SWOT ANALYSIS

What are opportunities? (EXTERNAL)

Chances to make greater profits in the environment, EXTERNAL factors that represent the reason for an organization to exist and develop

What is strength? (INTERNAL)

Characteristics of the business that give it an advantage over others in the industry

What is weaknesses? (INTERNAL)

Characteristics that place the firm at a disadvantage relative to others

What is SWOT used for?

Organizing and using data and information gained from situation analysis of internal and external environment.

What is the aim of a SWOT analysis?

To help decision makers share and compare ideas, to bring a clearer common purpose and understanding of factors for success, to analyze issues that led to failure b4.

What does SWOT stand for?

strengths, weaknesses, opportunities, threats

What are threats? (EXTERNAL)

External elements in the environment that could cause trouble for the business