Marketing Quizzes
for most consumers, there is an assumed relationship between
price and quality
When channel members are linked by legal agreements that specify each member's rights and responsibilities, _______ exists.
a contractual VMS
in small firms, one or two individuals typically handle advertising activities and tend to rely on ______ for copywriting, artwork, and media scheduling advice
a local media
one overlooked internal source of secondary marketing information is
accounting records
the basic issues or selling points that an advertiser wants to include in an advertising campaign is/are the
advertising objectives
customer density and distribution are important factors in
creating sales territories
the driving force behind marketing channel decisions should be
customer satisfaction
personal selling is used most commonly in the B2B market as well as in the B2C market for:
high-end products
an informed guess or assumptions about a problem is a
hypothesis
traditionally, most firms entered international markets ____
incrementally
advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising
institutional
a product under nonprice competition would most likely NOT succeed in the market if
it is easy to duplicate
when marketers emphasize price as an issue and match or beat the prices of other companies, they are using
price competition
when products are introduced into one nation from another, acceptance is fr more likely if
there are similarities between the two cultures
Marketers call the internet a pull medium because
users determine which websites they are going to view
two trends that have caused consumer-generated information to gain importance are
- consumers sharing their opinions through digital media - the consumer's mistrust of information from corporations.
which of the following is likely to employ a longer marketing channel with more intermediaries
canned peas
pricing the basic product in a product like low while pricing products that go with the basic product high is called
captive pricing
___________ links the purchase of an organization's products to support of philanthropic organizations favored by the target market.
cause-related marketing
Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered
communication channels
all of the following are key areas of sales force management except
coordinating sales promotion efforts
the federal government often uses ____ pricing when it grants defense contracts
cost-plus
___ refers to the idea that morality varies from one culture to another, and business practices follow the culture
cultural relativism
the feasibility and degree of globalization is determine by the
degree of similarity among the various conditions
the three primary bases for developing prices are
demand, competition, cost
the fact that senior citizens are charged a lower price at movie theaters compared to young adults is an example of ____ pricing
differential
after compiling a list of potential customers, a salesperson must:
evaluate whether each prospect is able, willing and authorized to buy the product
the last stage in the development of any advertising campaign is
evaluating the effectiveness of advertising
organizational buyers are especially partial to direct marketing channels when
expensive and complex equipment is used
research that allows marketers to make casual inferences about relationships is called
experimental research
when a customer is considering the purchase of a product in a less familiar product category, that individual is likely to rely more heavily on
external reference prices
A common form of tactile communication in US business activities is:
handshaking
a product is a price leader when
its sold at less than cost in the hopes that sales of other products will increase
personal selling goals include finding prospects, convincing prospects to buy, and
keeping customers satisfied
in marketing research, a sample is best described as
limited number of units chosen to represent the characteristics of a total population
firms that have operations or subsidiaries located in many countries are referred to as
multinational enterprises
___ relates the perceptions of value and is the most flexible element of the marketing mix
pricing
the three general types of media schedules are
pulsing, continuous, and flighting
Factors such as climate, seasons, and holidays tend to lead to the promotional objective of
reducing sales fluctuations
the final step in the marketing research process is
reporting the research findings
The salesperson must attract and hold the prospect's attention, stimulate interest, and spark a desire for the product during the
sales presentation
using only some of the available outlets to distribute a product is called
selective distribution
what type of discount is given to a business purchaser for performing activities such as transporting storing and selling
trade
one of the biggest mistakes a marketer can make when engaging in digital marketing is to
treat it like a traditional marketing channel
the fact that consumers tend to trust other consumer over corporations and often rely on the recommendations of friends and family when making purchasing decisions has fostered the growth of sites like
yelp