumer markets?

Sales promotion and advertising

The details regarding quotas for each salesperson would be outlined in what type of selling policy?

Selling-activity

What is the primary goal of viral marketing?

Sharing

When using the systematic random sampling method, marketers must determine the

Skip interval

When identifying risks that a business faces, management should focus on the

Sources of the risks

When developing a request for quotation (RFQ) for prospective vendors. a business should always include

Specifications and deadlines

Which of the following is an example of a good or service that is produced through a capital-intensive conversion process:

Sport utility vehicle

A retailer sends a sales announcement and coupon with the monthly summary of accounts that it sends to its customers. What form of direct mail is the retailer using?

Statement stuffers

"How can we alter our existing product so it will appeal to another market?" is an example of a

Strategy-oriented decision problem

Which of the following is most likely to contain indoor billboards:

Subway terminals, airport terminals, and enclosed malls

What activity is a marketing researcher performing when she/he counts the response to a survey?

Tabulating data

What component of the promotional plan describes the specific tools that the business will use to promote its goods and services?

Tactics

Which of the following is a common reason for horizontal conflict among distribution channel members

Territorial boundaries

Which of the following is an ethical issue that affects many businesses' product/service-management function:

Testing on animals

Using the APA writing style, Ella complies a list of the books, web sites, and journals that she used when developing a complex research report. What is Ella developing?

The bibliography

Mr. Martin said, "I want to return this software and get my money back. Before I bought it, your salesperson told me that it was compatible with my computer, but it isn't." What is the reason for Mr. Martin's complaint?

The salesperson provided inaccurate information

Which of the following is a true statement about secondary dimensions of diversity

They can change over time

Which of the following is an example of price fixing:

Three computer-chip manufacturers agree to sell their products within a certain price range

Which of the following is an example of company procedure

To order supplies, employees must complete the R-3 form and then give it to their immediate supervisor

To maintain a quality work culture throughout all levels of an organization, it is important for businesses to

Train employees throroughly

Mason Publishing included the following statement in a newsletter that was sent to its sales staff about its new electronic reader: CEO Lucinda Marcelli said, "This product supports our ongoing efforts to revolutionize the ways in which students across the country learn." This is an example of

Using a quotation to communicate product information

In the past month, Anna has purchased Lay's mesquite-barbecue chips, Shearer's kettle-cooked potato chips, and Utz's wavy potato chips. What type of buying behavior is Anna exhibiting?

Variety-seeking

A manufacturer advises its distributors that they must achieve an extremely high level of sales next year to continue as channel members. This action is most likely to create

Vertical conflict

A soft-drink company posts a film clip on YouTube and Facebook that features its employees drinking the company's best-selling beverage while they are performing a flash-mob routine. What is the company using to promote its products?

Viral video

What type of debtor-creditor relationship involves the acquisition and use of credit cards?

Voluntary

Which of the following is a form of technology that allows a salesperson to make a professional sales presentation to group members who are located in different locations:

Webinar

Under which circumstances should a business obtain copyright protection for its intellectual property?

When it produces an original artistic work

Tying agreements are illegal under which of the following conditions

When they reduce competition

Determine if the following situation is an illegal selling practice: A salesperson says to a customer, "My business will buy all of its janitorial supplies from your company if you buy all of your office furniture from my business."

Yes