Marketing Quizzes

for most consumers, there is an assumed relationship between

price and quality

When channel members are linked by legal agreements that specify each member's rights and responsibilities, _______ exists.

a contractual VMS

in small firms, one or two individuals typically handle advertising activities and tend to rely on ______ for copywriting, artwork, and media scheduling advice

a local media

one overlooked internal source of secondary marketing information is

accounting records

the basic issues or selling points that an advertiser wants to include in an advertising campaign is/are the

advertising objectives

customer density and distribution are important factors in

creating sales territories

the driving force behind marketing channel decisions should be

customer satisfaction

personal selling is used most commonly in the B2B market as well as in the B2C market for:

high-end products

an informed guess or assumptions about a problem is a

hypothesis

traditionally, most firms entered international markets ____

incrementally

advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising

institutional

a product under nonprice competition would most likely NOT succeed in the market if

it is easy to duplicate

when marketers emphasize price as an issue and match or beat the prices of other companies, they are using

price competition

when products are introduced into one nation from another, acceptance is fr more likely if

there are similarities between the two cultures

Marketers call the internet a pull medium because

users determine which websites they are going to view

two trends that have caused consumer-generated information to gain importance are

- consumers sharing their opinions through digital media - the consumer's mistrust of information from corporations.

which of the following is likely to employ a longer marketing channel with more intermediaries

canned peas

pricing the basic product in a product like low while pricing products that go with the basic product high is called

captive pricing

___________ links the purchase of an organization's products to support of philanthropic organizations favored by the target market.

cause-related marketing

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

communication channels

all of the following are key areas of sales force management except

coordinating sales promotion efforts

the federal government often uses ____ pricing when it grants defense contracts

cost-plus

___ refers to the idea that morality varies from one culture to another, and business practices follow the culture

cultural relativism

the feasibility and degree of globalization is determine by the

degree of similarity among the various conditions

the three primary bases for developing prices are

demand, competition, cost

the fact that senior citizens are charged a lower price at movie theaters compared to young adults is an example of ____ pricing

differential

after compiling a list of potential customers, a salesperson must:

evaluate whether each prospect is able, willing and authorized to buy the product

the last stage in the development of any advertising campaign is

evaluating the effectiveness of advertising

organizational buyers are especially partial to direct marketing channels when

expensive and complex equipment is used

research that allows marketers to make casual inferences about relationships is called

experimental research

when a customer is considering the purchase of a product in a less familiar product category, that individual is likely to rely more heavily on

external reference prices

A common form of tactile communication in US business activities is:

handshaking

a product is a price leader when

its sold at less than cost in the hopes that sales of other products will increase

personal selling goals include finding prospects, convincing prospects to buy, and

keeping customers satisfied

in marketing research, a sample is best described as

limited number of units chosen to represent the characteristics of a total population

firms that have operations or subsidiaries located in many countries are referred to as

multinational enterprises

___ relates the perceptions of value and is the most flexible element of the marketing mix

pricing

the three general types of media schedules are

pulsing, continuous, and flighting

Factors such as climate, seasons, and holidays tend to lead to the promotional objective of

reducing sales fluctuations

the final step in the marketing research process is

reporting the research findings

The salesperson must attract and hold the prospect's attention, stimulate interest, and spark a desire for the product during the

sales presentation

using only some of the available outlets to distribute a product is called

selective distribution

what type of discount is given to a business purchaser for performing activities such as transporting storing and selling

trade

one of the biggest mistakes a marketer can make when engaging in digital marketing is to

treat it like a traditional marketing channel

the fact that consumers tend to trust other consumer over corporations and often rely on the recommendations of friends and family when making purchasing decisions has fostered the growth of sites like

yelp