Salesforce Einstein Basics
Smart Assistants
A form of AI that can perform and automate tasks for any individual or group i.e. Siri, Alexa, Google's Assistant
Service Cloud Einstein
Accelerate case resolution by automatically predicting and populating fields on incoming cases Increase call deflection by resolving routine requests Reduce handle time by collecting and qualifying info for seamless handoff Solve issues faster by giving agents intelligent, in-context suggestions
Einstein Bots
Allow you to build smart assistants into your "customers" favorite channels like chat, messaging or voice
Einstein Next Bot Action (NBA)
Allows you to use rules-based and predictive models to provide anyone in your business with intelligent, contextual recommendations and offers
Determine How to Apply Prediction Builder to Your Business
Ask which objects and fields you want to predict
AutoML
Auto Machine Learning - data cleansing, feature engineering, and automated model selection are automated
Sales Cloud Einstein
Boost win rates by prioritizing leads/opportunities Discover pipeline trends and take actions Maximize time spent selling by automating data capture
Einstein Allows User to...
Discover Predict Recommend Automate
Einstein Sentiment and Intent
Harness and make sense out of unstructured data from text to help better understand customers
Einstein Platform
Includes powerful tools that allow admins and developers to build a customized smart assistant for their business
Commerce Cloud Einstein
Increase revenue by showing shoppers best product for them Create highly visual dashboards to get a snapshot of buying patterns Personalize the explicit search (search via search box), implicit search (browsing in storefront catalog) and category pages for every shopper
Out-of-the-Box Applications
Infuses AI into all SF apps so that every business user in every role, function, and industry can be assisted right inside of the SF product
Marketing Cloud Einstein
Know audience more deeply by uncovering insights and making predictions Engage more effectively by suggesting when and on which channels to reach out Create personalized 1:1 messages and content Streamlining marketing operations
AI
Makes life easier with personalized recommendations, intelligent search results, and automation of tasks Convergence of data, computing power, and algorithms Embedded in the applications that we already use in our consumer lives
Einstein Prediction Builder
Simple point-click wizard that allows you to make custom predictions on your non-encrypted SF data
Einstein
Smart CRM Assistant
What Makes a Smart Assistant?
Voice input Natural language understanding (subset of natural language processing) Voice output (natural language generation) Intelligent interpretation (anticipating needs) Agency (action on things you didn't necessarily request)