Quiz 8

To become a more responsible and thoughtful consumer of mass communication we should? develop media literacy actively interrogate media messages recognize that mass communications is one of many influences on individuals and society All of the Above

All of the Above

Which of the following is NOT an example of mass communication? Books Blogs Film Emailing a Friend

Emailing a Friend

People who control the flow of information to others are known as cultivation setters. True False

False

Researchers who examine how the people who own the media influence cultural life typically are conducting textual analyses True False

False

The cultural studies syndrome suggests that the world is actually more violent than portrayed in the media. True False

False

During election time, politicians can serve as agenda setters for their respective parties. True False

True

The premise of cultivation theory is that the more one attends to television (heavy viewers) the more distorted perspective of reality they hold. True False

True

Heavy television viewers are more likely to have beliefs that reflect the worldview portrayed by television, which is not equivalent to reality. In television entertainment programming, 77% of major characters that commit crimes perpetrate acts of violence, compared to roughly 10% of actually reported crimes. This is an example of: agenda setting cultivation theory supporting dominant social systems standpoint theory

cultivation theory

Dom is an editor for a small town news paper. He decides that he doesn't want to publish commentary about terrorism in the editorial section of the paper. He automatically tosses those he receives from other journalists and community members. Dom is performing the role of a _______ for the paper. publisher gatekeeper media literacy adaptor the hypodermic needle theorist

gatekeeper

The contention that mass communication serves to support the prevailing power relations in society is a primary premise of: media dependency media determinism cultivation political economy studies

political economy studies