Marketing Strategy Components
Situational factors
Factors firms use to influence consumer purchase behavior
Drivers of social media engagement
Five drivers of social media engagement
Consumer decision process stages
Five stages in the consumer decision process
Marketing plan steps
Five steps in creating a marketing plan
Marketing mix components
Four components of the marketing mix
Pricing options for mobile apps
Four options for pricing mobile apps
Growth strategies
Four strategies for business growth
Macro strategies
Four strategies for sustainable competitive advantage
Risky strategy
The riskiest strategy
Buying center cultures
Types of cultures in buying centers
B2B markets
Various B2B markets
Components of immediate environment
Various components of the immediate environment
Marketing strategy components
Various elements of a marketing strategy
Marketing eras
Various eras of marketing
Perceived risk types
Various types of perceived risk
Need vs want
Difference between a need and a want
Conscious marketing vs CSR
Difference between conscious marketing and corporate social responsibility
Country culture vs regional culture
Difference between country culture and regional culture
Extended vs limited problem solving
Difference between extended and limited problem solving
Organic and paid search
Difference between organic and paid search
Compensatory vs noncompensatory decision rules
Differences between compensatory and noncompensatory decision rules
Differences in buy types
Differences between new buy, straight rebuy, and modified rebuy
Functional vs psychological needs
Distinction between functional and psychological needs
Ethical considerations in marketing plan
Ethical questions for marketing managers at each stage of the marketing plan
Walmart as a conscious marketer
Evaluation of Walmart as a conscious marketer or practitioner of CSR
Popular types of mobile applications
Examples of popular types of mobile applications
Needs from Maslow's hierarchy
Examples of specific needs from Maslow's hierarchy
The 4 Es
Explanation of the 4 Es
STP
Acronym for Segmentation, Targeting, and Positioning
Social media elements
Best social media elements for each of the 4 Es
Digital marketing strategy components
Components of a digital marketing strategy
7C online marketing framework
Components of the 7C online marketing framework
Criteria for conscious marketers
Criteria for being a conscious marketer
Marketing definition
Definition of marketing
Choosing and assessing influencers
How firms choose and assess the efficacy of influencers
Post purchase satisfaction
How firms enhance post purchase satisfaction and reduce cognitive dissonance
Social and mobile media
How marketers connect with customers through social and mobile media
Vendor analysis
How to perform a vendor analysis
Social trends and consumer values
Important social trends shaping consumer values and shopping behavior
Low vs high-involvement consumers
Information processing differences between low and high-involvement consumers
Portfolio analysis quadrants
Meaning of the four quadrants in portfolio analysis
Value and price
Relationship between providing value and selling at a low price
Marketing purpose
Satisfying customer needs and wants
Customer motivations for mobile apps
Seven types of customer motivations for using mobile apps
Buying roles
Six buying roles
Macroeconomic factors
Six key macroeconomic factors
Influential social factors
Social factors with the most influence on purchase decisions
Example of conscious marketing firm
Specific example of a conscious marketing firm considering the needs of stakeholders
B2B buying process stages
Stages in the B2B buying process
Ethical decision-making framework
Stages in the ethical decision-making framework
Existing customer growth strategy
Strategy for growing the business from existing customers
Marketing performers
Those who can perform marketing
Situation analysis tool
Tool used for conducting a situation analysis
