marketing
Which of the following mix elements can be changed very quickly by a competitor?
All can be changed very quickly
Which of the following is an unethical source of competitive information?
Information gathered from searching the trash of a competitor
Which of the following is not a typical business response to competition?
Reduce the variety of product choices
True or False: An example of a change in competitive position is the entry of a new competitor into the market.
True
A mass market is _____ than a market segment.
d. all of the above
True or False: All market segments present a market opportunity.
fALSE
True or False: A negative effect of competition is that consumers usually end up paying higher prices for products and services.
false
True or False: Because businesses using the marketing concept thoroughly understand the needs of a target market, there is little need to gather information about competitors.
false
market opportunity
identified market with excellent potential based on careful research
consumer perceptions
images consumers have of competing goods and serviced in the market place
When a supermarket offers prepared meals for consumers to purchase on the way home from work, restaurants would view that as
indirect competition
Marketing _______ is the process of gaining competitive market information.
intelligence
psychographics
peoples interests and values
The market ______ is the total revenue that can be obtained from the market segment.
potential
The newspaper ads featuring weekly specials at supermarkets are examples of
price competition
Which of the following is not one of the areas that typically affects the selection of a positioning strategy?
pricing
When pork developed an image as "the other white meat," the method of positioning was
product classification
price
rivalry among businesses on the basis and value
1. Another name for a product feature is a(n)
attribute
Age, income, education, and gender are examples of
b. demographics
_____ segmentation is based on the value customers expect to receive from using a product or service.
c. Benefit
market potential
total revenue that can be obtained from the market segment
True or False: The most important influence on a company's positioning decision should be the actions of competitors.
true