MKTG 3a

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a _______.

Marketing intermediary

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ______.

Marketing services agency

Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the _______ of the company.

Microenvironment

In the context of geographical shifts in population, the migration toward ______ areas has resulted in a rapid increase in the number of people who telecommute.

Micropolitan

Which among the following generational groups is most fluent and comfortable with digital technology?

Millenials

Which of the following generational groups, born between 1977 and 2000, is also referred to as the echo boomers?

Millennials

Marketers often split the ______ into teens and young adults.

Milliennials

Which of the following is an accurate statement about the diversity of the American population?

More than 40 million people living in the United States were born in another country.

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Most individuals with disabilities are active consumers

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing units to their destinations. These two businesses are examples of ________.

Physical distribution firms

_______ help companies stock and move goods from their points of origin to their destinations.

Physical distribution firms

Currently, in the United States, job growth is the strongest for _______.

Professional workers

Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ______ market.

Reseller

Over the past two decades, the U.S. population has shifted toward the _______.

Sunbelt states

Sparex Inc., is a manufacturer of metal bolts that are used by Boiled Inc., to manufacture heavy machineries. In this instance, Sparex acts as a _______.

Supplier

_______ provide the resources needed by a company to produce its goods and services.

Suppliers

With an expected increase in ethnic diversity withing the American population, marketers are most likely to place a greater emphasis on _______.

Targeted advertising messages

Which of the following has lost population in the past two decades?

The Northeast states

Which of the following is a trend that depicts the increasingly nontraditional nature of today's American families?

The low percentage of married couples with children

Which of the following is true of the Milennials?

They are the children of baby boomers and were born between 1977 and 2000

Which of the following is true of the baby boomers?

They control an estimated 80 percent of the United States' personal wealth

Which of the following is true of Gen Xers?

They were the first to grow up in the Internet era.

Which of the following is true with regard to media publics?

This group carries news, features, and editorial opinion

Government markets consist of government agencies that buy goods and services _______.

To produce public services

Which of the following is a component of a firm's microenvironment?

Marketing intermediaries

The 83 million children born between 1977 and 2000 are known as the ______.

Millennials

The single most important demographic trend in the United States is the ______.

A changing age structure of the population

Among the generational groups in U.S. population, the ______ are still the wealthiest generation in U.S. history

Baby boomers

An increasing number of American workers currently work from their homes or remote offices and conduct their business by phone or the Internet. These trend has created a _______.

Booming SOHO market

_______ markets buy goods and services for further processing

Business

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a ______ public.

Citizen-action

A company's marketing decision may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as _______.

Citizen-action publics

Price & Malone Corp,. a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ______ market

Consumer

Sparks Inc, has a growing _______ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use.

Consumer

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Marketing environment

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

Demographic environment

_______ include banks, credit companies, insurance companies, and other businesses that help insure against the risk associated with the buying and selling of goods.

Financial intermediaries

Which of the following groups influences the company's ability to obtain funds?

Financial publics

In the 1950s, Americans made a massive exit _____.

From the cities to the suburbs

Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 3oo million viewers worldwide. The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?

General Publics

Which of the following generation groups is the most educated to date?

Generation X

By 2050, _______ will be an estimated 30 percent of the U.S. population.

Hispanics

Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?

Increase in ethnic populations

Which of the following is a result of a significant increase in the number of women in the workforce?

Increase in the consumption of convenience foods

The interrelated departments withing a company that influence marketing decisions form the _______ environment.

Internal

Workers, managers, and members of the board are examples of ______ publics.

Internal

Micropolitan areas are ______.

Likely to offer the same advantages as metropolitan areas

Which group includes neighborhood residents and community organizations?

Local publics

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ______ of the organization.

Macroenvironment

Currently, in the United States, job growth is the weakest for ______.

Manufacturing workers