questions

What is the median ROI of email marketing?

122%

What percentage of US consumers prefer email for receiving updates and promotions from brands?

60%

When warming an IP address, what is the maximum number of daily emails that we recommend sending during the first week? A. 50,000 B. 55,000 C. 65,000 D. 70,000

A. 50,000

What is an anomaly? A. An unexpected event based on historical data B. A system outage C. An expected result in your data D. An A/B/n test

A. An unexpected event based on historical data

What is required to configure Einstein Content Selection? A. Assets B. Synced data extension C. Business rules D. Content end dates

A. Assets

If your form data isn't showing up in your data extension, how can you troubleshoot the issue? A. Confirm form inputs are mapped properly to the data B. Check your data model C. Remove hidden fields D. Review CSS

A. Confirm form inputs are mapped properly to the data

Which tool or tab allows you to create and share marketing assets? A. Content B. Interactions C. Subscribers D. Tracking

A. Content

What is behavioral data? A. Data about a customer's purchase history and browsing activity B. Data such as a subscriber's name, gender, and age C. Data that delivers information about the moment the subscriber opens the email D. Data about customer preferences

A. Data about a customer's purchase history and browsing activity

How can you use Content Builder with CloudPages? A. Drag and drop content blocks to build a landing page B. Save content to the cloud for easy access and reuse C. Upload content through CloudPages to import into Content Builder D. Organize your content into pages of similar topics

A. Drag and drop content blocks to build a landing page

Why is email marketing content valuable? A. It encourages customer loyalty B. It helps keep images of your products in wide circulation C. The more emails you send, the more business you get in return D. Email marketing content isn't valuable anymore

A. It encourages customer loyalty

What do customers expect from a company's communications that helps to drive their brand loyalty? A. Personalization B. Online communities C. Service agents' awareness of sales interactions D. Self-service tools

A. Personalization

What are profile attributes used for? A. Personalizing content with subscriber information B. Setting up your Content Builder profile C. Editing content to use in subscriber profiles D. Sending information about your company to subscribers

A. Personalizing content with subscriber information

What creates the customer experience gap? A. Siloed Data, Channels, and Departments B. Siloed Content, Teams, and Devices C. Disjointed customer journeys D. A river

A. Siloed Data, Channels, and Departments

What is the main purpose of an event notification? A. They allow marketers to deeply integrate transactional use cases into their business processes B. They provide mobile push notifications for marketers to send to their customers C. They allow marketers to utilize a webhook to respond to messages in real time D. They send invitations to important events like the company picnic

A. They allow marketers to deeply integrate transactional use cases into their business processes

Which of these is an example of a user with edit permissions? A. An account executive who sends emails B. A marketer who edits content blocks C. An administrator who controls the account D. A and B

B. A marketer who edits content blocks

What is a customer journey? A. Guided learning paths that chart a customer's course B. A series of steps a customer goes through during a touchpoint with a company C. A series of sprints in a marathon D. A process of gathering data/information on your sutomers

B. A series of steps a customer goes through during a touchpoint with a company

What latest capability has raised the bar on what's considered "innovative"? A. Email B. AI C. Mobile D. Social

B. AI

Filter options include: A. Content types, modified by, and owners B. Content types, tags and owners C. Modified by, content types, and templates D. Modified by, owners, and tags

B. Content types, tags and owners

What does DKIM use to ensure each email is trustworthy? A. Usernames and passwords B. Encryption keys and digital signatures C. Authenticator apps D. Advanced cloaking technology

B. Encryption keys and digital signatures

What is a benefit of restricting access to specific tabs in the editor? A. It ensures that tabs adhere to your content strategy B. It grants access to the HTML tab only to users with HTML knowledge C. Disabling tabs prevents users from sending unapproved content D. We don't recommend restricting tab access

B. It grants access to the HTML tab only to users with HTML knowledge

Which of the following is true about layouts? A. A layout is a predefined structure for messages B. Layouts are a group of content blocks C. Layouts can't be combined with other content blocks D. A and B

B. Layouts are a group of content blocks

Which of these is a challenge that content marketers face? A. It's difficult to write content that customers read on mobile devices B. Marketers must consider customers' high expectations even from outside their own industry C. Artificial intelligence is blurring marketers' insights into their own customers D. Email is so old-fashioned, nobody pays attention to it anymore

B. Marketers must consider customers' high expectations even from outside their own industry

Under CCPA, a business must.. A. Forward information requests to the attorney general of California B. Not discriminate against customers who exercise their CCPA rights C. Send a consumer's personal information via email D. Contact law enforcement when it receives a Consumer request

B. Not discriminate against customers who exercise their CCPA rights

What is one purpose of the Interactive Email page in CloudPages? A. Store data from email forms B. Pass form data through a URL string to the data extension C. Build form questions D. Create extra work

B. Pass form data through a URL string to the data extension

What are the two types of triggers for transactional messages? A. Critical and noncritical B. Person-initiated and system-initiated C. API-based and webhook D. Reminder and confirmation

B. Person-initiated and system-initiated

What should you review if you choose to use an existing data extension for your form's data? A. Nullable fields B. Required fields C. Corn fields D. Field attributes

B. Required fields

What does content builder help you create? A. Personalized SMS messages B. Reusable content blocks, including text, images, buttons, dynamic content, and A/B testing C. Email attachments that are not included in the main body of the email D. Retention campaigns for customer birthdays, anniversaries, or renewal dates

B. Reusable content blocks, including text, images, buttons, dynamic content, and A/B testing

A Business sharing Personal Information about a Customer with another company for monetary or other valuable consideration is considered what under the CCPA? A. Processing B. Selling C. Sharing D. Consuming

B. Selling

Which of these is included in a send classification? A. Image holder B. Sender profile C. Test profile D. Send object

B. Sender profile

If an email client doesn't support interactivity, what should a subscriber see instead? A. A broken image B. Static fallback content C. An interactive email they can't interact with D. A blank content area

B. Static fallback content

What is the main purpose of an API? A. To keep a marketing platform secure B. To connect one system to another C. To allow for easy conversation on a chat messaging app D. To follow CAN-SPAM compliance

B. To connect one system to another

When developing a plan of action, where is the best place to look for insights about your customers? A. Your social media feeds, to see how customers respond to your posts B. Your CRM data C. Customer feedback surveys D. Email inquiries to your customer service department

B. Your CRM data

Which of the following can you do with Email Studio? A. Create and send engaging mobile messages that resonate with your customers B. Use any of the data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising C. Easily tag, search, and share content across distribution channels D. Build a single view of each customer by integrating data from any source with powerful contact management

C Easily tag, search, and share content across distribution channels

What percentage of customers have stopped buying from a company when they feel that a competitor provides a better experience? A. 10% B. 37% C. 57% D. 85%

C. 57%

What's the minimum number of weeks you need to warm your IP address before you reach the highest maximum limit? A. 4 B. 5 C. 6 D. 7

C. 6

What products are included in a Salesforce SAP? A. A shared IP address, link and image wrapping, and RMM B. A domain and a dedicated IP address C. A domain, dedicated IP address, link and image wrapping, and RMM D. SSL and DKIM authentication

C. A domain, dedicated IP address, link and image wrapping, and RMM

Why do some marketers choose to add a preheader when they create an email? A. A preheader helps them track which links the recipient clicks in the email B. Certain countries require that preheaders be included with any email sent from a company C. A preheader can increase the number of recipients who open and read the email D. A preheader helps control which content blocks appear for each recipient E. A preheader helps marketers make sure certain internal recipients are included

C. A preheader can increase the number of recipients who open and read the email

Which of these is an example of a transactional message? A. A newsletter B. A sales event C. A shipping notification D. Important political news

C. A shipping notification

Which company is considered a Business and subject to the CCPA? A. The California Department of Motor Vehicles B. A nonprofit animal rescue group C. Acme Industries, a for-profit company with an annual revenue of $55 million D. A cupcake shop in London that does not sell internationally

C. Acme Industries, a for-profit company with an annual revenue of $55 million

What is the best way to organize Content Builder folders? A. Name them by content owner B. Use product types C. Align them to your content strategy D. Let users choose their own structure

C. Align them to your content strategy

What type of Einstein Split is used to segment a journey based on the likelihood a customer makes a purchase? A. Frequency split B. Persona split C. Conversion split D. Retention split

C. Conversion split

Dynamic content is used for which of the following? A. Display an image carousel B. Input content personalization, such as first name C. Create multiple versions of content to use in content blocks in a single message D. Create rules for when content expires in a message

C. Create multiple versions of content to use in content blocks in a single message

Where do you select your fallback content for your Interactive Email Form? A. Interactive email page in CloudPages B. Data extension setting C. Design tab in the email form block D. Content tab in the email form block

C. Design tab in the email form block

Where can you update fallback assets? A. Content Builder Settings B. Journey Builder Settings C. Einstein Content Selection Settings D. Performance Analytics Setup

C. Einstein Content Selection Settings

What Marketing Cloud tool do you use to send your email message? A. Mobile Studio B. Content Builder C. Email Studio D. Social Studio

C. Email Studio

Why is it important to create empathy for your customers? A. It helps you determine which new products to sell B. It helps you reach a wider audience C. It helps you create content that your customers want to engage with D. Empathy is not as important as a good content strategy

C. It helps you create content that your customers want to engage with

What are the qualities of a good subject line? A. It mentions the name of your company and includes your logo B. It is no longer than 140 characters and includes a call to action C. It reflects the email content and encourages engagement D. Its content changes depending on when a viewer opens the email

C. It reflects the email content and encourages engagement

What is the Fourth Industrial Revolution? A. A resurgence of mass production and increased productivity B. A time when customer expectations are driving the creation of new technologies C. A new era where artificial intelligence, robotics, and IoT are transforming the customer experience D. A plan to develop new technology that will eventually colonize mars

C. It's a new era where artificial intelligence, robotics, and IoT are transforming the customer experience

Sending promotional and transactional messages from the same platform can help to... A. Save money by sending more messages but recognizing a higher ROI B. Improve deliverability C. Measure insights that can impact the customer experience D. Ensure a higher open rate with each campaign

C. Measure insights that can impact the customer experience

What is a key way the CPRA impacts the CCPA? A. The CPRA limits consumer rights B. The CPRA minimizes the obligations on businesses C. The CPRA creates better alignment with global privacy and data protection laws like the EU's GDPR D. A and B

C. The CPRA creates better alignment with global privacy and data protection laws like the EU's GDPR

Which of the following is a right granted to Consumers under CCPA? A. The right to opt out of the collection of their personal data B. The right to provide false information C. The right to opt out the sale of their information D. The right to access their spouse's information

C. The right to opt out the sale of their information

Transactional messages are often critical because: A. Consumers can be informed about a sale as soon as it starts B. Important news like election results cannot just sit in an inbox unopened C. They contain information requested by a user with expectation of real-time delivery D. Users do not have to opt-in

C. They contain information requested by a user with expectation of real-time delivery

Besides open and click rates, what metric does Einstein Messaging Insights track? A. Click-through rate B. Customer lifetime value C. Unsubscribe rate D. Calories consumed

C. Unsubscribe rate

Which of the following is an action taken by Salesforce to help our customers on their CCPA journey? A: Shut down access to data from consumers in California B. Reduced security controls in our products and services C. Updated our Data Processing Agreement to include terms specifically designed for CCPA

C. Updated our Data Processing Agreement to include terms specifically designed for CCPA

Which of these statements is true about Content Builder? A. You can create content in Content Builder and import it into Email Studio B. You can only import content into Content Builder C. You can preview content in real time as you create it D. You can't preview imported content in Content Builder

C. Yo1u can preview content in real time as you create it

In most cases, RMM can handle what percentage of incoming replies? A. 75 B. 80 C. 85 D. 90

D. 90

How can interactivity be used in email? A. Image galleries B. In-email reviews C. Personalized images D. A and B

D. A and B

In what ways can you customize Content Builder? A. You can enable enterprise sharing B. You can configure tabs in the editor C. You can create libraries for business units D. A and B

D. A and B

Who is included in All Subscriber list in Marketing Cloud? A. Subscribers on a list B. Subscribers who have received an email communication from your organization C. Subscribers on a spreadsheet ready to be imported D. A and B E. B and C

D. A and B

How does a dedicated domain and IP address help your messages reach subscribers? A. ISPs trust where the email messages come from B. Multiple senders help raise the reputation of an IP address C. Consumers recognize a legitimate brand and domain name D. A and C E. B and C

D. A and C

The right to opt out applies to which processing activities under CPRA? A. Selling B. Combining datasets C. Sharing D. A and C

D. A and C

Which of the following does a customer journey strategy positively impact? A. Customer engagement B. Revenue growth C. Customer satisfaction scores D. A,B, and C E. A and C

D. A,B, and C

What can you do with customer data in Salesforce? A. Rally inactive subscribers B. Boldly extend the reach of email campaigns C. Suppress advertising for email explorers D. All of the above

D. All of the above

Which frequency segment is an early warning indicator and should only receive important messages? A. Saturated B. Undersaturated C. Unsubscribers D. Almost saturated

D. Almost saturated

What types of content can you create using Content Builder? A. Transactional B. Email Message C. SMS Message D. B and C

D. B and C

Connecting your promotional and transactional messaging benefits... A. The marketer B. The security lead C. The message recipient D. Both the message recipient and the marketer

D. Both the message recipient and the marketer

Which type of content block can you use to personalize content for subscribers? A. Free form B. Text C. HTML D. Dynamic content

D. Dynamic content

What options can you give other users for sharing the content you create? A. Edit text but not images B. Edit in Revisions mode, so you can see all changes C. Edit locally but not globally D. Edit globally, edit locally, or view and send

D. Edit globally, edit locally, or view and send

What are three of the products in the Marketing Cloud platform? A. Clouds, products, and channels B. Journey Builder, Marketing Cloud Connect, and channels C. Websites, Marketing Cloud Connect, and Mobile D. Email Studio, Mobile Studio, and Journey Builder

D. Email studio, mobile studio, and journey builder

June wants to create an email template where only certain parts of the template are editable. Which feature in a content block does June use to stop users from editing that block? A. Non-editable B. Scale to fit C. Bolted D. Lock E. Do Not Change

D. Lock

What metrics are used to determine saturation in Einstein Engagement Frequency? A. Complaint rate and unsubscribe rate B. Unsubscribe rate, click-through rate, and open rate C. Number of emails sent and complaint rates D. Number of emails sent, unsubscribe rate, click rate, and open rate

D. Number of emails sent, unsubscribe rate, click rate, and open rate

What tool can you use to test Send Time Optimization performance in Journey Builder? A. Content test B. Trailhead C. Engagement frequency D. Path optimizer

D. Path optimizer

Where can you view the metrics of each asset class? A. Einstein Insights B. Journey Builder C. Settings D. Performance Analytics

D. Performance Analytics

What types of mobile messages can you create in Content Builder? A. SMS Messages and alarms B. Banners and mobile emails C. Push notifications and banners D. Push notifications and SMS messages

D. Push notifications and SMS messages

Marketing Cloud customers can retrieve the send status of a message by using: A. A non-Marketing Cloud system B. An experienced business analyst C. The Transactional Messaging API Guide D. REST APIs

D. REST APIs

What email form can be used to help a sales rep learn more about their potential customer? A. Quick survey B. Profile data C. Product review D. Sales lead

D. Sales lead

Where are Einstein features activated? A. Journey builder B. Einstein overview C. Admin D. Setup

D. Setup

What data can you review in a Send Time Optimization Dashboard? A. How often to send an email B. Best time to send a push notification C. Data quality score D. A and B E. B and C

E. B and C

What information can you learn from the email engagement dashboard? A. Individual subscriber open rates B. Percent change from previous run C. Model confidence D. A and B E. B and C

E. B and C

Which of the following helps you meet the expectations of the empowered consumer? A. Keep your customer data siloed B. Personalize everywhere with artificial intelligence C. Engage across the entire consumer journey D. A and B E. B and C

E. B and C

Dedicated IPs pool together the reputation of senders.

False

True or false: An Einstein STO activity should be placed after an email activity in a journey.

False

True or false: An email address determines if interactive email forms are supported.

False

True or false: Opens are the most reliable metric for predicting engagement

False

True or false: Personalization can only be added within an email template, and cannot be added when building out the actual email.

False

True or false: RMM deletes out-of-office replies, no matter how you configure your account.

False

What is deliverability?

The possibility of being delivered

True of False: Businesses should make it easy for consumers to submit data access requests

True

True or False: DKIM is one authentication method used to prevent spoofing

True

True or false: Assets can be added from the user interface or imported from a file.

True

True or false: Both commercial and transactional email types are classified by CAN-SPAM regulations.

True

True or false: Marketers should incentivize window shoppers to click links within their emails.

True

True or false: The Engagement Frequency MobilePush dashboard includes an additional chart for opt-outs.

True

True or false: The Global data model uses anonymous data from multiple Salesforce accounts to gather insights.

True

True or false: When you check the Scale to Fit box, it resizes your images so you can view them in the email on various screen sizes.

True

True or false: You can create a data extension directly from your email form content block in Content Builder.

True

True or false: You can create a dynamic content rule based on a profile attribute, data extension, or an audience.

True

True or false: You can preview what a test email looks like on a mobile device before you send it.

True

True or false: You need to publish your Interactive Email Page before testing your email form.

True

True or false? You can create mobile messages using the Content Builder editor while working in Journey Builder.

True