Media Now Chapter 1
Interactive
Interactive communication uses feedback to modify a message as it is presented.
Social Media
Media whose content is created and distributed through social interaction.
Narrowcasted
Narrowcasting targets media to specific segments of the audience.
Mediated
Refers to communication transmitted through an electronic or mechanical channel.
Blog
Short for Web log, is a personal home page with commentary addressed to the Web audience.
Information Society
The exchange of information is the predominant economic activity.
Digital Divide
The gap in Internet usage between rich and poor, Anglos and minorities.
Copyright
The legal right to control intellectual property.
Source-Message-Channel-Receiver (SMCR)
The model of mass communication describes the exchange of information as the message passes from the source to the channel to the receiver, with feedback to the source.
Net Neutrality
Users are not discriminated against based on the amount or nature of the data they transfer on the Internet.
Mass Communication
one-to-many, with limited audience feedback
Convergence
the integration of mass media, computers, and telecommunications.
Channel
An electronic or mechanical system that links the source to the reciever.
Communication
An exchange of meaning
Asynchronous
Asynchronous media are not consumed simultaneously by all members of the audience.
Analog
Communication uses continuously varying signals corresponding to the light or sounds originated by the source
Digital
Computer-readable information formatted in 1s and 0s
Information Workers
Create, process, transform, or store information.
Telecommunications Act of 1996
Federal legislation that deregulated the communications media.
Gatekeepers
They decide what will appear in the media.