MEBUS Final Exam
reality competitions
How has television become a populist A&R?
360
If a label has this type of deal then they will be responsible for the relationship with the merchandiser
rare
It is ______ for an artist to perform on a stage with everything supplied by the venue
refuse
It is common for venue acts to ______ to do business with acts that advertise concerts before a contract is signed
false
Midsized music venues with seating of 1,000 to 6,500 persons with ready-built stages offer potential for most outsized profits for concerts
over the top
OTT; these video programs are served directly over broadband connections without the cable tv middle man
true
T/F - merch revenue has grown because of music stars promoting big fashion brands and fragrances
The Ed Sullivan Show
TV's longest running and most successful variety show
AEG
The leading venue operators are Live Nation Entertainment and ....
Apple
This company created an online store launched in 2003 that gave an early lift to online music with simple pricing for many singles
International Alliance of Theatrical Stage Employees
What does IATSE stand for?
strengths, weaknesses, opportunities, threats
What does SWOT stand for?
television
_______ is so important to the music industry because: -it is a key income source, - a major marketing vehicle, -a national stage of exposure, -and a means to sell music
wholesaling
a __________ organization is an intermediary to get merchandise to those who actually sell the product to consumers
Ticketmaster
a leading online ticket seller bought out by Live Nation in 2010
royalties
a payment for the right to use creative property which accounts for 8-14% of the wholesale price of merchandise and 20-40% when sold at concerts
small music venues
aka clubs; very compact and low capacity seating; provides built-in stages and movable chairs
event-themed merchandise
at festivals, what dilutes the sale of licensed merchandise to any one artist (beside the presence of other artists on the same stage)
cable
broadcast TV networks
low ratings and high production costs
broadcast commercial network tv programmed "high culture" music programs of classical music, opera, and theatre in its early days, but then stopped because of .....
Kraft Television Theatre
brought Broadway quality theatre to TV
false
by law, venue operators are prohibited from being promoters of touring acts performing at their facilities
ticketmaster
concert juggernaut Live Nation also owns what other popular live music related business?
face page
contract outlining all details - "what are you hiring me to do" ; the time, date, place, length of show, billing, payment schedules
geographic exclusivity
crucial part of contract negotiation stating an artist cannot play a competing venue within a certain distance of another venue because the audience in that zone will be diminished
scaling the house
deciding how many of which type of seats will be sold at what price
cross-collateralization
deducting shortfalls from concerts that sold poorly from other dates on the same tour that sold briskly is called...
midsized music venues
designed for concerts; indoor facilities with ready built stages but LOW capacity seating
rack jobbers
entities that place their own shelving in stores and continuously stock these shelves
higher
generally speaking, the smaller the seating capacity, the ______ the expectations are for merchandise sale; because smaller venues will likely have more loyal fans
two
how many parts do contracts consist of
online
how most people purchase concert tickets
popular
in the 1960s, this type of music became popular in series broadcast on TV, exemplified by American Bandstand and Hullabaloo
premium
in-demand weekends are usually priced at _____ when booking a venue
stadiums
largest facility for a concert; multipurpose venues that require extensive set up
the rider
longer than face page and gives further technical details (band gear, sound and light systems, dressing room needs); these are usually asked for before agreements are made
secondary market
market for ticket resales ; oftentimes use bots to purchase tickets
half
more than ____ of working people are dissatisfied with their jobs
product manager
most labels assign an individual ___________ ___________ to manage the overall marketing campaign
video commisioner
most labels do not have in-house directors, so this person is used to oversee the video assignments over a label's acts
combination
most music related careers are ______ careers
combination
most music-related professionals pursue _________ careers where they work 2 jobs like teaching in music or instrumental
more
multinational recording companies may spend _______ money and effort on promoting releases abroad than they do domestically
exposure
music on tv and videos is important to the economic health of the music business because 1. national stage for _________ 2. key income source 3. means of selling music directly to a target audience
merchandise
music-related items sold by artist like t-shirts, posters, records, hoodies, etc.; generated about $3 billion
bundling
one wrinkle in concert ticketing is ____ recorded music like a physical CD for download codes to the album
festival sites
outdoor locations used seasonally for daylong or multi day concerts
amphitheater
outdoor venues / used primarily in the summer or good weather seasons
15%
promoter profit (total expenses x _____)
split point
promoters will want to negotiate a ____ _____ which is a number based on ticket sales and at which point the act and the promoter divide the balance
marketing management
responsible for conception and execution of multimedia campaigns, igniting fan interest online, and coordinating with key partners
radio and streaming promoters
responsible for gaining exposure on the radio and crackling playlists on streaming services
publicists
responsible for getting stories, reviews, and news releases to online , print, and video media
advertising managers
responsible for paid-media planning and execution
creative services
responsible for such projects as cover art and promotional one-sheets
14
royalty rates to license personas for merchandise typically gets what % of the wholesale prices of the merchandise when the royalties are based on percentage 8% - _____%
built-in stage
small-size music venues have structural disadvantages, but what is a typical advantage
arenas
smaller than stadiums; often have luxury private suites
back sell
telling viewers at the end of the show what music was featured, this has become more popular because background music is increasingly in the foreground to most shows
linear delivery
the ____ _____ on video was heavily intertwined with the music industry
2 weeks
the exclusivity period is ___ _____ or fewer before the same tracks are available everywhere
London
the first broadcasts were made available in what major city in 1936
contracts
the glue that sets the rules for relationships between parties working together to achieve mutual success
variety
the music ____ show was one of the most popular types of programming in the first 2 decades of TV
Music Business Association
the organization that represents commerce of recorded music in all channels is known as the...
concert promoters
these people take the risk, pay the acts, market the shows, and sell the tickets
merch
this accounts for 10-35% of overall tour revenue
storyboard
this is a visual representation of the prospect music video
serial
this type of career involves moving from job to job in order to prepare to move up to a bigger position
paper the house
to give away tickets (or sell for VERY cheap) to make the audience look larger
deadwood
unsold tickets
season
venue prices vary by ______ and day of the week
limited
venue staff duties are usually ______ because they want to avoid being blamed for any technical problems
hall fee
venue's take of merch revenue
wireless
venues increasingly install ______ communications in arenas to connect to audience smartphones
theaters
venues practically designed for one stage production but can be adapted for concerts; seating is 1k-6k
vevo
video hosting service like YouTube launched in 2009 by Universal and Sony Music
producer and director
what are some above the line expenses when making a music video
International Association of Venue Managers
what does IAVM stand for?; these members globally manage stadiums, arenas, concert halls etc.
multichannel network
what does mcn stand for?
album releases
what is a common length for a contract for licensed merchandise by a music performer. Ans: across a multicity tour or one or more ________ ____________
97
what percent of households have at least 1 television set?
MTV
what popular channel was the FIRST to create an entire commercial channel around music and music videos
dynamic pricing
when ticket prices can be changed instantly based on online demand
airplay in other geographic regions
which element is of keen interest to radio program executives when evaluating a song? Ans: if the song is getting ........
inspector gratituities
which is not a planned concert experience
equipment setup crew
who is usually not supplied by venues during major touring acts
musical director
who meets with the "special material" writers?
young people
who tend to dominate the creative and performing aspects of popular music
musical director or musical coordinator
whose job is it to meet with the "special material" writers, music coordinator, and features artists to set music routines - style, key, sequence, and so on
