Media Now Chapter 1

Interactive

Interactive communication uses feedback to modify a message as it is presented.

Social Media

Media whose content is created and distributed through social interaction.

Narrowcasted

Narrowcasting targets media to specific segments of the audience.

Mediated

Refers to communication transmitted through an electronic or mechanical channel.

Blog

Short for Web log, is a personal home page with commentary addressed to the Web audience.

Information Society

The exchange of information is the predominant economic activity.

Digital Divide

The gap in Internet usage between rich and poor, Anglos and minorities.

Copyright

The legal right to control intellectual property.

Source-Message-Channel-Receiver (SMCR)

The model of mass communication describes the exchange of information as the message passes from the source to the channel to the receiver, with feedback to the source.

Net Neutrality

Users are not discriminated against based on the amount or nature of the data they transfer on the Internet.

Mass Communication

one-to-many, with limited audience feedback

Convergence

the integration of mass media, computers, and telecommunications.

Channel

An electronic or mechanical system that links the source to the reciever.

Communication

An exchange of meaning

Asynchronous

Asynchronous media are not consumed simultaneously by all members of the audience.

Analog

Communication uses continuously varying signals corresponding to the light or sounds originated by the source

Digital

Computer-readable information formatted in 1s and 0s

Information Workers

Create, process, transform, or store information.

Telecommunications Act of 1996

Federal legislation that deregulated the communications media.

Gatekeepers

They decide what will appear in the media.