MIS 301 (Finals)

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.

20-80; 20; 80

_________ determines the point at which the cumulative dollar value of the benefits from a project equals the investment made in the project.

Breakeven analysis

________ marketing is when companies use social computing tools to obtain feedback from customers.

Conversational

________ is a disadvantage of ERP.

Cost

_______ is an extended ERP module.

Customer relationship management

__________ analytics answers the question "what has happened".

Descriptive

_____ analysis attempts to calculate the value of the inputs necessary to achieve a desired level of output.

Goal-seeking

If you analyze a data cube, this is an example of using

OLAP

______ analytics require _______ analytics.

Prescriptive; predictive

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

RSS

________ reports are produced at scheduled intervals.

Routine

Companies listen to consumers in the blogosphere who express their views on the companies' products. This is consumer-generated media.

True

_______ is the greatest concern in the peer-to-peer economic model.

Trust

________ marketing is word-of-mouth advertising.

Viral

The entire business analytics process starts with

a business problem

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

advertising

If your organization collects transactions and processes them at night, this is called _________.

batch processing

Your cable company sells you package deal with internet, phone, and TV. This is an example of __________.

bundling

Social computing increases _________.

buyer power

A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.

contact management

Amazon's recommender system is an example of ________.

cross-selling

If a company wants to write all new computer code, it would choose to ________.

custom-write an entire application

If a company wants to write some computer code, it would choose to ________.

customize a prewritten application

You get a sales report every month to show the products sold from each state. You notice the sales from California are down from last month, so you click on the state to get more detailed information on each sales person. You notice one salesperson sold 10% of what he did the previous year. This is an example of a(n) ________ report.

drill-down

Organizations do NOT typically use wikis to _________.

follow consumers' social networking comments

A(n) ________ report summarizes the performance of critical activities.

key indicator

The ________ component of SCM is the most metric-intensive part of the supply chain in which organizations measure quality levels, production output, and worker productivity.

make

The pull model is also called ________ which means the production process begins with a ________.

make-to-order; customer order

The push model is also called ________ which means the production process begins with a ________.

make-to-stock; forecast

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

maximize; minimizing

Your company decides to implement the manufacturing module of SAP before implementing payroll. This is an example of _________ conversion.

phased

SaaS is a method of delivering _________ in which a vendor hosts the applications and provides them as a service to customers over a network, typically the internet.

software

Stockpiling is most likely to occur with ________.

the bullwhip effect

Sourcing and procurement from external suppliers are ________ activities.

upstream

If a company doesn't want to write any computer code, it would choose to ________.

use a prewritten application

The 80/20 rule means that if the software meets _________ percent of the company's needs, then the company should modify _________ percent of its business processes to use the software.

80; 20

Analytical CRM systems provide ________ by analyzing customer behavior and perceptions.

BI

________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service.

CRM; more

________ is NOT an important technology in analytical CRM systems.

Campaign management

________ is a disadvantage of cloud-based ERP systems.

Control

Examples of _______ include sensitivity, what-if, and goal-seeking analyses.

DSS

__________ can perform two basic operations: 1) identifying previously unknown patters and 2) predicting trends and behaviors.

Data mining

ERP systems that include administrative, sales, marketing, and HR processes are referred to as _________.

ERP II

Social networks are only useful for active job seekers.

False

________ delivers the precise number of parts to be assembled into a finished product at precisely the right time.

JIT

________ is the correct evolution of POM planning.

MRP -> MRP II -> ERP

Most organizations design TPS to process transactions as soon as they occur. This is called _________.

OLTP

The _________ identifies the firm's overall mission, the goals that follow from that mission, and the broad steps required to reach these goals.

Organization strategic plan

______ analysis examines the change in an output given the change in a particular input while keeping all other inputs constant.

Sensitivity

A(n) ________ supports the monitoring, collecting, storage, and processing of data from the organization's basic business transactions, each of which generates data.

TPS

_________ are employees from all functional areas and levels of the organization who interact with the system, either directly or indirectly.

Users

______ analysis attempts to predict the impact of changes in the assumptions (input data) on the proposed solution.

What-if

Your southern region is not doing very well. You want to know why, so you ask for a special report showing the numbers for the southern region compared to the northern, eastern, and western regions. This is a(n) ________ report.

ad hoc

The primary purpose of the systems _________ stage is to gather information about the existing system to determine the requirements for an enhanced system or a new system.

analysis

A transaction is any business event that generates ________ worthy of being captured and stored in a database.

data

If you want to know what items customers typically buy together so that you can place them next to each other on the shelf, you would be using

data mining

The ________ component of SCM is often referred to as logistics.

deliver

A(n) ________ report displays a greater level of detail.

drill-down

You want to buy a 65" TV, but a sales representative talks you into the 70" TV because it is only a little more expensive and will still fit nicely into that spot on your wall. This is an example of ________.

upselling

With the ________ approach to on-premise ERP implementation, a company implements a standard ERP package using the package's built-in configuration options.

vanilla