Marketing True or False Exam
The third step in the decision making process is defining the problem or situation
False
True or False Ageism is a group of people born during a certain time in history
False
True or False Almost every company sells both B2C and B2B markets
False
True or False Marketers use the same pricing strategies in every single state of the product life cycle
False
True or False Marketers would never segment a market based on family size
False
True or False Self actualization needs are the strongest needs in the hierarchy of needs pyramids
False
True or False The United States is composed of people from the same ethnic background
False
True or False The opposite of mass marketing is television marketing
False
True or False Barack Obama developed a theory of human behavior that is now referred to as Obama's Hierarchy of Needs
False
True or False Component parts are used in product manufacturing, but are not identifiable
False
True or False Family is one of the least important influences on all customers
False
True or False Most businesses use products, especially raw materials and product components, in the same ways
False
True or False Producers are also called service businesses
False
True or False Product strategies include all of the decisions made about product pricing
False
True or False Production costs for a new product tend to be much lower because, until demand increases, more are made
False
True or False Products that appeal to very few people have mass markets
False
True or False Raw materials become a part of a finished product but are already assembled
False
True or False Research has found that customers in the same market segments have very different buying behaviors
False
True or False Variability refers to a physical product that will spoil or decay quickly if not used
False
True or False Vendor is another word for buyer
False
True or False Word of mouth publicity is an internal push that causes a person to act
False
True or False Climate has a huge impact on what customers need
True
True or False Culture is a very strong influence on buying decisions because it affects many aspects of life
True
True or False For consumers, value may be tied to product price and brand
True
True or False For marketers, one option to keep sales from declining is to develop new used for the current product.
True
True or False In the world of marketing, market means the people who might buy something
True
True or False Market research can help marketers learn what is influencing the consumers in their target markets
True
True or False Mass marketing ignores customer differences
True
True or False Situational influences that can affect buying choices include the weather, store location, time of day, or available sales promotions
True
True or False The consumer market is very different from the business market
True
True or False The human mind usually transforms needs into wants
True
True or False The term blue collar generally refers to a job in which a person must wear work clothes or protective gear
True
True or False The two categories of income in which marketers are interested are disposable and discretionary
True
True or False A category manager performs the same functions as a product manager but is responsible for an entire category of products
True
True or False Buying a car is an example of a purchase that involves an extensive decision making process
True
True or False Family is one of the least important influences on all consumers
True
True or False Friends can influence buying decisions by using peer pressure
True
True or False In the B2B market, a modified purchase is similar to the routine buying decisions of consumers
True
True or False Many products are combinations of both goods and services
True
True or False Most B2B marketers use the North America Industry Classification System (NAICS) to define business types
True
True or False Most retail stores buy inventory goods from other businesses called vendors
True
True or False One or more of the four P's (product, price, place, or promotion) are changed to meet the unique needs and wants of certain target markets
True
True or False Part of the product management process includes reviewing the product life cycle
True
True or False Products are generally organized into product lines, or groups of closely related products
True
True or False Purchasing agents research where to get the best products at the best prices
True
True or False The same types of businesses usually need similar products and services
True
