MC 2000 Ch 2

How do addressable technologies affect audience unity?

They make audiences increasingly fragmented

What is true about video game industry revenues in the early 21st century?

Video game industry sales grew at about 1% per year; Revenues from the sale and rental of both hardware and software were flat

Armando heads to his neighborhood cafe to read the newspaper on his tablet and listen to streaming music on his headphones. What will make this possible?

Wi-Fi

The release of Margin Call, a movie starring Kevin Spacey, on cable TV, video-on-demand, and online on-demand the same day it opened in theaters is an example of

day-and-date release

Digitalization of nearly all content (matching)

e-books and online magazines

The concept that bigger is better because the relative cost of an operation's output declines as the size of the operation grows is called:

economies of scale

As the characteristics of media consumption have changes, media industries are adjusting to be able to cater to an audience that is

fragmented into a great number of niches

In the traditional mass communication process, the message is

inflexible and unalterable

Samantha is in Atlanta for business. She is unfamiliar with her surroundings and uses her cell phone's map app to locate a coffee shop. She discovers several within walking distance, including one offering a coupon for 10% off. This coupon is an example of

location-based mobile advertising

Consuming several different types of media at the same time is called?

multitasking

continues advances in communication technology (matching)

streaming videos, more advanced smartphones, virtual reality

Groups of demographically targeted people who share an interest in a specific form of media content are called

taste publics

Audience fragmentation

the division of viewership into small, narrowly defined segments

Hypercommercialism

the growth in the amount of advertising

What is an example of media convergence?

the launch of a film in theaters as well as on demand via a satellite TV provider, on the iPad, and streamed over the internet; the simultaneous release of a CD in stores, streaming for free on the internet, and available for temporary download through a music site

Conglomeration

the ownership of media outlets by large noontide companies

What is an example of media multitasking?

watching TV, the computer and a handheld device simultaneously; texting on your cell phone while watching a video on a tablet

What are major factors in giving a voice to audiences as content producers?

Low cost entry; Advances in technology

Which are considered major factors in giving a voice to audiences as content producers?

Low cost of entry; advances in technology

How has concentration of ownership of media companies impacted the info that is available to consumers?

Media mergers have limited the range of info available to consumers

Media that cater to a targeted small audience whose members share an important characteristic are practicing ____ marketing

Niche

What term refers to the process by which the audience becomes less of a mass audience and its individual segments become more narrowly defined?

Audience fragmentation

What is true regarding the U.S. box office revenue in the twenty-first century?

Box office revenue reaches about $10 million per year; Box office revenue has been on the decline

What publication is an example of the practice of narrowcasting, or targeting?

Ski

What networks are examples of the effect of audience fragmentation?

TV Land; Spike; the children's network Nickelodeon

increasing speed of wired and wireless networks (matching)

DSL, cable modern, fiber-optic technology

In the first two decades of the twenty-first century, North American magazine industry revenue:

Declined

T or F; The majority of American journalists today report that they have nearly complete freedom in selecting stories to cover

FALSE

As the characteristics of media consumption have changes, media industries are adjusting to be able to cater to an audience that is:

Fragmented into a great number of niches

Examples of arguments given by those who defend the idea that globalization is necessary for the economic survival of media companies?

Globalization is necessary for reaching a widespread, fragmented audience; The world's economies are becoming increasingly interdependent; Media companies need to reach people in emerging democracies

What makes it possible to perform real-time tracking of individual patterns of consumption and interact with consumers directly and therefore tailor messages for those consumers?

The Internet

Convergence

The blurring of traditional distinctions among media

Which of the following are true of RSS messages?

The messages are idiosyncratic; unique to user; and can be altered in countless ways

conglomeration has led to sensationalism in the press for which of the following reasons?

The press is no longer controlled by persons feeling a zealous responsibility to the First Amendment; The press is now subject to a market psychology

Examples of feedback representative of the traditional model of the mass communication process

A magazine's suscription figures; a television program's ratings; a book's sales numbers

What are examples of ways in which companies employ brand entertainment?

A newspaper publishing a science section sponsored by a power company; A TV program featuring a product as an essential part of the show

Technologies that allow the transmission of very specific content to very specific users are called _______ technologies

Addressable