MGMT 440 CHEEK FINAL
evaluation of new-venture proposals includes all the following processes except
a product prototype
which of the following statements regarding sole proprietorships is true?
a sole proprietorship is owned and operated by one person
which of the following is not typically identified as a bootstrapping technique?
a. hiring seasoned veterans
which of the following parts of the marketing plan emphasizes the factors that contribute to a firm's competitive edge?
appraisal of marketing strengths and weaknesses
which of the following is a psychological characteristic of consumers
aspiration
which of the following is more likely than the others to be deemed a potential danger of social lending?
business plan disclosure
the most common source of debt financing is
commercial banks
which of the following is a type of equity financing
common stock
promotion links to which of the 4C's of marketing?
communities
The emerging body of law governing cyberspace is often referred to as
cyberlaw
a disadvantage of debt financing is
d. regular interest payments
According to the text, which of the following could be considered a "deal killer" by a venture capitalist?
d. the excessive founder salaries
which of the following is an important question for the entrepreneur to ask when evaluating the venture capitalist?
how many deals has the firm actually made in this field
items that can qualify for patent protection include all of the following except
ideas
When starting a business, which of the following sources of financing are least likely to be used?
insurance companies
major trends in the venture capital field today include all of the following except
less specialized and more homogeneous funds
specific forms of partnership include ______ and _______.
limited partnerships; limited liability partnerships
which of the following is not one of the major sections of the bankruptcy act?
liquidation
which of the following survey methods typically has the lowest respondent cooperation?
mail surveys
which of the following is not one of the eight critical factors that venture capitalists use in the evaluation of new ventures?
managerial structure
which of the following does the textbook identify as critical to the marketing planning process?
marketing information systems
a patent infringer can be liable for all ______ resulting from the infringement as well as for legal fees
profits
SBIC stands for
small-business investment companies
the second section of a business plan is
the business description
which of the following falls under chapter 7 bankruptcy?
the debtor is relieved of obligations
a series of short paragraphs, each of which identifies a particular feature that is protected by the patent, is known as
claim
a business plan is the written document that details the proposed venture
true
an example of a trademark is a motto
true
babies and career are indicative of the priorities that shape the buying decisions of persons in the nest-building stage of the family life cycle
true
because corporate law makes it difficult for businesses to consider employee, community, and environmental interests in their decision making, the B corporation has been introduced.
true
marketing planning is the process of determining a clear, comprehensive approach to the creation of customers.
true
sophisticated investors are wealthy individuals who invest more or less regularly in a new or early and late stage ventures. (T/F)
true
the two parts of a patent application are specification and claims.
true
when using P2P lending, one potential danger may be an uncertain regulatory environment. (t/f)
truee
when securing a bank loan, which of the following is not a question an entrepreneur should be prepared to answer?
what is the price of your product?
which of the following is the greatest marketing challenge facing the cannabis industry?
establishing a clean image
The final critical factor in the marketing-planning process is
evaluation
secondary data consist of
existing information
the process of trademark registration is
expensive
Copyrights have to be registered with the Copyright Office.
false
It often is possible to obtain more capital and a better range of skills in a sole proprietorship than in a partnership.
false
Public offering is a term used to refer to corporations taking public donations to raise capital.
false
The entrepreneur should expect to encounter a friendly and supportive audience when presenting the business plan to potential financial sources.
false
a business plan must illustrate the current status of the venture,not the projected results
false
a consumer-driven marketing philosophy often relies on direct selling
false
a firm's pricing structure dictates almost no knowledge to customers
false
design patents last for 20 years
false
equity financing is money invested in the venture with legal obligations to repay the principal amount or pay interest on it.
false
the first step in marketing research is to gather primary data.
false
the registration of a trademark lasts for 40 years, with continuous renewal every 10 years.
false
trademark registration and search is not costly
false
venture capitalist are quick to invest
false
there are _______ steps for an entrepreneur to consider when creating a structured approach to a market plan
five
copyrights can be placed on all of the following except
ideas
the purpose of marketing research is to
identify customers
which of the following questions should an entrepreneur ask when a business plan is turned down?
if you were in my position, how would you proceed?
one of the advantages of public offerings is
image
in some professional areas, the business plan is referred to as a(n)
investment prospectus
which of the following is recognized as a disadvantage of partnerships?
lack of continuity
Many new ventures find that debt financing is
necessary
which of the following is an indicator that an entrepreneur's business is failing?
obligations are greater than assets
which of the following is not a pitfall that should be addressed in planning a venture?
specific profit goals
it is recommended that the final copy of the business plan be
spiral bound
For the author of creative material to obtain a copyright, the material must be in _____ form
tangible
the determination of fair use of copyrighted material is based on
the effect of use on the potential market for the work
entrepreneurs should not be concerned with establishing a clear fee structure with an attorney before any legal matters are handled.
false
peer-to-peer lenders are friends of the entrepreneur who want to invest in the new venture. (t/f)
false
a trademark may be invalidated in all of the following ways except
generic words
which of the following pricing models is not indicative of pricing in the social media age?
growth stage model
marketing research involves the gathering of information about a particular market, followed by analysis of the information.
true
the textbook discusses all of the following aspects that distinguish social media marketing from traditional marketing except
relevancy
which of the following is not a method of collecting primary data?
review of government publications
regulation d defines separate exemptions that are based one the amount of money being raised. which of the following is not a rule that accompanies these exemptions.
rule 503
in bankruptcy terms, chapter 7 is often called liquidation.
true
control versus communication is an important distinction between social media marketing and traditional marketing.
false
a market is a
group of consumers who have purchasing power and unsatisfied needs
which of the following is not associated with entrepreneurial tactics in market research?
in-person interviews
The Regulation D exemptions include all of the following except:
rule 503-placements of less than $500,000
_______ is one of the disadvantages of going public.
shareholder pressure
which of the following is not a key factor affecting a marketing information system?
size of the system
Works created after January 1, 1978, have a copyright for the life of the author plus
70 years
what is meant by product life cycle pricing?
the pricing needs to be adjusted at each stage in a product's life cycle
long-term debt is used for
the purchase of property or equipment
which of the following statements is not true of venture capitalists?
they are interested in managing firms themselves
which of the following statements about the marketing skills of great entrepreneurs is true?
they have a clear vision of what they want to achieve next
A trademark is a distinctive name, mark, or symbol that is identified with a company's product.
true
Even after marketing research is done, many entrepreneurs are unsure of how to price their products or services.
true
Frugality is deemed a bootstrapping technique.
true
Mobile social media applications can be differentiated based on location-sensitivity as well as on time-sensitivity.
true
Use of debt to finance a new venture involves a payback of funds plus an interest fee for the use of the money.
true
Works created and copyrighted after January 1, 1978, are protected for the life of the author plus 70 years.
true
a critical point to be included in the business description is
potential market advantages
financial equity instruments, which give investors a share of the ownership, may include
preferred stock
to effectively pursue a patent violation, experts recommended that the entrepreneur
prepare a realistic budget for infringement
customizable links to which of the 4P's of marketing?
price
planning is not essential to the success of an undertaking.
false
pricing procedures are the same for all types of ventures
false
the sales-driven philosophy
focuses on personal selling and advertising to persuade customers to buy the company's output
When a trademark becomes the name of a general group of products or services, the trademark protection may be lost because of
generic meaning
which of the following is one of the most important questions for entrepreneurs to ask regarding venture capitalists?
what is it like to work with their firm
