Media and Society
The ownership of several major U.S. media corporations by foreign companies is an example of
Globalization of media
Some people consider ______ the "Father of Radio" because he was the first person to send radio waves over long distances
Guglielmo Marconi
Increasing the amount of advertising and mixing commercial and noncommercial content is known as
Hypercommercialism
Every Avengers movie hits the big screen with existing story lines, recognizable imaginary worlds, and characters familiar not only from earlier films but also from the comic books that spawned them. They also have a built-in fan base. As such, they are a perfect example of
IP (intellectual property) movies
Communication between two or a few people is
Interpersonal Communication
The false and malicious publication of material that damages a person's reputation (typically applied to print media) is
Libel
Large, hierarchically structured organizations are typical of
Mass Communication
The ability to effectively and efficiently comprehend and use any form of mediated communication is
Media Literacy
Homework's due tomorrow, so you're on your computer; to help you relax, you're streaming your favorite music on your phone; you check Facebook every few minutes to see what's happening with your pals; and in the corner, the TV shows you that the Celts lead the Bulls by 12 at the half. You are
Media multitasking
A culture's fundamental values are its
Metaethics
Tailoring media content to specific audiences that possess characteristics of interest to specific advertisers is a strategy known as
Narrowcasting or niche marketing
The Great Train Robbery is often credited with setting off the explosion of movie houses around 1905. The cost was five cents to see a movie at a
Nickelodeon
The first workable device for generating electrical signals suitable for the transmission of a visual was the
Nipkow disc
Anything that interferes with successful communication is said to be
Noise
The fact that people increasingly have no preference for where they access their media content suggests that they are becoming
Platform Agnostic
The power of the government to prevent the publication or broadcast of expression is called
Prior Restraint
The making of movies is
Production
After the sinking of the Titanic, the U.S. Congress passed the ______, mandating among other things that wireless operators be licensed by the secretary of commerce and labor
Radio Act of 1912
Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
Shapes the ways we think, feel, and act
The guarantee to a fair trial is secured in the ______ Amendment to the Constitution
Sixth
The vast majority of the recording industry's revenues (more than 80%) is generated by
Streaming
The idea that machines and their development drive economic and cultural change is
Technological Determinism
The Radio Act of 1927 ensured that the airwaves belonged to
The Public
The first "talking machine", or sound-recording method, was developed in 1887 by
Thomas Edison
Recording a television show on a home VCR or DVR for later viewing is called
Time-Shifting
A movie that can be described in one line is a concept film
True
Different bounded cultures can share a common dominant culture
True
Evening news, documentary, horror film, and gossip magazine are examples of genres
True
If telephone service can be delivered by the same cable that brings television into the home, so can the Internet
True
If you explain an idea to a friend in a letter, you have encoded your message
True
In radio, the dollars earned from the sale of air time are called billings
True
Media literacy is a skill that can be acquired and developed
True
Much of smartphone and tablet listening occurs via social networking sites' streaming services
True
News deserts are areas starved for news vital to their existences
True
Social cognitive theorists consider identification to be a special form of imitation
True
The frequency of movie going for young people has been in decline for some time now
True
The uses and gratifications approach is interested in what people do with media rather than in what media do to people
True
In 1908, Thomas Edison united the 10 companies that held all the necessary patents for film production into the Motion Picture Patents Company (MPPC), which was often simply called the
Trust
The Gutenberg printing press was an advance over earlier printing presses, because it
Used metal type and was designed for the production of large numbers of volumes
Fast-forwarding through commercials on a recorded television show is called
Zipping
During the ______ era of mass communication theory, the media were believed to be corrupting influences that undermined the social order, and "average" people were considered defenseless against their influence
mass society theory
In mass communication theory, the_______ argues that active audience members use media content to create meaning, and meaningful experiences, for themselves
meaning-making perspective
Media effects on individuals are said to be
micro-level effects
Lucille Ball's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for
the creation of the syndication industry
The "free" channels provided automatically to all cable subscribers are called
Basic Cable
You just watched 5 episodes of Stranger Things in one long Saturday night. You have engaged in...
Binge Watching
Modern filmmaking characterized by reduced risk taking and formulaic movies is called
Blockbuster Mentality
The ownership of the vast majority of the media in the U.S. by only five companies is known as
Concentration of media ownership
The process of recording images on polished metal plates covered with an emulsion of silver iodide is called
Daguerreotype
The culture that seems to hold sway with the majority of a given people is the ________ culture
Dominant
Convergence refers to the collecting, or converging, of many media companies into a few large corporations
False
More people listen to AM radio than FM radio
False
Skeleton papers are once-prospering newspapers cut to bare bones in an effort to maximize profits
False
The physiological phenomenon in which images gathered by our eyes are retained by our brains for about one twenty-fourth of a second is called rapid eye movement
False
The three primary activities of the film industry are production, distribution, and promotion
False
When a professor lectures to a large class of students, this is an example of mass communication
False
Whereas the movie industry may have easily succumbed to pressure from the Red hunters of the McCarthy era, the television industry resisted gallantly
False
You have never had a television in your apartment, choosing to watch video from streaming services and other providers on your laptop and mobile devices. Which of the following groups do you belong to
A zero-TV home
Audiences for specific media content becoming smaller and more defined is known as
Audience Fragmentation