SPH-C213 Exam #2

Front Page

(Key Characteristics of Golden Age) Significant event's graced ______________ headlines.

Description, Comedy

(Key Characteristics of Golden Age) Stories relied on expert ____________ and __________ for pre TV.

False

(Key Characteristics of Golden Age) True or False: Writers tended to shy away from using a conversational tone.

True

(Key Characteristics of Golden Age) True or False: Writers used few quotes.

War, Mythology

(Key Characteristics of Golden Age) Writers used _______ and _____________ references and employed "rags to riches" stories.

Heros

(Key Characteristics of Golden Age) ___________ worshiped Athletes.

College, Pro

A shift in popularity from ________________ to ____________ sports happened in 1930's.

The Association For Women In Sports Media

AWSM stands for __________________________________________________ .

Broadcasting Rights

Alredge knew the the importance of pooling _____________ __________ together into one bidding package for networks.

Magazines

As a result of the 1929 Crash, __________ grained prominence.

Billie Jean King, Bobby Riggs

Battle of the Sexes occurred between which two tennis players? (Female, Male)

Mr. Sportswriter, Columnist, Zingers

Brandon Rice was ________________, Redd Smith was a _____________ and Jimmy Carson was known for _____________.

Cohesion

During the Golden Age of sport, people turned to sport for a sense of _______________ .

Assimilate, Post-War

During the Golden Age of sport, people were seeking to __________ into modern/ mass society while escaping the ______________ struggles.

Sports Section

During the Golden Age of sport, popularity heavily depended on ___________________ in the newspaper.

Descriptive, Sentimental

During the Golden Age of sport, sportswriters used ____________ and ____________ words to set scene.

Boxing, Horse racing, Football, Basketball

During the Golden Age, sports coverage had been heavily emphasized on baseball, ____________, and ______________. During the Perspective Period that shifted towards _____________ and ____________ .

Sea Biscuit

Famous horse from the late 1930's.

Paul Gallico

Farewell to Sport was written by _______________ ?

20+

In 1875 the sports section of a newspaper was 1.7%. By 1927 it was __________ %.

Sport Broadcasting

In 1961 the ____________________ Act was passed which legalized single network contracts, forcing networks to compete for pooled rights.

NFL, AFL

In 1970 the _________ and _________ merged.

Niche

Market for _________ writing emerged in the 1940's.

2, advertisements

NBA closes deal on extension for over ________ billion annually. TV gets cut of ______________.

DirectTV

NFL and _______ extend a 4 million dollar deal.

Industry, Visually

Network TV enabled fans to experience sport ____________ and ____________.

realism, objectivity, verbal commentary

Radio led to "_______ and ________" in reporting. Also a flair for ____________________ in covering sport.

Marketing, Broadcasting

Rozelle and Alredge contributed to the development of sport, ______________, SC, and ______________ .

Set the Agenda

SI ____________ of just what sports were important.

Hype, Writing

SI counterbalanced the persistent ________ of TV. Put sport in to meaningful context and legitimized sport with sophisticated/colorful _____________.

Steve Spurrier, Larry Guest

South Carolina head coach ___________________ is known for having a serious feud with sport columnist___________________.

Depression

Sport and sport sponsorship gained prominence in mirroring and influencing american culture and sport became more and more democratized. This was the impact of the __________________ .

9

Sports fans consume _____ + hours of media daily.

CEO, PBA

Steve Miller the _______ of ________ only cared about sponsors and audience.

Golden Age

The 1920's through 1930's were considered the _______________ of sports.

Perspective Period

The 1930's through 1950's were considered the _______________ of sports.

Transition Years

The 1950's through 1970's were considered the ___________________ of sport.

Wayne Webb, Chris Barnes, Walter Williams, Pete Weber

The four bowlers we discussed in class.

Change in Public Perception

Trend 1 in the Perspective Period is the __________________ ?

Newspaper Structure

Trend 2 in the Perspective Period is __________________ ?

Development of Radio

Trend 4 of the Perspective Period was the ____________________ ?

Expansion of Coverage

Trends 3 in the Perspective Period is ______________________ ?

False

True or False: Military did not legitimize interest in sport during the 1920's and 1930's.

True

True or False: Owners/ promoters paid road expenses and gave gifts for positive coverage.

False

True or False: Print journalists did not have to modify their style and content after Network TV was introduced.

True

True or False: Roone Alredge implemented the instant replay, slow motion, endzone/ handheld cameras.

Attendance, banned/limited

Universities, teams and conferences feared radio would affect _______________. Therefor they _______________ broadcasts until 1936.

Change in Public Perception, Newspaper Structure, Expansion of Coverage, Development of Radio

What are the 4 Trends from the Perspective Period?

Odor Eaters, Miller Lite, Dexter, Storm

What are the 4 recognitions mentioned in the bowling video?

Respect, Attention, Listening, Power, Self-awareness, Social Awareness

What are the 6 career tips from Bradberry discussed in class?

Basketball, Bowling, Baseball

What are the three "B's" sports that gained attention in 1950's?

Network TV Increases Sports Coverage, Women Enter Field, Sports Illustrated is Launched

What are the three main focuses of the Transition Years?

Athletes were given celebrity status, Sportswriters develop unique prose

What are the two main characteristics of the Golden Age?

Box Score

What did Henry Chadwick install into baseball?

Amateur Sport Broadcasting Network

What does ASBN stand for?

Reorganized/ separate, began to edit their own copy

What happened to newspaper structure during the Perspective Period?

Not allowed to have coverage

What happens in Indiana during the Indy 500 in regards to broadcasting?

Munich Olympics

What international event did Arledge cover that led to his success?

A League of Ordinary Gentlemen

What was the name of the bowling video we watched in class?

PBA, Advertising, Audience

What were the reasons for the ratings issues in bowling?

Laudatory coverage of athletes and liaisons between journalists, promoters and owners

What were two reasons that the public began questioning writers' professionalism, objectivity and ethics?

Father

What word did Melissa Ledky use?

1958

When was the PBA founded?

Ex- Microsoft owners

Who bought PBA for $5 Million?

Henry Luce

Who created Sports Illustrated

Pete Rozelle

Who is the NFL Commissioner that was seen as a pioneer whose vision shaped TV Sport Coverage?

Roone Alredge

Who was the President of ABC when Pete Rozelle was the commissioner of the NFL?

Henry Chadwick

Who was the father of baseball?

Bill Rasmussen

Who was the founder of ESPN?

Mark Cuban, Charles Barkley

Who were two basketball faces featured in the bowling video?

Bobby Riggs

Who won the first Battle of the Sexes?

Billie Jean King

Who won the second Battle of the Sexes?

Depression

_____________ affected paper revenues and salaries.

Hegemonic Masculinity

______________ : Assume sports coverage is about men.

Technology

______________ alters communication strategies. Now fragmented media environment.

Frank Daford

_______________ is credited to have found Bobby Orr, helped Miller Light with their commercials and covered Arthur Ashe.

Sports Illustrated

_______________ was introduced in 1954. It influenced the growth of sport in the 1950's through 1960's.

"League Think"

________________ - The NFL's welfare/brand

Grantland Rice

________________ set the agenda culture, was known for famous leads, captivating weary public and contributed to ascent of sport's popularity and journalist's coverage.

1929 Stock Market Crash

__________________ - papers lost ad revenue/reduced stories, narrower columns, diminished style, more pictures.

Symbiotic Relationship

__________________ : Mutually beneficial media helps sports and likewise.