MKT Exam #3 CH. 15

Estee Lauder both manufactures cosmetic products and owns the MAC retail stores. This is an example of .....

Corporate vertical marketing system

Using electronic data and inventory systems to make the process of reordering and receiving products as simple as possible is known as...

Quick response delivery system

Which two of the following are intermediaries that have legal authority to act on behalf of the manufacturer?

Retailer Dealer Agent. Broker. Wholesaler

Franchising involves

a contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name

An intermediary between a manufacturer and the user that does a variety of functions can be imprecisely called

a distributor

_______________ makes possible the flow of goods from a producer, through intermediaries, to a buyer

a marketing channel

A sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users is known as

a supply chain

Each intermediary in the marketing channel..

adds value in terms of the functions it performs

Disintermediation is a vertical conflict between the channel partners where on _____________ another to buy or sell a product ______________

bypasses; directly

An advantage of multichannel marketing is...

catalogs can serve a shopping tools for online purchasing, as they do for store purchasing

Using a channel captain, expertise, or economic influence can help to manage..

channel conflict

Supply chain customer service depends on ____________, which can be improved by implementing practices like sending status reports on orders

communication

A retailer sells to

consumers

Wholesaler-sponsored voluntary chains and retailer-sponsored cooperative are two types of _____________________ marketing systems

contractual vertical

The most limited level of distribution density, one common among luxury brands, is known as

exclusive distribution

Logistics management includes what?

flow of raw materials and parts flow of finished products

Ralph Lauren manufactures clothes and now also owns retail stores selling these clothes. This is an example of

forward integration

Strategic channel alliances are common in ________________, where the creation of marketing channel relationships is expensive and time consuming

global marketing

When franchisees like care dealerships believe they are located too close to each other, __________________ might arise

horizontal channel conflict

Channel has intermediaries between the producer and consumers that perform various channel functions

indirect

When someone attempts to sell a home via a realtor, it is an example of _____________ channel of distribution

indirect

The 1 million ATM machines owned by Visa are an example of Visa's strategy to provide a ____________________ distribution of cash

intensive

Deals with decisions needed to move a product from the source of raw materials to consumption

logistics

Direct and indirect are types of

marketing channels

In addition to Macy's having its own retail outlets in various locations, the retailer also has its own website and catalog. This represents a move toward

multichannel marketing

Channel conflict occurs between

two channel members

What are legal, but sometimes viewed as anticompetitive and possibly in violation of the Clayton Act?

vertical integration dual distribution

Firms that buy products from manufacturers and resell them to retailers are known as

wholesalers

A direct channel is one that moves a product from the manufacturer to a consumer

without a retailer

What are the three elements of dependability?

Consisten lead time Complete delivery Safe delivery

The Clayton Act prohibits what?

Exclusive dealing tying arrangements

What are functions performed by intermediaries in a marketing channel?

Facilitating functions Transactional functions Logistical functions

These are the steps when aligning your supply chain with marketing strategy

Harmonize the supply chain with the marketing strategy Understand the supply chain Understand the customer

How do intermediaries in the marketing channel enhance the value of a product for consumers?

Intermediaries provide various forms of utility; time, place, form, and possession

Opentable.com is a reservation mechanism for restaurants. It uses the Internet to allow consumers to reserve tables in many places throughout the US. It is an example of

Internet marketing channels

What are characteristics of multichannel marketing?

It is a blending of different communication and delivery channels The goal is to attract, retain, and build relationships with buyers who use various channels

What are benefits associated with reverse logistics?

Lowered operating costs for companies Reduced waste in landfills

Which of the following should be considered as part of total logistics cost?

Order processing. Materials handling and warehousing. Sales promotion costs Marketing research

Which two laws are most important to consider in channel management?

The Sherman Act The Clayton Act

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is know as

dual distribution

What two words best describe effective choices for designing a supply chain that meets customer requirements and aligns with strategy?

efficient responsive

These refer to the time between ordering an item and when it is received and ready for use or sale

order cycle replenishment time

Dell's target market desires rapid delivery and a wide variety of customizable products, so the company has opted for a

responsive supply chain

Between the two extremes in distribution density, intensive and exclusive, is the level known as _________________ distribution, in which a firm selects a few retailers in a geographic region to carry its products

selective

In the context of a supply chain, customer _______________ is the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience

service

The integration and organization of information and logistics activities across firms to create and deliver products that deliver value to the consumer is known as

supply chain management