Marketing True or False Exam

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The third step in the decision making process is defining the problem or situation

False

True or False Ageism is a group of people born during a certain time in history

False

True or False Almost every company sells both B2C and B2B markets

False

True or False Marketers use the same pricing strategies in every single state of the product life cycle

False

True or False Marketers would never segment a market based on family size

False

True or False Self actualization needs are the strongest needs in the hierarchy of needs pyramids

False

True or False The United States is composed of people from the same ethnic background

False

True or False The opposite of mass marketing is television marketing

False

True or False Barack Obama developed a theory of human behavior that is now referred to as Obama's Hierarchy of Needs

False

True or False Component parts are used in product manufacturing, but are not identifiable

False

True or False Family is one of the least important influences on all customers

False

True or False Most businesses use products, especially raw materials and product components, in the same ways

False

True or False Producers are also called service businesses

False

True or False Product strategies include all of the decisions made about product pricing

False

True or False Production costs for a new product tend to be much lower because, until demand increases, more are made

False

True or False Products that appeal to very few people have mass markets

False

True or False Raw materials become a part of a finished product but are already assembled

False

True or False Research has found that customers in the same market segments have very different buying behaviors

False

True or False Variability refers to a physical product that will spoil or decay quickly if not used

False

True or False Vendor is another word for buyer

False

True or False Word of mouth publicity is an internal push that causes a person to act

False

True or False Climate has a huge impact on what customers need

True

True or False Culture is a very strong influence on buying decisions because it affects many aspects of life

True

True or False For consumers, value may be tied to product price and brand

True

True or False For marketers, one option to keep sales from declining is to develop new used for the current product.

True

True or False In the world of marketing, market means the people who might buy something

True

True or False Market research can help marketers learn what is influencing the consumers in their target markets

True

True or False Mass marketing ignores customer differences

True

True or False Situational influences that can affect buying choices include the weather, store location, time of day, or available sales promotions

True

True or False The consumer market is very different from the business market

True

True or False The human mind usually transforms needs into wants

True

True or False The term blue collar generally refers to a job in which a person must wear work clothes or protective gear

True

True or False The two categories of income in which marketers are interested are disposable and discretionary

True

True or False A category manager performs the same functions as a product manager but is responsible for an entire category of products

True

True or False Buying a car is an example of a purchase that involves an extensive decision making process

True

True or False Family is one of the least important influences on all consumers

True

True or False Friends can influence buying decisions by using peer pressure

True

True or False In the B2B market, a modified purchase is similar to the routine buying decisions of consumers

True

True or False Many products are combinations of both goods and services

True

True or False Most B2B marketers use the North America Industry Classification System (NAICS) to define business types

True

True or False Most retail stores buy inventory goods from other businesses called vendors

True

True or False One or more of the four P's (product, price, place, or promotion) are changed to meet the unique needs and wants of certain target markets

True

True or False Part of the product management process includes reviewing the product life cycle

True

True or False Products are generally organized into product lines, or groups of closely related products

True

True or False Purchasing agents research where to get the best products at the best prices

True

True or False The same types of businesses usually need similar products and services

True


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