MKT. 300 Chapter 10: ECHO and MindTap

In the context of characteristics of online media, the ability for marketers to obtain digital information is known as _____.

Accessibility

The ability of marketers to identify customers before they make a purchase is called ___.

Addressability

Anh regularly updates her Facebook page and posts status updates on Instagram and Twitter. She is best described as a(n) ____ with regard to the Social Technographics profiles.

Conversationalist

ACME Corp. is using all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as ______________.

Digital Marketing

Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing?

Electronic Marketing

The ___ characteristic of social networks allows customers to express their needs and wants directly to the firm in response to its marketing communications.

Interactive

Which of the following is NOT true about digital marketing as a new distribution channel?

It increases inefficiencies through the marketing channel

One of the most important benefits of e-marketing is the ability of marketers and customers to __________.

Share Information

____ are small bits of software on a website, desktop, or mobile device that performs a simple purpose, such as providing stock quotes or blog updates.

Widgets

Which of the following Social Technographics segment is increasingly important to online marketers as a conduit for addressing consumers directly?

creators

The Internet is viewed as a ____ medium because users determine which material they are going to view.

pull