marketing

Which of the following mix elements can be changed very quickly by a competitor?

All can be changed very quickly

Which of the following is an unethical source of competitive information?

Information gathered from searching the trash of a competitor

Which of the following is not a typical business response to competition?

Reduce the variety of product choices

True or False: An example of a change in competitive position is the entry of a new competitor into the market.

True

A mass market is _____ than a market segment.

d. all of the above

True or False: All market segments present a market opportunity.

fALSE

True or False: A negative effect of competition is that consumers usually end up paying higher prices for products and services.

false

True or False: Because businesses using the marketing concept thoroughly understand the needs of a target market, there is little need to gather information about competitors.

false

market opportunity

identified market with excellent potential based on careful research

consumer perceptions

images consumers have of competing goods and serviced in the market place

When a supermarket offers prepared meals for consumers to purchase on the way home from work, restaurants would view that as

indirect competition

Marketing _______ is the process of gaining competitive market information.

intelligence

psychographics

peoples interests and values

The market ______ is the total revenue that can be obtained from the market segment.

potential

The newspaper ads featuring weekly specials at supermarkets are examples of

price competition

Which of the following is not one of the areas that typically affects the selection of a positioning strategy?

pricing

When pork developed an image as "the other white meat," the method of positioning was

product classification

price

rivalry among businesses on the basis and value

1. Another name for a product feature is a(n)

attribute

Age, income, education, and gender are examples of

b. demographics

_____ segmentation is based on the value customers expect to receive from using a product or service.

c. Benefit

market potential

total revenue that can be obtained from the market segment

True or False: The most important influence on a company's positioning decision should be the actions of competitors.

true