MEBUS Final Exam

reality competitions

How has television become a populist A&R?

360

If a label has this type of deal then they will be responsible for the relationship with the merchandiser

rare

It is ______ for an artist to perform on a stage with everything supplied by the venue

refuse

It is common for venue acts to ______ to do business with acts that advertise concerts before a contract is signed

false

Midsized music venues with seating of 1,000 to 6,500 persons with ready-built stages offer potential for most outsized profits for concerts

over the top

OTT; these video programs are served directly over broadband connections without the cable tv middle man

true

T/F - merch revenue has grown because of music stars promoting big fashion brands and fragrances

The Ed Sullivan Show

TV's longest running and most successful variety show

AEG

The leading venue operators are Live Nation Entertainment and ....

Apple

This company created an online store launched in 2003 that gave an early lift to online music with simple pricing for many singles

International Alliance of Theatrical Stage Employees

What does IATSE stand for?

strengths, weaknesses, opportunities, threats

What does SWOT stand for?

television

_______ is so important to the music industry because: -it is a key income source, - a major marketing vehicle, -a national stage of exposure, -and a means to sell music

wholesaling

a __________ organization is an intermediary to get merchandise to those who actually sell the product to consumers

Ticketmaster

a leading online ticket seller bought out by Live Nation in 2010

royalties

a payment for the right to use creative property which accounts for 8-14% of the wholesale price of merchandise and 20-40% when sold at concerts

small music venues

aka clubs; very compact and low capacity seating; provides built-in stages and movable chairs

event-themed merchandise

at festivals, what dilutes the sale of licensed merchandise to any one artist (beside the presence of other artists on the same stage)

cable

broadcast TV networks

low ratings and high production costs

broadcast commercial network tv programmed "high culture" music programs of classical music, opera, and theatre in its early days, but then stopped because of .....

Kraft Television Theatre

brought Broadway quality theatre to TV

false

by law, venue operators are prohibited from being promoters of touring acts performing at their facilities

ticketmaster

concert juggernaut Live Nation also owns what other popular live music related business?

face page

contract outlining all details - "what are you hiring me to do" ; the time, date, place, length of show, billing, payment schedules

geographic exclusivity

crucial part of contract negotiation stating an artist cannot play a competing venue within a certain distance of another venue because the audience in that zone will be diminished

scaling the house

deciding how many of which type of seats will be sold at what price

cross-collateralization

deducting shortfalls from concerts that sold poorly from other dates on the same tour that sold briskly is called...

midsized music venues

designed for concerts; indoor facilities with ready built stages but LOW capacity seating

rack jobbers

entities that place their own shelving in stores and continuously stock these shelves

higher

generally speaking, the smaller the seating capacity, the ______ the expectations are for merchandise sale; because smaller venues will likely have more loyal fans

two

how many parts do contracts consist of

online

how most people purchase concert tickets

popular

in the 1960s, this type of music became popular in series broadcast on TV, exemplified by American Bandstand and Hullabaloo

premium

in-demand weekends are usually priced at _____ when booking a venue

stadiums

largest facility for a concert; multipurpose venues that require extensive set up

the rider

longer than face page and gives further technical details (band gear, sound and light systems, dressing room needs); these are usually asked for before agreements are made

secondary market

market for ticket resales ; oftentimes use bots to purchase tickets

half

more than ____ of working people are dissatisfied with their jobs

product manager

most labels assign an individual ___________ ___________ to manage the overall marketing campaign

video commisioner

most labels do not have in-house directors, so this person is used to oversee the video assignments over a label's acts

combination

most music related careers are ______ careers

combination

most music-related professionals pursue _________ careers where they work 2 jobs like teaching in music or instrumental

more

multinational recording companies may spend _______ money and effort on promoting releases abroad than they do domestically

exposure

music on tv and videos is important to the economic health of the music business because 1. national stage for _________ 2. key income source 3. means of selling music directly to a target audience

merchandise

music-related items sold by artist like t-shirts, posters, records, hoodies, etc.; generated about $3 billion

bundling

one wrinkle in concert ticketing is ____ recorded music like a physical CD for download codes to the album

festival sites

outdoor locations used seasonally for daylong or multi day concerts

amphitheater

outdoor venues / used primarily in the summer or good weather seasons

15%

promoter profit (total expenses x _____)

split point

promoters will want to negotiate a ____ _____ which is a number based on ticket sales and at which point the act and the promoter divide the balance

marketing management

responsible for conception and execution of multimedia campaigns, igniting fan interest online, and coordinating with key partners

radio and streaming promoters

responsible for gaining exposure on the radio and crackling playlists on streaming services

publicists

responsible for getting stories, reviews, and news releases to online , print, and video media

advertising managers

responsible for paid-media planning and execution

creative services

responsible for such projects as cover art and promotional one-sheets

14

royalty rates to license personas for merchandise typically gets what % of the wholesale prices of the merchandise when the royalties are based on percentage 8% - _____%

built-in stage

small-size music venues have structural disadvantages, but what is a typical advantage

arenas

smaller than stadiums; often have luxury private suites

back sell

telling viewers at the end of the show what music was featured, this has become more popular because background music is increasingly in the foreground to most shows

linear delivery

the ____ _____ on video was heavily intertwined with the music industry

2 weeks

the exclusivity period is ___ _____ or fewer before the same tracks are available everywhere

London

the first broadcasts were made available in what major city in 1936

contracts

the glue that sets the rules for relationships between parties working together to achieve mutual success

variety

the music ____ show was one of the most popular types of programming in the first 2 decades of TV

Music Business Association

the organization that represents commerce of recorded music in all channels is known as the...

concert promoters

these people take the risk, pay the acts, market the shows, and sell the tickets

merch

this accounts for 10-35% of overall tour revenue

storyboard

this is a visual representation of the prospect music video

serial

this type of career involves moving from job to job in order to prepare to move up to a bigger position

paper the house

to give away tickets (or sell for VERY cheap) to make the audience look larger

deadwood

unsold tickets

season

venue prices vary by ______ and day of the week

limited

venue staff duties are usually ______ because they want to avoid being blamed for any technical problems

hall fee

venue's take of merch revenue

wireless

venues increasingly install ______ communications in arenas to connect to audience smartphones

theaters

venues practically designed for one stage production but can be adapted for concerts; seating is 1k-6k

vevo

video hosting service like YouTube launched in 2009 by Universal and Sony Music

producer and director

what are some above the line expenses when making a music video

International Association of Venue Managers

what does IAVM stand for?; these members globally manage stadiums, arenas, concert halls etc.

multichannel network

what does mcn stand for?

album releases

what is a common length for a contract for licensed merchandise by a music performer. Ans: across a multicity tour or one or more ________ ____________

97

what percent of households have at least 1 television set?

MTV

what popular channel was the FIRST to create an entire commercial channel around music and music videos

dynamic pricing

when ticket prices can be changed instantly based on online demand

airplay in other geographic regions

which element is of keen interest to radio program executives when evaluating a song? Ans: if the song is getting ........

inspector gratituities

which is not a planned concert experience

equipment setup crew

who is usually not supplied by venues during major touring acts

musical director

who meets with the "special material" writers?

young people

who tend to dominate the creative and performing aspects of popular music

musical director or musical coordinator

whose job is it to meet with the "special material" writers, music coordinator, and features artists to set music routines - style, key, sequence, and so on