Marketing Strategy Components

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Situational factors

Factors firms use to influence consumer purchase behavior

Drivers of social media engagement

Five drivers of social media engagement

Consumer decision process stages

Five stages in the consumer decision process

Marketing plan steps

Five steps in creating a marketing plan

Marketing mix components

Four components of the marketing mix

Pricing options for mobile apps

Four options for pricing mobile apps

Growth strategies

Four strategies for business growth

Macro strategies

Four strategies for sustainable competitive advantage

Risky strategy

The riskiest strategy

Buying center cultures

Types of cultures in buying centers

B2B markets

Various B2B markets

Components of immediate environment

Various components of the immediate environment

Marketing strategy components

Various elements of a marketing strategy

Marketing eras

Various eras of marketing

Perceived risk types

Various types of perceived risk

Need vs want

Difference between a need and a want

Conscious marketing vs CSR

Difference between conscious marketing and corporate social responsibility

Country culture vs regional culture

Difference between country culture and regional culture

Extended vs limited problem solving

Difference between extended and limited problem solving

Organic and paid search

Difference between organic and paid search

Compensatory vs noncompensatory decision rules

Differences between compensatory and noncompensatory decision rules

Differences in buy types

Differences between new buy, straight rebuy, and modified rebuy

Functional vs psychological needs

Distinction between functional and psychological needs

Ethical considerations in marketing plan

Ethical questions for marketing managers at each stage of the marketing plan

Walmart as a conscious marketer

Evaluation of Walmart as a conscious marketer or practitioner of CSR

Popular types of mobile applications

Examples of popular types of mobile applications

Needs from Maslow's hierarchy

Examples of specific needs from Maslow's hierarchy

The 4 Es

Explanation of the 4 Es

STP

Acronym for Segmentation, Targeting, and Positioning

Social media elements

Best social media elements for each of the 4 Es

Digital marketing strategy components

Components of a digital marketing strategy

7C online marketing framework

Components of the 7C online marketing framework

Criteria for conscious marketers

Criteria for being a conscious marketer

Marketing definition

Definition of marketing

Choosing and assessing influencers

How firms choose and assess the efficacy of influencers

Post purchase satisfaction

How firms enhance post purchase satisfaction and reduce cognitive dissonance

Social and mobile media

How marketers connect with customers through social and mobile media

Vendor analysis

How to perform a vendor analysis

Social trends and consumer values

Important social trends shaping consumer values and shopping behavior

Low vs high-involvement consumers

Information processing differences between low and high-involvement consumers

Portfolio analysis quadrants

Meaning of the four quadrants in portfolio analysis

Value and price

Relationship between providing value and selling at a low price

Marketing purpose

Satisfying customer needs and wants

Customer motivations for mobile apps

Seven types of customer motivations for using mobile apps

Buying roles

Six buying roles

Macroeconomic factors

Six key macroeconomic factors

Influential social factors

Social factors with the most influence on purchase decisions

Example of conscious marketing firm

Specific example of a conscious marketing firm considering the needs of stakeholders

B2B buying process stages

Stages in the B2B buying process

Ethical decision-making framework

Stages in the ethical decision-making framework

Existing customer growth strategy

Strategy for growing the business from existing customers

Marketing performers

Those who can perform marketing

Situation analysis tool

Tool used for conducting a situation analysis


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