sample quiz C712 marketing fundamentals
35.Oscar Mayer, a marketer of a variety of meat products introduced Lunchables, a product specifically aimed at children. This is an example of: *
differentiated marketing.
4. Availability of goods and services at convenient locations creates: *
place utility.
12.Which of the following can be categorized as a social media tool? *
A social networking site
22.Virtue.com, a women's clothing brand that sells its products online intends to automatically collect data from Internet browsers to track the customer's preferences. These data will help the company to improve its website to provide better search results and also to target its ads well. Which of the following types of software can be used by the company to collect customer information? *
Cookies
2.William Cutlery Inc. sells its products at its stores and via door-to-door sales. Selling, order taking, delivery, and limited customer service are all conducted by the drivers. Which two marketing functions overlap as a result of the drivers' required responsibilities? *
Distribution and exchange
11.A statement such as "to hit the 300 employee mark by the end of the year" is typically a part of a mission statement *
False
41. The company in this stage of the product life cycle has to keep up to the demand and increase distribution capacity: *
Growth stage
45.Which of the following distribution strategies seeks to distribute a product through all available channels in a trade area? *
Intensive distribution
16.Which of the following is true about a social media marketing (SMM) plan? *
It identifies and describes methods for monitoring, measuring, and managing the SMM effort.
26.In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify potential needs? *
Search
14. Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities. It also allows users to edit and rate the topics of their choice. Topix.net can be grouped under which of the following social media platforms? *
Social news sites
43.Which of the following is true of the role of distribution channels in a firm's marketing strategy? *
They standardize exchange transactions by setting expectations for products including the transfer process itself.
20. Adecco systems has a website service which allows the company to interact with its suppliers and share all types of data related to e-marketing. This innovative website can be regarded as: *
a private exchange.
28.Putting up a food counter at a grocery store for consumers to taste samples of Lays Potato chips is an example of ----------- component of attitude *
affective
15.Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein. Users of the site are allowed to respond or post comments on these articles. Odyssey is an example of a _____. *
blogging site
34.A frequent flyer program used by an airline is an example of _____. *
brand loyalty segmentation
30.The lumber that a carpenter purchases to make a table for a customer can be classified as a(n): *
business product.
36.American Express, a large firm with many financial products, recently introduced two new credit cards designed for very specific markets: The Knot, for engaged couples, and The Nest, for newlyweds. This is an example of _____ marketing. *
concentrated
17.In order for SMM to succeed, the content of its messages must: *
engage the target audience in the conversation.
1. Financing is one of the _____ functions of marketing.
facilitating
46.The management at Vision, a company that specializes in high-end eyewear, was dissatisfied with the performance of the marketing intermediaries' in promoting their products. They decided to sell their products only through standalone, exclusive boutiques which are owned and maintained by Vision. This is an example of: *
forward integration.
6. Which of the following is NOT considered First-mover advantage? *
have low investment cost and tie the costs to customers
5.Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood. As part of their marketing strategy, Fame-us generate time and place utility by: *
launching roadshows across cities and conduct talent hunts at campuses on weekends during school year.
19. A company website that includes information about job opportunities, financial information, other information with the goal of increasing purchases by visitors is a/an: *
marketing website
3.ADA Inc. stopped its production of oral care goods after determining apparel production to be its new primary objective. This is a direct result of the _____ planning process at ADA Inc. *
strategic
37. There are many factors that influence purchase decisions in B2B buying. When a company engages in sourcing their raw materials from various vendors, this is being influenced by which factor? *
organizational factor
18.Best Health Labs is a company that provides medical diagnostics services. The company is focused on providing rapid diagnostic and healthcare services based on the philosophy of high quality, low price and superior flexibility. The marketing team coordinates all its promotional activities to convey a unified message to the customers regarding its philosophy of making medical diagnostics more affordable for people around the world. The strategy of the marketing team at Best Health Labs is called _____. *
personalized marketing
21.Fred purchased six paperbacks from books2u.com three months back. This week, when he logged on to books2u.com, the home page had his name and recommended 6 new books on his favorite topics. This is an example of: *
personalized marketing.
23.The customers of a nationalized bank recently received emails from a fake ID asking them to make a phone call to a number mentioned in the mail and provide information regarding their account numbers, recent transactions and online passwords. The mail informed them that it was a check being conducted by the bank to update their personal information. This is an example of: *
phishing.
38.Shopping products are: *
products that consumers purchase after comparing competing offers.
9.Maxwell has been promoted to an upper-level management position at QVC. He will be involved in matters relating to transportation media, order processing, and development of marketing channels. Maxwell is involved in developing _____ strategies for the marketing team. *
promotional
39.------------means that services cannot be seen, tasted, felt, heard, or smelled *
service intangibility
13.Badoo is a global, multilingual, social media platform that provides an opportunity for its members to meet new people in their locality, share daily activities, and post opinions on different topics. Badoo is a type of _____. *
social networking site
10.Carmen is a marketer for a global consumer products company. She is designing a promotional campaign for a foreign market and wants to ensure that the promotional campaign is clearly understood by the target consumers. She is also taking special care to see that the campaign is free from controversies and does not inadvertently offend anyone. In this scenario, Carmen is specifically trying to take into account variables of the country's _____ environment. *
social-cultural
7. In Porter's five forces model, what is meant by the term substitute? *
substitute is an alternative product or service that performs the same function for the consumer
8.An example of a threat to a firm discovered by a SWOT analysis might be: *
the entry of new competitors in the industry.
27.Consumers are more likely to experience cognitive dissonance when: *
the purchase decision has potential economic consequences.
44. A(n) _____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers, other distributors, or sometimes end consumers. *
wholesaler
40. Product mix that refers to wide range of product lines carried by a company is called
width of product mix
