MKTG320: Chapter 1, 2, 3,4, & 5 Quizzes

Chapter 3 Quiz: Which of the following is a pricing model for apps discussed in your text? a.)data-driven b.)ad-supported c.)premium d.)per-use e.)cost-plus

b.)ad-supported

Chapter 3 Quiz: Companies can find out a lot about customers using sentiment analysis on sites like Facebook and Twitter to a.)develop beacon technology. b.)analyze content to assess the favorableness or unfavorableness of the sentiments. c.)get an accurate count of clicks. d.)create accurate keyword analysis. C. engage in promoting their new products.

b.)analyze content to assess the favorableness or unfavorableness of the sentiments.

Chapter 5 Quiz: The centerpiece of the marketing environment analysis framework is _________ a.)corporate partners. b.)consumers c.)culture. d.)competitive intelligence. e.)the economy.

b.)consumers

Chapter 5 Quiz: The poorest 25 percent of the U.S. population earned ________ or less per year in 2016. a.)$24,002 b.)$30,500 c.)$50,000 d.)$48,500 e.)$59,039

a.)$24,002

Chapter 4 Quiz: Which of the following statements regarding corporate social responsibility is true? a.)Firms believe that they have legal and economic duties in addition to responsibilities to society. b.)A firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders. c.)CSR can be defined as distinguishing between right and wrong actions and decisions that arise in a business setting. d.)Today, very few companies engage in some form of CSR. e.)CSR actions are mandated by law.

a.)Firms believe that they have legal and economic duties in addition to responsibilities to society.

Chapter 1 Quiz: A local hair salon keeps information on its customers regarding their preferences for certain products, companies, and services. The salon uses this information to inform the customers when new products arrive from their favorite companies and targets them with special promotions. In this way, the salon is using ________ to build loyalty among its customers. a)transactional marketing b)B2B marketing c)the supply chain d)customer relationship management e)value cocreation

d)customer relationship management

Chapter 1 Quiz: Dream Home Solutions has been a successful small home-remodeling firm for years. The owner pays subcontractors slightly more than the usual rate for different tasks, reducing the company's gross margin. Dream Home rarely changes subcontractors, has relatively few complaints from home buyers, and is able to get quick responses from subcontractors when buyers do have problems. Dream Home is engaged in a)C2C value-driven marketing. b)a virtual monopoly. c)a traditional transactional orientation. d)effective supply chain management. e)value cocreation.

d)effective supply chain management.

Chapter 5 Quiz: Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This practice is called ____________ a.)green baiting. b.)fake greening. c.)red marketing. d.)greenwashing. e.)green puffery.

d.)greenwashing.

Chapter 4 Quiz: Vikram's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed? a.)design b.)control c.)ethics d.)implementation e.)planning

d.)implementation

Chapter 4 Quiz: Simons & Co. prides itself on a strong ethical climate. Compared to many companies, Simons _____________ a.)is the target of more protests. b.)does not worry about onboarding. c.)has a higher turnover. d.)offers far fewer goods and services. e.)is likely more socially responsible.

e.)is likely more socially responsible.

Chapter 5 Quiz: Which of these is a macroenvironmental factor? a.)company b.)culture c.)competencies d.)competition e.)corporate partners

b.)culture

Chapter 2 Quiz: Manufacturers that use just-in-time manufacturing systems coordinate closely with suppliers to ensure that materials and supplies arrive just before they are needed in the manufacturing process. While just-in-time systems can offer major advantages in terms of inventory costs, they must be carefully managed. If a firm found that its just-in-time system was badly managed, leading to frequent manufacturing delays due to missing parts, this system mismanagement would represent a(n) ________ in a SWOT analysis. a.)strength b.)weakness c.)metric d.)threat e.)opportunity

b.)weakness

Chapter 1 Quiz: Marketing channel management is also known as a)production management. b)endless chain marketing. c)supply chain management d)a transactional orientation. e)wholesailing

c)supply chain management

Chapter 4 Quiz: Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the___________ a.)customers. b.)competition. c.)marketing managers. d.)employees. e.)shareholders.

d.)employees.

Chapter 1 Quiz: At one point in the evolution of marketing, the United States entered a buyer's market and the customer became king. Which era is being described? a)production-oriented b)economics-oriented c)value-based marketing d)sales-oriented e)market-oriented

e)market-oriented

Chapter 3 Quiz: What Amazon innovation might suggest replenishment of a previously ordered item, facilitate the purchase of a tool that the shopper is missing for a DIY project, or even recommend alternatives to consistently purchased products and brands? a.)Amazon ecosystem b.)Twitter c.)Spark d.)Pinterest e.)Alexa

e.)Alexa

Chapter 3 Quiz: Manufacturers, retailers, and service providers have created and maintain websites, blogs, and _________ to enable customers to interact with them over the Internet. a.)software applications b.)social bookmarks c.)product reviews d.)hardware applications e.)a social media presence

e.)a social media presence

Chapter 2 Quiz: ________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what a product does or represents in comparison with competing products. a.)Positioning b.)A customer excellence strategy c.)Market segmentation d.)Targeting e.)A sustainable competitive advantage

a.)Positioning

Chapter 5 Quiz: In what country was a law recently passed requiring grocery stores to donate food to charity that would otherwise be tossed? a.)the United States b.)France c.)Germany d.)China e.)England

b.)France

Chapter 1 Quiz: Social media is of increasing importance. About ________ of the world's population uses Facebook. a)30 percent b)50 percent c)60 percent d)80 percent e)20 percent

a)30 percent

Chapter 1 Quiz: The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called a)marketing b)market segmentation. c)market share analysis. d)market positioning. e)marketing research.

a)marketing

Chapter 1 Quiz: When a sweatshirt manufacturer states, "We sell it only in gray because that way we can buy plenty of gray fabric and run our plant efficiently," its statement reflects the views that were popular in which era of the evolution of marketing? a)production-oriented b)value-based marketing c)sales-oriented d)economics-oriented e)market-oriented

a)production-oriented

Chapter 1 Quiz: During the ________ era, firms had excess capacity and used personal selling and advertising to generate customers. a)sales-oriented b)production-oriented c)value-based marketing d)market-oriented e)retailing-oriented

a)sales-oriented

Chapter 5 Quiz: The center of all marketing efforts is_________ a.)the consumer b.)corporate social responsibility. c.)the firm. d.)top management. e.)profits.

a.)the consumer

Chapter 3 Quiz: A disadvantage for companies using a "daily budget" such as that offered by Facebook to its advertisers is that it a.)encourages negative feedback. b.)has poor cost control. c.)may limit exposure if ad is very successful d.)is unable to make adjustments. e.)is unattractive to consumers.

c.)may limit exposure if ad is very successful

Chapter 3 Quiz: If Katy Perry tweets a close-up of her eyelashes, lengthened by using a Cover Girl mascara product, then Cover Girl will have instantly reached all her millions of followers. What effect of social media engagement is this an example of? a.)dynamic effect b.)timelessness effect c.)network effect d.)information effect e.)connected effect

c.)network effect

Chapter 1 Quiz: As owner of a retail franchise food store, Elena purchases supplies based on specials advertised nationally throughout the franchise system. One Monday, she was surprised to find customers asking for specials she hadn't been informed of in advance. The franchise company failed to live up to the value-driven activity of a)evaluating strategic competitive partnerships. b)building relationships with customers. c)keeping prices below those charged by competitors. d)balancing customers' benefits and costs. e)sharing information across the organization.

e)sharing information across the organization.

Chapter 1 Quiz: Francine, the delivery and sales representative for a wine distributor, is calling on a retailer and sees the shelves are almost empty. An unexpected home and table event held nearby resulted in a huge increase in sales. She calls her company's distribution manager and requests a special delivery for her customer. Francine is providing the important marketing function of a)business-to-business marketing b)capturing value c)customer relationship management d)communicating the value proposition e)supply chain management.

e)supply chain management.

Chapter 4 Quiz: Which of the following statements regarding conscious marketing is correct? a.)It reflects a mechanistic view of business. b.)It is independent of corporate purpose or culture. c.)It is often grafted on to traditional business model, usually as a separate department or part of PR. d.)It sees limited overlap between the business and society, and between business and the planet. e.)It recognizes that business is a subset of society, and that society is a subset of the planet.

e.)It recognizes that business is a subset of society, and that society is a subset of the planet.

Chapter 4 Quiz: Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm? a.)Step 2—gathering information and identifying stakeholders b.)Step 5—reviewing outcome of decision c.)Step 3—brainstorming alternatives d.)Step 4—choosing a course of action e.)Step 1—identifying issues

e.)Step 1—identifying issues

Chapter 2 Quiz: To determine how attractive a particular market is using the BCG portfolio analysis, ________ is(are) established as the vertical axis. a.)market profit potential b.)competitive intensity c.)market size d.)sales dollars e.)market growth rate

e.)market growth rate

Chapter 2 Quiz: Avery's, an upscale department store, has a well-known reputation for going the extra mile to serve its customers. This reputation for excellent customer service will most likely result in a.)a sustainable competitive advantage. b.)product design excellence. c.)mission statement satisfaction. d.)producer excellence. e.)sustainable price decreases.

a.)a sustainable competitive advantage.

Chapter 4 Quiz: In the ethical decision-making metric, the question that asks, "Would I want the person I admire most to see me doing this?" applies to the ____________ a.)admired observer test. b.)transparency test. c.)person in the mirror test. d.)moral mentor test. e.)publicity test.

a.)admired observer test.

Chapter 3 Quiz: American Express Open Forum site invites business experts to share their wisdom in various posts. This is an example of what type of blog? a.)corporate blog b.)professional blog c.)weblog d.)personal blog e.)microblog

a.)corporate blog

Chapter 4 Quiz: Cookie Cutter, a firm that manufactures high-end mixers, donates $10 per mixer sold to a local food bank. This is a form of a.)corporate social responsibility. b.)business ethics. c.)pandering to the public. d.)tax relief. e.)public relations.

a.)corporate social responsibility.

Chapter 4 Quiz: The Bedford County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to______________________ a.)engage in brainstorming alternatives. b.)identify issues of concern to lawmakers. c.)choose a course of action. d.)evaluate the legal ramifications. e.)assess impact of its actions beyond the classroom.

a.)engage in brainstorming alternatives.

Chapter 5 Quiz: The political/regulatory environment comprises political parties, governmental organizations, and____________ a.)legislation and laws. b.)citizens. c.)interest groups. d.)international influences. e.)for-profit and nonprofit businesses.

a.)legislation and laws.

Chapter 4 Quiz: Marketers that include ethical policies and standards in the firm's mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process? a.)planning phase b.)implementation phase c.)idea generation phase d.)evaluation phase e.)control phase

a.)planning phase

Chapter 1 Quiz: Leanne is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Leanne is pleased to see that in marketing a)customers are not considered until the product is ready for sale. b)all parties to the transaction should be satisfied c)promotion is the most important consideration, followed by pricing decisions. d)decisions are made regarding how a product is designed. e)distribution is controlled by customers.

b)all parties to the transaction should be satisfied

Chapter 1 Quiz: Which of the following is a core aspect of marketing? a)satisfying as many needs as possible b)making product, place, promotion, and price decisions c)setting prices lower than all competitors d)increasing the company's profit e)creating a product that everyone will want to buy

b)making product, place, promotion, and price decisions

Chapter 4 Quiz: ________ entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. a.)The four Ps b.)Conscious marketing c.)Triple bottom line d.)Marketing analytics e.)Corporate social responsibility

b.)Conscious marketing

Chapter 4 Quiz: Which test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?" a.)The Person in the Mirror Test b.)The Golden Rule Test c.)The Moral Mentor Test d.)The Publicity Test e.)The Transparency Test

b.)The Golden Rule Test

Chapter 3 Quiz: What is a microblog? a.)a blog whose owner doesn't post very often b.)a blog that allows people to share their thoughts, opinions, and feelings c.)a blog that targets a very small consumer group d.)a blog that supports only links to other posts e.)a blog run by a small business

b.)a blog that allows people to share their thoughts, opinions, and feelings

Chapter 4 Quiz: For corporate leaders, their firm's ability to ________ must be of paramount importance. a.)make a profit b.)balance shareholder interests with the needs of society c.)balance employees' needs with the needs of the environment d.)benefit shareholders only e.)balance profits and expenses

b.)balance shareholder interests with the needs of society

Chapter 4 Quiz: Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills' ________ phase of its strategic marketing planning process. a.)evolution b.)control c.)planning d.)marketing mix e.)implementation

b.)control

Chapter 3 Quiz: Best Buy provides their loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the _____ aspect of the 4E framework of digital marketing. a.)educate b.)excite c.)experience d.)engage e.)energize

b.)excite

Chapter 5 Quiz: When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries? a.)demographics b.)language c.)social trends d.)dress e.)symbols

b.)language

Chapter 5 Quiz: Successful firms focus their efforts on satisfying customer needs that ___________ a.)provide minimal core value. b.)match their core competencies c.)are important to all generational cohorts. d.)competitors have tried and failed to satisfy. e.)are easiest to satisfy.

b.)match their core competencies

Chapter 1 Quiz: ________ represents all the activities necessary to get the product to the right customer when that customer wants it. a)Supply chain marketing b)Promotion c)Place d)Value cocreation e)Social media

c)Place

Chapter 5 Quiz: Which ethnic group in the United States tends to earn more, have more schooling, and be more likely to be professionally employed or own a business? a.)Middle Eastern b.)Hispanic c.)African American d.)Asian American e.)Northern European

d.)Asian American

Chapter 5 Quiz: What is most likely to happen when inflation increases? a.)Consumers buy more discretionary merchandise. b.)Off-price and discount retailers suffer from lower sales. c.)Consumers buy lower-priced foods. d.)Consumers buy fewer personal care and home entertainment products. e.)Consumers buy less food.

c.)Consumers buy lower-priced foods.

Chapter 5 Quiz: Strategic efforts to supply consumers with environmentally friendly merchandise are called __________ a.)the green generation. b.)reduce, reuse, recycle. c.)green marketing d.)the inconvenient truth. e.)earth marketing.

c.)green marketing

Chapter 2 Quiz: Marvel was among the first content providers to launch dedicated series on Netflix, such as Jessica Jones, The Defenders, Iron Fist, and Luke Cage. It then decided to create a new channel for getting new offerings to consumers. The company was pursuing a(n) ________ strategy. a.)operational excellence b.)market development c.)product development d.)market penetration e.)customer excellence

c.)product development

Chapter 3 Quiz: An entertaining post likely spreads further than a basic, informational one. This factor contributes to a.)reliability. b.)relevance. c.)reach. d.)return. e.)response.

c.)reach.

Chapter 1 Quiz: What type of firms recognize that including a strong social orientation in business is a sound strategy that is in both its own and its customers' best interest? a)socially responsible firms b)Internet firms c)supply chain management firms d)tech-savvy firms e)mobile marketing firms

a)socially responsible firms

Chapter 1 Quiz: Raoul is giving his wife a Hermès wallet for her birthday. It cost $2,000, but Raoul thinks this is a very fair value. Value here means that a)the product meets his needs and is offered at a price that is a fair value. b)anyone would think that the wallet is a reasonable price. c)it was convenient to purchase the wallet, even though the price is not reasonable. d)the wallet is cheap in comparison with its competition. e)Raoul could not find a wallet that cost less.

a)the product meets his needs and is offered at a price that is a fair value.

Chapter 4 Quiz: Tander Inc. is in Step 4 of its ethical decision-making process. Executives were asked to take the Publicity Test using an ethical decision-making metric. All scores were in the "No" column. What does this mean? a.)The situation is ethically troubling to the executives. b.)The situation is not ethically troubling to the executives. c.)The executives need to step back and reflect on how they wish to proceed. d.)The executives need to retake the test or take the moral mentor test instead. e.)The results are invalid, and the executives need to take the transparency test.

a.)The situation is ethically troubling to the executives.

Chapter 2 Quiz: Suppose your university made a sizable investment in its career services—additional counselors, increased efforts to bring in recruiters, and other services aimed at helping students find jobs. This investment would enhance the university's ________ in an attempt to create value for students and recent graduates. a.)product value b.)locational excellence strategy c.)segmentation strategy d.)place strategy e.)diversification strategy

a.)product value

Chapter 1 Quiz: The prevailing marketing strategy of the ________ era was to find customers for inventories that went unsold. a)value-based marketing b)sales-oriented c)market-oriented d)production-oriented e)retailing-oriented

b)sales-oriented

Chapter 5 Quiz: See the World, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. See the World's books educate travelers about a country's _________ a.)political parties. b.)culture c.)demographics. d.)social concerns. e.)generational cohorts.

b.)culture

Chapter 2 Quiz: Introducing newly developed products or services to a market segment the company is not currently serving is called a.)market penetration. b.)diversification. c.)product proliferation. d.)product development. e.)market development.

b.)diversification.

Chapter 4 Quiz: Kenisha's company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that___________________________ a.)maximizes profits. b.)seems best after weighing the concerns of all stakeholders. c.)minimizes costs. d.)creates the least possible publicity. e.)involves the fewest employees.

b.)seems best after weighing the concerns of all stakeholders.

Chapter 1 Quiz: Marketers must determine the price of a product carefully, based on potential buyers' beliefs about a)the product's new advertising campaign. b)the economic outlook. c)its value d)the cost to manufacture the product. e)the environment.

c)its value

Chapter 1 Quiz: Alan is analyzing potential market segments. He should carefully seek potential customers who have both an interest in his products and a)a thorough knowledge of his brand messages. b)are removed from traditional marketing alternatives. c)the ability to buy them d)the ability to negotiate discounts. e)knowledge of competing products.

c)the ability to buy them

Chapter 3 Quiz: Which of the following is a category of analysis used for understanding data collected from social media? a.)Comparing the data to the user's shopping list on Amazon b.)Identifying the number of dating sites accessed. c.)Determining the amount of user traffic accessing the site d.)Checking to see if the user has more than 250 friends. e.)Noting the time of day that the user is on the computer.

c.)Determining the amount of user traffic accessing the site

Chapter 2 Quiz: Subway is a large chain of franchise sandwich shops. Elgin owns three Subway stores in a large city. At the end of the year, he notes that sales rose from 2 to 5 percent over last year's sales at Stores 1 and 2 but fell 2 percent at Store 3. Based on this information, which of the following is the best course of action as to how Elgin should reward (or punish) his store managers? a.)He should give bonuses to the managers of Stores 1 and 2 and put the Store 3 manager on probation. b.)He should give each manager a raise, tied to the store results. c.)He should seek more information about why the stores had different results before making a decision d.)He should review at least 10 years of sales data about her stores' performance before making a decision. e.)He should ignore the sales data; they are not an appropriate marketing metric.

c.)He should seek more information about why the stores had different results before making a decision

Chapter 4 Quiz: When companies embrace ________, they appeal not only to their shareholders but also to all of their key stakeholders. a.)CSR b.)conscious advertising c.)conscious marketing d.)profit-sharing e.)social media

c.)conscious marketing

Chapter 5 Quiz: In the summer of 2002, the euro was valued at slightly less than US$1. By 2008, it had risen to an all-time high of $1.60, but in late 2017, the euro was once again slightly less than $1. This change in value is called_____________ a.)recession. b.)global financial impact. c.)foreign currency fluctuations. d.)interest destabilization. e.)inflation.

c.)foreign currency fluctuations.

Chapter 3 Quiz: In Candy Crush Saga, you get five lives to play in the game. When you lose a life, it takes 30 minutes in real-life time to get that life back, or you can spend $0.99 to get all five lives back. Candy Crush Saga is an example of a.)microblog app. b.)paid app. c.)freemium app. d.)paid app with in-app purchases. e.)ad-supported app.

c.)freemium app.

Chapter 3 Quiz: Which app pricing model is used by the app Candy Crush Saga? a.)paid apps b.)paid apps with in-app purchases c.)freemium apps d.)ad-supported apps e.)in-app purchases

c.)freemium apps

Chapter 3 Quiz: Central Style wants Joanna Gaines from HGTV to mention their reclaimed wood furniture in her blog. They are willing to pay her top dollar because of her popularity. This is an example of a.)social distancing. b.)demographic targeting. c.)influencer marketing. d.)the information effect. e.)social listening.

c.)influencer marketing.

Chapter 2 Quiz: Hunter Corporation's mission statement a.)identifies its various market segments and the advertising approaches to each. b.)explains how the company plans to change to a just-in-time manufacturing process. c.)is a broad description of a firm's objectives and the scope of activities it plans to undertake. d.)describes the specific actions Hunter Corporation will take to achieve its goal. e.)evaluates the performance of its Board of Directors.

c.)is a broad description of a firm's objectives and the scope of activities it plans to undertake.

Chapter 2 Quiz: Woods, Inc. is a small, local heating and air conditioning business. The local military base is a potential source of growth, and Woods already installs and services the type of equipment the military would require, but it is difficult to get established as a certified government contractor. Woods is considering a ________ growth strategy. a.)product proliferation b.)product development c.)market development d.)market penetration e.)diversification

c.)market development

Chapter 2 Quiz: In a SWOT analysis, increasing gasoline prices would represent a potential ________ for manufacturers of electric cars. a.)operational advantage b.)weakness c.)opportunity d.)locational advantage e.)threat

c.)opportunity

Chapter 5 Quiz: One of the UN Sustainable Development Goals is to ____________ a.)reduce stress through yoga. b.)use only natural ingredients in foods. c.)reduce hunger. d.)eliminate artificial dyes from food. e.)promote healthy meals.

c.)reduce hunger.

Chapter 3 Quiz: From a marketing perspective, what role is played by professional bloggers? a.)sharing videos and photos of products b.)recruiting employees c.)reviewing and giving product and service recommendations d.)engaging customers on behalf of companies e.)introducing new products to the marketplace

c.)reviewing and giving product and service recommendations

Chapter 3 Quiz: The first step in the process of creating a digital marketing campaign is to a.)develop a budget. b.)identify the target audience. c.)set goals d.)design the elements of the campaign. e.)monitor the program.

c.)set goals

Chapter 1 Quiz: The primary purpose of the ________ plan is to specify the marketing activities for a specific period of time. a)business b)resource c)strategic d)marketing d)organizational

d)marketing

Chapter 1 Quiz: When referring to "exchange," marketers are focusing on a)location-based tactics for creating value. b)the price charged, adjusted for currency exchange rates. c)promotional offers designed to stimulate barter. d)the trading of things of value e)the location where products and services are traded.

d)the trading of things of value

Chapter 5 Quiz: Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks. a.)Generation Y b.)Baby Boomers c.)Generation W d.)Generation Z e.)Generation X

d.)Generation Z

Chapter 2 Quiz: Which of the following statements about marketing metrics is true? a.)They can only be used at one level in an organization. b.)They are only useful for marketing promotions. c.)They never quantify trends or characteristics. d.)They assist in comparing results among SBUs. e.)They cannot help a firm adjust its marketing plan.

d.)They assist in comparing results among SBUs.

Chapter 2 Quiz: Zara is a women's clothing retailer headquartered in Spain, with stores located in many countries. Zara has developed a "quick response" system that allows store merchandise to be adjusted rapidly to fit changing customer preferences. Every aspect of Zara's operation is optimized for this system, making it difficult for competitors like The Gap to duplicate. Zara has established a.)a diversification growth strategy. b.)a related diversification opportunity. c.)customer loyalty. d.)a sustainable competitive advantage e.)locational excellence.

d.)a sustainable competitive advantage

Chapter 3 Quiz: The ________ is the outcome of social media engagement in which every time a firm or person posts information, it is transferred to the poster's vast connections across social media, causing the information to spread instantaneously. a.)contextual element b.)commerce force c.)commerce impact d.)connected effect e.)community condition

d.)connected effect

Chapter 3 Quiz: Amelia wants a very professional look for an interview with an accounting firm. A friend tells her about Your Look, a site that allows potential customers to virtually try on clothes and see what looks best. It even offers an interactive "custom fit" feature. After checking out her options, Amelia takes her measurements and orders a pantsuit without ever leaving her office. Virtually trying on a suit best describes which of the 4E framework objectives? a.)excite b.)educate c.)energize d.)experience e.)engage

d.)experience

Chapter 2 Quiz: Starbucks carefully crafts its offerings and advertising message, and it strategically sets prices and selects locations to appeal to its target market. These efforts represent Starbucks' a.)market segmentation. b.)target marketing. c.)customer excellence strategy. d.)positioning strategy. e.)value-based promotions.

d.)positioning strategy.

Chapter 5 Quiz: Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life. a.)political affiliations b.)inflationary expectations c.)regional cultures d.)purchase behaviors e.)cultural values

d.)purchase behaviors

Chapter 5 Quiz: Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in______________ a.)country culture. b.)demographics. c.)generational cohorts. d.)regional culture. e.)popular culture.

d.)regional culture.

Chapter 2 Quiz: The first objective in the evaluate performance phase of the marketing planning process is to a.)adjust advertising allocations. b.)find ways to cut costs. c.)consider changing the target market. d.)review implementation programs and results using metrics. e.)determine whether to raise or lower prices.

d.)review implementation programs and results using metrics.

Chapter 4 Quiz: New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of____________ a.)misrepresentation of company data. b.)misleading advertising. c.)deceptive pricing tactics. d.)withholding information. e.)high-pressure sales techniques.

d.)withholding information.

Chapter 3 Quiz: Mercedes-Benz bypassed Facebook for ________ for its social media campaign since its professional audience is more in line with Mercedes' target customer base. a.)YouTube b.)Twitter c.)Google Analytics d.)Amazon e.)LinkedIn

e.)LinkedIn

Chapter 4 Quiz: According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance. a.)economic, social, and political b.)financial, social, and environmental c.)social, environmental, and political d.)financial, economic, and social e.)economic, social, and environmental

e.)economic, social, and environmental

Chapter 2 Quiz: Most banks implement customer retention programs aimed at their best customers. They do this because they know that retaining customers usually results in a.)more clearly defined market segments. b.)an operational advantage. c.)opportunities for diversification. d.)a product development growth strategy e.)increased long-term profits.

e.)increased long-term profits.

Chapter 2 Quiz: Value creation through place decisions for a consumer product involves a.)focusing exclusively on Internet sales to reduce supply chain costs. b.)pricing products differently at different stores. c.)designing creative displays to capture consumers' attention. d.)putting the product in the front of the store. e.)making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to.

e.)making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to.

Chapter 2 Quiz: The four overarching strategies to create and deliver value and to develop sustainable competitive advantages include locational, customer, operational and _______ excellence. a.)planning b.)pricing c.)packaging d.)promotion e.)product

e.)product

Chapter 5 Quiz: In Boston, foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of _____________ a.)regulatory factors. b.)social trends. c.)country culture. d.)generational factors. e.)regional culture.

e.)regional culture.

Chapter 3 Quiz: Suppose that Hardee's wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using a.)bounce rate. b.)click path analysis. c.)Google Analytics. d.)keyword analysis. e.)sentiment analysis.

e.)sentiment analysis.

Chapter 4 Quiz: When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ________, including the ranchers that supply the food, its customers, and animal welfare groups. a.)bankers b.)investors c.)corporate shareholders d.)marketing executives e.)stakeholders

e.)stakeholders

Chapter 2 Quiz: For years, when considering new products, marketers at Bennett's Coffee and Tea asked themselves, "What would Kelsey think?" Kelsey was a fictional character representing 25- to 50-year-old educated, upper-income women who rarely watched television but did a lot of reading. "Kelsey" represented Bennett's primary a.)sustainable competitive advantage. b.)mission statement. c.)positioning. d.)SBU. e.)target market segment.

e.)target market segment.

Chapter 5 Quiz: Which of the following specifically prohibits monopolies? a.)Consumer Product Act b.)Robinson-Patman Act c.)Financial Reform Law d.)Federal Trade Act e.)Sherman Antitrust Act

e.)Sherman Antitrust Act

Chapter 2 Quiz: A competitive advantage based on location is often sustainable because a.)it is not easily duplicated. b.)real estate prices have been dropping. c.)few marketers are aware of its importance yet. d.)mobile marketing has not yet proven its value for most customers. e.)the Internet has diminished the importance of brick-and-mortar stores.

a.)it is not easily duplicated.