SPH-C213 Exam #2
Front Page
(Key Characteristics of Golden Age) Significant event's graced ______________ headlines.
Description, Comedy
(Key Characteristics of Golden Age) Stories relied on expert ____________ and __________ for pre TV.
False
(Key Characteristics of Golden Age) True or False: Writers tended to shy away from using a conversational tone.
True
(Key Characteristics of Golden Age) True or False: Writers used few quotes.
War, Mythology
(Key Characteristics of Golden Age) Writers used _______ and _____________ references and employed "rags to riches" stories.
Heros
(Key Characteristics of Golden Age) ___________ worshiped Athletes.
College, Pro
A shift in popularity from ________________ to ____________ sports happened in 1930's.
The Association For Women In Sports Media
AWSM stands for __________________________________________________ .
Broadcasting Rights
Alredge knew the the importance of pooling _____________ __________ together into one bidding package for networks.
Magazines
As a result of the 1929 Crash, __________ grained prominence.
Billie Jean King, Bobby Riggs
Battle of the Sexes occurred between which two tennis players? (Female, Male)
Mr. Sportswriter, Columnist, Zingers
Brandon Rice was ________________, Redd Smith was a _____________ and Jimmy Carson was known for _____________.
Cohesion
During the Golden Age of sport, people turned to sport for a sense of _______________ .
Assimilate, Post-War
During the Golden Age of sport, people were seeking to __________ into modern/ mass society while escaping the ______________ struggles.
Sports Section
During the Golden Age of sport, popularity heavily depended on ___________________ in the newspaper.
Descriptive, Sentimental
During the Golden Age of sport, sportswriters used ____________ and ____________ words to set scene.
Boxing, Horse racing, Football, Basketball
During the Golden Age, sports coverage had been heavily emphasized on baseball, ____________, and ______________. During the Perspective Period that shifted towards _____________ and ____________ .
Sea Biscuit
Famous horse from the late 1930's.
Paul Gallico
Farewell to Sport was written by _______________ ?
20+
In 1875 the sports section of a newspaper was 1.7%. By 1927 it was __________ %.
Sport Broadcasting
In 1961 the ____________________ Act was passed which legalized single network contracts, forcing networks to compete for pooled rights.
NFL, AFL
In 1970 the _________ and _________ merged.
Niche
Market for _________ writing emerged in the 1940's.
2, advertisements
NBA closes deal on extension for over ________ billion annually. TV gets cut of ______________.
DirectTV
NFL and _______ extend a 4 million dollar deal.
Industry, Visually
Network TV enabled fans to experience sport ____________ and ____________.
realism, objectivity, verbal commentary
Radio led to "_______ and ________" in reporting. Also a flair for ____________________ in covering sport.
Marketing, Broadcasting
Rozelle and Alredge contributed to the development of sport, ______________, SC, and ______________ .
Set the Agenda
SI ____________ of just what sports were important.
Hype, Writing
SI counterbalanced the persistent ________ of TV. Put sport in to meaningful context and legitimized sport with sophisticated/colorful _____________.
Steve Spurrier, Larry Guest
South Carolina head coach ___________________ is known for having a serious feud with sport columnist___________________.
Depression
Sport and sport sponsorship gained prominence in mirroring and influencing american culture and sport became more and more democratized. This was the impact of the __________________ .
9
Sports fans consume _____ + hours of media daily.
CEO, PBA
Steve Miller the _______ of ________ only cared about sponsors and audience.
Golden Age
The 1920's through 1930's were considered the _______________ of sports.
Perspective Period
The 1930's through 1950's were considered the _______________ of sports.
Transition Years
The 1950's through 1970's were considered the ___________________ of sport.
Wayne Webb, Chris Barnes, Walter Williams, Pete Weber
The four bowlers we discussed in class.
Change in Public Perception
Trend 1 in the Perspective Period is the __________________ ?
Newspaper Structure
Trend 2 in the Perspective Period is __________________ ?
Development of Radio
Trend 4 of the Perspective Period was the ____________________ ?
Expansion of Coverage
Trends 3 in the Perspective Period is ______________________ ?
False
True or False: Military did not legitimize interest in sport during the 1920's and 1930's.
True
True or False: Owners/ promoters paid road expenses and gave gifts for positive coverage.
False
True or False: Print journalists did not have to modify their style and content after Network TV was introduced.
True
True or False: Roone Alredge implemented the instant replay, slow motion, endzone/ handheld cameras.
Attendance, banned/limited
Universities, teams and conferences feared radio would affect _______________. Therefor they _______________ broadcasts until 1936.
Change in Public Perception, Newspaper Structure, Expansion of Coverage, Development of Radio
What are the 4 Trends from the Perspective Period?
Odor Eaters, Miller Lite, Dexter, Storm
What are the 4 recognitions mentioned in the bowling video?
Respect, Attention, Listening, Power, Self-awareness, Social Awareness
What are the 6 career tips from Bradberry discussed in class?
Basketball, Bowling, Baseball
What are the three "B's" sports that gained attention in 1950's?
Network TV Increases Sports Coverage, Women Enter Field, Sports Illustrated is Launched
What are the three main focuses of the Transition Years?
Athletes were given celebrity status, Sportswriters develop unique prose
What are the two main characteristics of the Golden Age?
Box Score
What did Henry Chadwick install into baseball?
Amateur Sport Broadcasting Network
What does ASBN stand for?
Reorganized/ separate, began to edit their own copy
What happened to newspaper structure during the Perspective Period?
Not allowed to have coverage
What happens in Indiana during the Indy 500 in regards to broadcasting?
Munich Olympics
What international event did Arledge cover that led to his success?
A League of Ordinary Gentlemen
What was the name of the bowling video we watched in class?
PBA, Advertising, Audience
What were the reasons for the ratings issues in bowling?
Laudatory coverage of athletes and liaisons between journalists, promoters and owners
What were two reasons that the public began questioning writers' professionalism, objectivity and ethics?
Father
What word did Melissa Ledky use?
1958
When was the PBA founded?
Ex- Microsoft owners
Who bought PBA for $5 Million?
Henry Luce
Who created Sports Illustrated
Pete Rozelle
Who is the NFL Commissioner that was seen as a pioneer whose vision shaped TV Sport Coverage?
Roone Alredge
Who was the President of ABC when Pete Rozelle was the commissioner of the NFL?
Henry Chadwick
Who was the father of baseball?
Bill Rasmussen
Who was the founder of ESPN?
Mark Cuban, Charles Barkley
Who were two basketball faces featured in the bowling video?
Bobby Riggs
Who won the first Battle of the Sexes?
Billie Jean King
Who won the second Battle of the Sexes?
Depression
_____________ affected paper revenues and salaries.
Hegemonic Masculinity
______________ : Assume sports coverage is about men.
Technology
______________ alters communication strategies. Now fragmented media environment.
Frank Daford
_______________ is credited to have found Bobby Orr, helped Miller Light with their commercials and covered Arthur Ashe.
Sports Illustrated
_______________ was introduced in 1954. It influenced the growth of sport in the 1950's through 1960's.
"League Think"
________________ - The NFL's welfare/brand
Grantland Rice
________________ set the agenda culture, was known for famous leads, captivating weary public and contributed to ascent of sport's popularity and journalist's coverage.
1929 Stock Market Crash
__________________ - papers lost ad revenue/reduced stories, narrower columns, diminished style, more pictures.
Symbiotic Relationship
__________________ : Mutually beneficial media helps sports and likewise.
