Marketing Test

What is the marketing funnel?

-A visual representation of the buyer journey -Our goal as Marketers is to funnel prospects into buyers, moving them from the top to the bottom of the funnel

What is Buhi's executive summay?

-e-commerce and retail bag supplier -Buhi was founded in 2009 -The company's gross revenue last year was $15 million. -Its year end goal this year is $17 million with 0.3% market share. -estimates its market share to be about 0.25%

What are the steps of the marketing funnel?

1. Awarness: attract your target audience 2. Interest: show you offer a viable solution to their problem 3. Consideation: conviece them that your the right solution to their problem 4. Conversion: give them a final nudge or reason to buy

In what year did Facebook go public?

2012

Which most closely presents the number of Twitter users?

300 million

Which of the following most closely represents the percentage of companies who use social media as part of their marketing strategies?

70%

Influencer

A social media influencer is simply anyone who has Credibility within a specific industry Access to a relatively large audience The right to persuade others by being authentic and trustworthy

What is a custom audience?

An audience you create based on your specifications

What TikTok influencer gained 100 million followers in 2020?

Charlie Damelio

What does the acronym GCT stand for?

Goals, Content, Targeting

Snapchat was originally launched as _____ in 2011.

Picaboo

Which companies through Buhi have the best organic reach?

Pinterest (very 1st) and then instagram and Linkden (2nd)

What does the acronym SEO stand for?

Search Engine Optimization

what is a executive summary?

a brief overview of the entire marketing plan

comma-separated values (CSV) file:

a file that stores numbers and text by individual lines

dot-com bubble

a period of extreme internet usage growth that took place between 1995 and 2002, played an important role in opening up the internet as a viable marketing option for businesses.

What is a hashtag?

a pound sign used to tag or group content o a common topic. - they are used in the engagemnt marketing funnel and can be found on many diffrent platforms -can be searched to find a particular event

custom audience:

an audience, chosen by a marketer, based on specific demographics

instant messaging

an online form of communication between two people

data-deleting app

app that automatically deletes data after a certain time frame

What does the acronym CTA stand for?

call to action

advertising campaign

collection of advertisements created to accomplish a shared goal

True or False: If you're creating amazing content, you don't need to post consistently.

false

True or False: Twitter campaigns don't allow businesses to align advertising specifically to company objectives.

false

True or False: You don't need to take demographics into account to understand your target audience.

false

inbound marketing

focuses on attracting customers via company-created Internet content.

According to Jay Baer, how should you respond to your online haters?

hug your haters

What is the first step of the six-step process of a social media marketing plan?

identify your goals

Many-to-many marketing

is a form of communication between groups. Multiple people send or receive communication from an entirely separate group.

Content marketing

is a form of marketing that involves creating and sharing online material that doesn't specifically promote your brand but instead naturally creates interest in your products or services.

Artificial intelligence (AI)

is a machine's ability to carry out tasks in a way that we would consider "smart."

Reach

is a metric that refers to the number of users who have come across particular content on social platforms.

key performance indicator (KPI)

is something you can measure — usually performance-based — that helps you evaluate the success of your business.

Search engine optimization (SEO)

is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.

monetization:

leveraging social media content in an effort to increase revenue

black hat marketing:

marketing methods that are considered spam and involve trying to outsmart the search engine

evergreen content

or content that stays continually relevant to its readers.

"It's the gradual, slight, impercpetible change in your own behavior and ________________."

perception that is the product

Content created for Snapchat should be _____, prepared, and presentable

planned

sponsored photos / videos:

posts that have been turned into ads to reach more viewers

"You need a lot of data to predict models that ________."

predict our actions

organic

refers to content and/or interactions used to grow and/or engage with a social media community made through efforts other than paid means.

What was the first true "social media network"?

six degrees

This is the simplest, most common form of communication on the Facebook platform.

status updates

advocacy

support or recommendation of

creative

the artistic aspects that make up a message, any visual elements

content marketing

took flight during this time period as marketers started realizing that providing useful content to an audience would earn that audience's business in return.

True or False: A business should switch up its Snapchat ads weekly for optimal performance.

true

True or False: A key performance indicator is something you can measure — usually performanced-based — that helps you evaluate the success of your business.

true

True or False: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.

true

True or False: Baby Boomers make up a large portion of Snapchat's user base.

true

True or False: Fostering engagement is key to increasing your growth on Instagram.

true

True or False: Most teenage YouTube subscribers trust influencer opinions over traditional celebrities.

true

True or False: Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance.

true

True or False: The acronym CPM stands for "cost per million."

true

True or False: The first step for a business' marketing strategy is to define measurable objectives.

true

True or False: a social media marketing plan needs to be in place before your social media efforts begin.

true

What does the acronym UGC stand for?

user-generated content

return on investment (ROI)

a performance indicator that measures the amount gained from an investment relative to the investment's cost.

Promoted Trends

ad type in which ads appear at the top of the "Trends for You" section but are clearly labeled as promoted ads; occasionally, these types of ads can be seen in a user's timeline

Promoted Tweets

ad type in which ads show up as regular tweets in a feed but are clearly labeled as promoted

Promoted Accounts

ad type that prompts a user to follow an account which the user is not currently following

Lookalike audience:

an audience similar to an audience that a brand is already targeting

user-generated content (UGC)

content that is created and shared by customers

unicorn

content that performs significantly better than any other content

Which of the following is NOT an ad type available on Snapchat?

content with influencers

Monetization

convert into or express in the form of currency (money)

What is the first step in creating a business strategy?

create social media marketing objectives and goals

True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.

false

True or False: Facebook's advertising platform is much less advanced than other social media networks' advertising platforms.

false

What country contributed to 40% of TikTok's downloads in 2018?

india

"Any sufficently advanced technology is __________."

indistinguishable from magic

leads

individuals who have shown interest in a particular product or brand, sometimes by sharing contact information

What once popular peer-to-peer communication method is Twitter similar to?

instant messaging

Outbound

is a form of marketing that tries to reach consumers through general media advertising as well as through in-person contact

One-to-many marketing

is a method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual. Airing a television ad or creating a post on Facebook would both be considered one-to-many marketing. - also known as personalized marketing, is a strategy that relies on getting to know the customers and their individual choices, and then tailoring marketing plans toward each customer differently based on those choices.

social media audit

is a regular examination of your business' social media activity. You'll want to examine what's working, what's not working, what your competitors are doing, and ultimately how your social media marketing efforts are relevant to your social media marketing plan.

target audience

is a specific group of people to which advertising is directed.

Demographic

is a very specific part of a population, especially those showing average age, income, education, etc

platform

is a web-based technology that enables the development, deployment and management of social media solutions and services. Facebook, Instagram, and Twitter are all examples of social media platforms.

Cross-promoting

is another action you can take to improve your accounts. Cross-promoting is a marketing technique which involves promotion of another product targeted to the customers of a related product.

"If your not paying for the product, then you are the __________."

product

search engines

programs that search databases and internet sites for the documents containing keywords specified by a user

What is defined as a way for businesses to interact with people (customers) online?

social media interactins

cost per thousand (CPM)

the cost to reach one thousand people

The relevance score is calculated based on

the positive and negative feedback we expect an ad to receive from its target audience.

True or False: "More likes and followers" is an example of a solid business strategy goal.

true

True or False: Twitter is seen as a great platform for reputation management.

true

True or False: Viewers love to see behind-the-scenes footage from their favorite brands.

true

True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction.

true

True or False: Your activity on Twitter can influence the type of promoted content you see.

true

data-driven

when it's determined by or dependent on the collection or analysis of data.

Companies such as snapchat, facebook, twitter, and pinterest have build a:

- "money machine" - using computer hardware systems that are by far the most advanced algorithm that picks/chooses the most valuable content to minipulate you - understand advertisers become the customer in Facebook

What is Organic Reach?

-is the number of people who will see your post without needing to pay to promote it to them -Different social media platforms have better organic reach than others, so some platforms may require more paid promotion in order to achieve the results you are looking for.