MIS OBU ALMand
We can connect to the audience by using a Rhetorical Triangle because it defines which three properties?
Ethos, pathos, logos
Why are bar charts preferred over pie charts?
Science has shown that we are better at assessing differences in length than angle and area.
Combinations of red, green, and blue (RGB) create colors such as orange and yellow. These colors are known as _____________.
Secondary colors
Which of the following shows the change over time of a single variable for multiple entities by connecting pairs of data points for each entity?
Slope Chart
The portion of a data visualization that is devoid of markings is known as __________.
White Space
When the groups of the categorical variable have no inherent ascending or descending order, the variable is well suited for representation by __________________.
distinct color for each of its unique groups
In effective storytelling, once the audience's needs are understood, it is then important to determine ___________.
the level of analytical comfort of our audience
Which color model is being used in Excel to edit the color in the following graphic?
HSL
Which of the following is an interactive Excel crosstabulation that allows the user to interact with the data by applying filters to select various aspects of the data?
Pivot Table
Which of the following dashboards is typically used by lower-level managers to monitor rapidly changing critical business conditions?
operational dashboards
Which of these is used to evoke a soothing, calming, and reassuring feeling?
cool hues
Data-ink is the ink used that _______________.
is necessary to convey the meaning of the data to the audience
The amount of black versus white within the color is referred to as ____________.
luminance
Which of the following dashboards is appropriate when the data on which the dashboard is based do not change frequently?
non-interactive dashboard
Which of the following does not allow users to customize the data dashboard display?
non-interactive dashboard.
The intensity or purity of the color, which is defined as the amount of gray in the color, is referred to as __________.
saturation
The relative degree of saturation or luminance of a single hue is used to create a gradient that represents the relative value of the variable in a _____________.
sequential color scheme
Which of the following dashboards may be periodically updated manually as new data and information are collected?
static dashboard
Which of the following dashboards is typically used by executives to monitor the status of KPIs' relevant overarching organizational objectives?
strategic dashboard
Which of the following is a feature that allows the user to specify the time period to be displayed on a data dashboard?
time interval widget
The small end-of-stroke features that are visual in the characters created using this specific font are known as ________.
serifs
Commonly described as energetic, the colors yellow, orange, and red as shown in the following graphic are considered __________________.
warm hues
One of the less common forms of colorblindness is blue and _______________.
yellow
A slicer allows the spreadsheet user to filter the data to be displayed in which of these?
Both PivotTables and PivotCharts
Which of these chart types is most appropriate to visualize the relationship between three quantitative variables?
Bubble Chart
Bar charts and column charts are helpful in making comparisons between _____________.
Categorical variables
Which of these is a visual method to display data?
Chart
Which of these types of chart is best suited for comparing variables by groups?
Clustered Column (bar) Chart
Which of the following would be an appropriate time to use a dynamic dashboard?
KPIs are changing rapidly
Which of the following is a value that allows a manager to effectively and efficiently operate and maintain a business?
Key performance indicator
A simpler, less cluttered alternative to an area chart is a ___________.
Line Chart
An area chart is most similar to a _______________.
Line Chart
The most quickly processed form of memory is _______________.
Iconic memory
Which of these statements is true of iconic memory?
Iconic memory is the most quickly processed form of memory
Which of these chart types is most appropriate to summarize data about categories?
Pie Chart
Which of the following is an interactive Excel chart that allows the user to interact with the data by applying filters to select various aspects of the data?
Pivot Chart
For good storytelling, what type of title should be used to involve the reader, make the insights memorable, and persuade the audience to take action?
A descriptive title
Which of the following is an example of a common sans-serif font?
Arial
For what type of audience might more sophisticated charts that provide additional details and insight be useful?
Audiences that have high comfort with analytics
Why are pie charts preferred over bar charts?
Bar charts are preferred over pie charts.
An alternative for a stacked column chart when comparing more than two quantitative variables in each category is a _____.
Clustered Column Chart
Which of these is an appropriate alternative to a radar chart?
Clustered Column Chart
A heat map is a two-dimensional graphical representation of data that uses which of these preattentive attributes to indicate magnitude?
Color
The proportion of data-ink to the total amount of ink used in a table or chart is referred to as ___________.
Data-ink Ratio
Preattentive attributes are those features that can be processed by _________________.
Iconic memory
Removing gridlines is an example of _____________.
Increasing the data-ink Ratio
Which of these statements is true of long-term memory?
Long-term memory is formed through repetition and rehearsal, but it can also be formed through clever use of storytelling.
Which of these attributes is a great way to indicate hierarchy or degree, by measuring the degree of black or white within a color?
Luminance
The three primary hues are ___________.
Red, green, and blue
How two variables are related to one another is known as _________.
Relationship
Which of these is not a common color usage mistake in data visualization?
Reusing the same color scheme for multiple charts
Which of these is a visual illustration defining the three ways in which a story can connect to the audience?
Rhetorical Triangle
Which of these elements begins to outline more details about the major conflict in the story and explains the obstacles that are facing the protagonist?
Rising Action
When considering the amount of gray in a color, the hue becomes less intense and more grayish as the level of which of these decreases?
Saturation
Which of these statements is true of short-term memory?
Short-term memory holds information for about a minute, and our minds accomplish this by chunking, or grouping, similar pieces of information together.
What happens during the climax in Freytag's Pyramid?
The climax is where the audience is exposed to the major conflict in the story.
A line chart often displays which of these kinds of data?
Time Series
What is the goal of all analytical methods?
To influence the audience in a way that facilitates better decisions
Which goal is achieved by using scatter charts and bubble charts?
To show distribution
Which of these is used to visualize hierarchical data along multiple dimensions?
Treemap
A heat map is a graphical representation of data that uses color to indicate magnitude between ___________.
Two-Dimensions
Which of these statements is true of visual perception?
Visual perception is the process through which our brains interpret the reflections of light that enter our eyes.
Which of these is used to evoke energy, passion, and a sense of danger?
Warm hues
A chart that has ______________ is easier for the audience to interpret.
a higher data-ink ratio
A simple bar chart is effective in giving a straightforward overview of the results of patient satisfaction scores and is best suited for _______________.
an audience with low comfort with analytics
Colors that are directly adjacent to each other on a color wheel as shown here are called ______________.
analogous colors
A number that is displayed in a very large font and is associated with a visualization refers to _________________.
big associated number
Which of these is associated with analyzing the cultural meanings and significance associated with color?
color symbolism
Colors that are directly opposite each other on a color wheel as shown here are called ______________.
complementary colors
Commonly described as calming, the colors purple, green, and blue as shown in the following graphic are considered __________________.
cool hues
A line chart would be more appropriate than a bar chart if the ____________.
data collected have an important time series component denoted by the x-axis
The most common form of colorblindness is red and _________.
green
The following color scheme would be appropriate for a categorical variable defined by ____________________.
having groups with no inherent ascending or descending order
Understanding your data well enough to communicate the insights clearly and succinctly best describes knowing your ____________.
message
Minimizing eye travel will __________.
minimize the cognitive load required by the audience
We can minimize cognitive load required by the audience by _____________.
minimizing the eye travel
In effective storytelling, a data visualization that is effective for one audience may not be effective for another audience; therefore, it is important to first understand ___________.
our audience's need
Which of these can best be used to tell a story about data in a data visualization?
preattentive attributes
Non-data-ink is the ink used that ______________.
serves no useful purpose in conveying the data to the audience
Which of the following is the ability to build a narrative from the data that is meaningful, memorable, and likely to influence an audience?
storytelling
The process of increasing the data-ink ratio in charts is also known as _____________.
Decluttering
Which type of chart is used to show composition?
Bar Chart
Which of these attributes is the base of a color?
Hue
Which of the following is a feature that allows the user to tailor the dashboard to specific needs?
A customization tool
Which of the following is a data visualization tool that gives multiple outputs and may update in real time?
Data Dashboard
Which of the following should KPIs that are displayed in the data dashboard do?
Quickly and clearly convey meaning to its user
Which of the following dashboards is typically used by analysts to identify and investigate trends, predict outcomes, and discover insights in large volumes of data?
analytical dashboard
Whose needs should be understood by the dashboard design team?
dashboard's end users
Which of the following is a feature that provides the user with more specific and detailed information on a particular element, variable, or KPI?
drilling down
Which of the following dashboards regularly receives and incorporates new and revised data and incorporates these data?
dynamic dashboard
Freytag's Pyramid divides a story into what five distinct elements?
Introduction, rising action, climax, falling action, and conclusion
Which of the following charts should be used to display data over time?
Line Chart
The relative order of items is known as
Ranking
Should a bar chart or a pie chart be used to display categorical data and why?
A bar chart—Science has shown that we are better at assessing differences in length than angle and area.
Which of the following must be accessed in order to add a slicer to a PivotChart or PivotTable?
Analyze tab
Which of these has the ability to evoke emotions and reactions, create moods, and attract attention to key aspects of a chart?
Color
The study of the innate relationships between color and human behavior is called _____________.
Color psychology
The set of colors that are to be used in a data visualization or a series of related data visualizations is a(n) _________________.
Color scheme
What makes up the whole of an entity under consideration is known as
Composition
To achieve the colored and shading effect for a heat map in Excel, use the options in the ____________ menu.
Conditional Formatting
Which of these descriptions best describe the idea of pathos?
Connecting with the audience using emotion
Time series data often use which Gestalt principle?
Connection
Which of the following is an example of a common serif font?
Courier
Removing gridlines is an example of _____________.
Decluttering
How items are dispersed is known as _________.
Distribution
A chart which uses dots to represent the total votes cast regarding a ballot issue in a city is an example of a ________________
Dot Matrix Chart
Which of the following is a simple chart that provides a sense of scale to the audience for large numbers using dots (or another simple graphic) to represent an item or groups of an item?
Dot Matrix Chart
Which of the following is the ability to understand and share in the feelings of others?
Empathy
While it is important to be able to explain what data mean to an audience, it is also important to be able to do which of the following?
Explain the limitations in the data
Which of these has to do with how people interpret and perceive what they see?
Gestalt Principles
In addition to RGB (red, green, blue), what other color model is available in Excel to customize color options?
HSL
Which type of chart shows the change over time of a single variable for multiple entities by connecting pairs of data points for each entity?
Slope Chart
A scatter chart is a common type of chart that makes use of the preattentive attribute of____________.
Spatial positioning
What is a simple visual organization of the main points of the story used to provide structure of the narrative that you intend to create for the audience called?
Storyboard
Which of the following best describes ethos?
The ability to show credibility in a story to your audience
Which of the following would be an appropriate time to use a static dashboard?
When KPIs are changing slowly
Which of the following is a key performance indicator that a manager might use to operate and maintain their businesses effectively and efficiently?
current level inventory
The gradient formed by the combination of two sequential color schemes with a shared endpoint at the reference value as shown in the following chart is referred to as a ______________
diverging color scheme
The fact that audiences can lose the ability to associate meaning when considering large numerical values is a common challenge when creating __________.
empathy
Which of the following is a feature that provides the user with the capability to restrict the data displayed to a specific segment by systematically selecting values of several categories or values of variables in a nested manner?
hierarchal filtering
Which of the following allows users to customize the data dashboard display and effectively allow a user to filter the data displayed?
interactive dashboard
Which of the following dashboards is appropriate when the users want to drill down and filter the data?
interactive dashboard
Which of the following dashboards is typically used by mid-level managers to identify and assess the organization's strengths and weaknesses in support of the development of organizational strategies?
tactical dashboard
The following color scheme would be appropriate for a quantitative variable defined by ______________.
the way we want to express the magnitudes of value
